Renew your Adobe Marketo Engage certification

Your Adobe certification is valid for two years. If you are nearing this two-year mark, it’s time to renew your certification to keep it active.

First, select the appropriate level on the tab below (Professional, Expert, or Master). Then carefully review what you’ll need to do to renew your certification.

Be sure that you provide ample time to complete all the requirements before your certification expires.

It’s important to note that if your certification expires, you’ll have to retake the certification exam, which is NOT free of charge.


The following sections and links will function only after a successful login to the Adobe Credential Management System.


Professional renewal coming soon.

You should be currently certified (not expired) in:

  • Adobe Marketo Engage Business Practitioner Expert

Instructions for renewing your certification:

  • Step 1: Successfully log in to Adobe Credential Management System, then return to this page
  • Step 2: Review the exam objectives and resources
  • Step 3: Take and pass the exam

Get ready

Exam details:

  • Level: Expert (1-3 years’ experience)
  • Passing Score: 30/40
  • Time: 80 mins
  • Delivery: On-demand / non-proctored
  • Available languages: English
  • Cost: FREE
  • Exam ID: AD5-E824 - Adobe Marketo Engage Business Practitioner expert renewal exam

Scope and objectives:

Section 1: Administration and maintenance (12%)

  • Determine the mapping process between Marketo and CRM
  • Identify what happened to an asset using the Audit Trail
  • Recognize differences between users and roles
  • Given a scenario, identify the best fit for using workspace and partitions
  • Identify CRM platforms with native Marketo synchronization
  • Given a scenario, locate where information is referenced

Section 2: Marketing activities/Campaign management (48%)

  • Demonstrate an understanding of Smart Campaigns, logic, constraints, and flow steps
  • Given a scenario, define the next step
  • Identify the root cause of a problem
  • Interpret the relationship between programs, channels, tags, and period cost
  • Demonstrate/apply the correct configuration to Engagement Programs
  • Give examples of usage for different types of tokens
  • Summarize the utility of Webhooks in Marketo and how they are used
  • Identify and apply the appropriate use of the PMCF
  • Explain the benefits of Global Assets and how to use them
  • Demonstrate the capabilities of forms
  • Perform and analyze an A/B test strategy
  • Identify where a program or asset has been referenced with ‘Used By’
  • Troubleshoot communication limits
  • Use Webinar provider information in an event program

Section 3: Lead management (10%)

  • Outline the key decision points in defining the lifecycle model
  • Apply best practices around lead scoring
  • Implement the appropriate interesting moments
  • Interpret the lead activity log
  • Given a scenario, identify the creation source

Section 4: Data management (10%)

  • Demonstrate how to set up a data management program
  • Analyze an instance’s data quality
  • Identify a few key pieces of Marketo’s data retention policy as it relates to smart lists
  • Summarize how segmentation works

Section 5: Reporting (5%)

  • Given an outcome of a campaign, determine how to set up a program to provide the best reporting
  • Given a scenario, be able to investigate and assign the appropriate acquisition program

Section 6: Best practices (15%)

  • Demonstrate the relevance of lead scoring in marketing and sales collaboration
  • Illustrate the benefits of the folder structure and naming conventions
  • Apply best practices around A/B testing
  • Explain the process to perform a quality check on any Marketo program
  • Explain the process to perform a quality check on an email

Get prepped

You are not required to complete training before taking the exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience are critical to providing you with the repository needed to pass the exam.

Here are some suggested resources to help you prepare:

Section 1: Administration and maintenance

Section 2: Marketing activities/Campaign management

  • Adobe Marketo Nation (Random Sample, Smart Campaign with data value fire, Wait Steps, member.webinar url, Campaign Inspector, Filter Logic, Using Tokens in Emails, Lead creation via Form Fill Out, Assets and Workspaces, Managing Forms)
  • Experience League - Marketo Engage Product Documentation (Smart Lists, Smart Campaigns, Demand Generation Forms, Demand Generation Events, Email Marketing, Creating Programs, Events, Audit Trail, Working with Programs, Administration Tags, Drip Nurturing, Landing Pages, Tokens, Administration Additional Integrations, Webhook, Program Member Custom Fields, Workspace and Person Partitions)

Section 3: Lead management

Section 4: Data management

Section 5: Reporting

Section 6: Best practices

Renew your certification

Ensure that you have followed step 1 above, and successfully logged in to Adobe Credential Management System first. Then, to renew your certification, click on the Marketo Engage Business Practitioner Expert renewal link below.

Take the Adobe Marketo Engage Business Practitioner expert renewal exam AD5-E824


This exam is free, open book, and un-proctored. You may take the exam up to three times. If you are unsuccessful after the third attempt, you must wait 30 days to try again. Failure to comply might result in your certification being revoked.


View the certification FAQ.

Additional questions? Contact us.

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