在此頁面上:探索Adobe Journey Optimizer中的Adobe CX Enterprise Coworker功能,以建立歷程、產生頻道內容、分析效能及模擬歷程行為。
同事將自然語言工具帶入Adobe Journey Optimizer,協助您建立及設定歷程、產生頻道特定內容、分析效能及模擬歷程行為。 使用「歷程建立」來設定流程、「管道內容建立」來產生和調整訊息、「歷程分析」來調查效能和營運問題,以及「歷程模擬」來測試歷程邏輯。
了解更多:
- Journey Optimizer的同事技能 — Journey Optimizer中跨歷程、忠誠度、內容管理及決策的同事技能概觀。
- 同事檔案 — 同事的行銷活動、聊天和專案功能概觀。
- 同事聊天UI指南 — 如何存取和瀏覽同事聊天。
歷程工具 journey-tools
歷程建立 journey-create
歷程建立可讓Journey Optimizer使用者使用自然語言介面建置和設定行銷歷程。 使用Journey Create,從業人員可以在對話式提示中描述其需求,以快速建立歷程。 此技能會逐步引導使用者瞭解建立歷程的不同選項,讓行銷人員聚焦於策略而非技術設定。
主要使用案例
Journey Create提供可加快行銷執行進度的功能:
透過這項技能,自然語言需求將轉換為結構化的歷程設定。
提示最佳實務
若要讓「歷程建立」獲得最大成效,請遵循下列最佳實務:
- 明確:提供歷程目標、目標對象和所需動作的明確詳細資訊。 包括有關頻道、時機和條件的資訊。
- 指定時間:清楚指出動作之間的等待期間以及歷程應該開始的時間。
- 定義條件:使用條件邏輯時,請說明每個分支路徑的條件。
- 包含頻道:指定您要使用哪些通訊頻道(推播、電子郵件、行動訊息)。
- 提及排程:針對排程的歷程,提供所要的開始日期和時間。
- 自訂動作:如果您在工作流程中使用自訂動作,您必須指定您使用自訂動作以及自訂動作的確切名稱。 範例:
當使用者進入我的存放區位置時,會使用自訂動作ExternalPush傳送歡迎訊息。 等候2天,然後使用自訂動作ExternalEmail傳送後續訊息,連同其瀏覽時的調查。 - 驗證運算式:請務必檢查並驗證Journey Skills建立的任何運算式,以確保使用正確的欄位和值。
超出範圍技能
目前不支援以下功能:
- 進階歷程分析
- Cross-journey orchestration
- A/B測試設定
- InAudience運算式產生
- 資料集查詢節點
- 波段傳送設定
- 排程週期選項
- 對象的名稱空間選擇
- 自訂動作欄位對應
- 複雜的資料轉換
設定最佳實務
- 定義明確的目標:在建立歷程之前,請先建立明確的目標(改善保留率、促進轉換、提高參與度)。
- 準備對象:確定您的目標對象已建立且已正確分段。
- 規劃訊息內容:在建立歷程之前,先定義您的訊息策略。
- 考慮客戶體驗:設計尊重客戶偏好並避免過度溝通的歷程流程。
頻道內容建立 channel-content-create
管道內容建立可讓Journey Optimizer使用者使用AI支援的內容產生功能,產生、編輯和管理歷程的管道特定內容。
主要使用案例
提示最佳實務
- 明確:提供內容型別、語調、目標對象和關鍵訊息的明確詳細資訊。
- 指定頻道:清楚標示您正在建立內容的頻道(電子郵件、推播、行動訊息)。
- 定義音調:指定所要的音調(友善、正式、隨意、緊急)。
- 重複及調整:使用重新產生動作來調整內容,直到符合您的需求為止。
歷程分析 journey-analyze
歷程技能可讓Journey Optimizer使用者使用自然語言介面來分析和最佳化歷程。 透過歷程技能,從業人員可以快速識別並解決排程和/或對象衝突,偵測歷程中的使用者放棄點並提供見解或建議。 它讓從業人員能夠進行資料導向式決策、改善客戶參與度並簡化歷程協調。
主要使用案例
Journey Analyze提供一系列可用來最佳化行銷工作的功能:
提示最佳實務
若要讓Journey Analytics獲得最大成效,請遵循下列最佳實務:
- 具體:使用清楚且簡潔的提示獲得指定目標的洞察。 例如,與其問「我的歷程為何?」,改為指定「列出上個月建立的所有歷程」。
- 結合見解:整合受眾的見解和資料見解功能,以整體檢視歷程績效。
- 反覆改善:使用流失分析和重疊分析來反覆改善歷程設計與排程。
設定最佳實務
- 定義明確目標:在分析歷程之前,先設定明確的目標 (例如提高保留率、提高轉換率)。
- 定期監視:安排定期檢查歷程績效,以發現趨勢和異常。
- 細分最佳化:確保客群細分維持平衡,避免疲勞並實現最高參與度。
歷程模擬 journey-simulation
Journey Simulation技能將AI驅動的快速模擬帶入聊天介面,讓使用者透過對話方式驗證歷程邏輯。 透過Co-worker,使用者可以產生模擬測試資料、執行和管理模擬,以及審查結果。
主要使用案例
限制
此功能目前僅支援快速模擬流程,不會完全取代Journey Optimizer手動模擬體驗。 使用快速模擬來快速且自動地檢查歷程邏輯的健全度。 若要對模擬的使用者和案例進行精細控制,請使用Journey Optimizer🔗中的手動模擬體驗。
在此快速模擬體驗中,使用者無法:
- 選擇要執行的現有已儲存模擬使用者。
- 在重新執行模擬之前編輯模擬的使用者。
- 透過聊天建立、瀏覽、更新或刪除持續性的模擬使用者。
- 鎖定特定路徑或自訂測試案例。
This section contains structured knowledge intended to support interpretation, retrieval, and question answering related to this topic.
