This video demonstrates how to use Attribution IQ in Calculated Metrics.
Calculated Metrics now support any of ten rules-based attribution models. Calculated metrics allow you to compare attribution models (for example, subtracting First Touch from Last Touch) to see the difference. You can also create hybrid models (for example, 50% Time Decay plus 50% First Touch), or apply attribution to your important conversion metrics such as revenue per orders, or orders per visit.
For more information about Attribution IQ, please see the documentation.
This video is part of a course Attributing Value to Digital Touch-points in the Customer Journey, available for free on Experience League!