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- Attribution IQ
- Using Cross-tab Analysis to Explore Basic Marketing Attribution
- Adding side-by-side comparisons of Attribution IQ Models
- Attribution IQ in Calculated Metrics
- Using Attribution IQ in Freeform Tables
- Using the Attribution IQ Panel
- Using different Attribution IQ models with segments
- Algorithmic Model in Attribution IQ
- Custom Look-back Windows in Attribution IQ
- Cohort Analysis
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- How to Manage and Track Your Voice Assistant App Data
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- Understanding the User’s Voice Journey
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- Basic Configuration of the Analytics Launch extension
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- Using JavaScript
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- Segment Builder Overview
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- Using Segments in Analysis Workspace
- Using Segments as Dimensions in Analysis Workspace
- Using segments to limit data in Analysis Workspace
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- Segmentation on Distinct Dimension Counts
- Dimension Models in Segmentation
- Equals Any Of Operator in Segmentation
- Analytics Insider Webinar - Customer Segmentation Strategies
- Calculated Metrics
- Approximate Count Distinct Function in Calculated Metrics
- Attribution IQ in Calculated Metrics
- Calculated Metrics - Metric Builder
- Calculated Metrics - Functions
- Calculated Metrics - Implementation-less Metrics
- Calculated Metrics - Segmented Metrics
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- Quick Calculated Metrics in Analysis Workspace
- Using Dimensions in Calculated Metrics
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- Add Segments to Multiple Requests at Once in Report Builder
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Attribution IQ in Calculated Metrics
This video demonstrates how to use Attribution IQ in Calculated Metrics.
Calculated Metrics now support any of ten rules-based attribution models. Calculated metrics allow you to compare attribution models (for example, subtracting First Touch from Last Touch) to see the difference. You can also create hybrid models (for example, 50% Time Decay plus 50% First Touch), or apply attribution to your important conversion metrics such as revenue per orders, or orders per visit.
Additional Resources
For more information about Attribution IQ, please see the documentation.
INFO
This video is part of a course Attributing Value to Digital Touch-points in the Customer Journey, available for free on Experience League!
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