For complete understanding, this information should be combined with the documentation on this page. Neither source is intended to stand alone; the page describes the feature, while this section provides additional context that helps disambiguate terminology, intent, applicability, and constraints.
- TL;DR: This page documents four Adobe CX Enterprise Coworker skills for Adobe Journey Optimizer journeys — Journey Create, Channel Content Create, Journey Analyze, and Journey Simulation — plus the Compare journey versions tool, with their use cases, scope, prompting guidance, and limitations.
Intents
- Build and configure journeys from natural language prompts or uploaded images using Journey Create.
- Generate, edit, and refine channel-specific content for journeys using Channel Content Create.
- Run a Quick Simulation to exercise journey paths, then review step-by-step traversal and branch outcomes using Journey Simulation.
- Analyze journey fallout, audience overlap, schedule conflicts, custom action errors, anomalies, and performance using Journey Analyze.
- Use Compare journey versions to review a structured diff of nodes, connections, and journey-level properties.
- Learn each skill’s permissions, scope, and limitations.
Glossary
- Journey Create (product-specific): Coworker skill that builds and configures marketing journeys through natural language prompts.
- Channel Content Create (product-specific): Coworker skill that generates, edits, and manages channel-specific content (email, push, mobile message) for journeys using AI-powered content generation.
- Journey Analyze (product-specific): Coworker skill that analyzes and optimizes journeys, covering fallout analysis, audience overlap analysis, schedule overlap analysis, operational insights, custom action error analysis, anomaly detection, and business performance analysis.
- Journey Simulation (product-specific): Coworker skill that uses Quick Simulation in chat to generate simulated test data, run or manage a simulation, and review results.
- Quick Simulation: The simulation flow available in Coworker for a fast, automated sanity check of journey logic.
- Journey Fallout Analysis: identifies where and why customers drop off during a journey.
- Journey Audience Overlap Analysis: analyzes audience overlap across multiple journeys to prevent fatigue from over-targeting.
- Journey Schedule Overlap Analysis: detects timing conflicts between scheduled journeys targeting the same audience.
- Analyze Journey Anomalies: detects unexpected spikes, drops, or flatlines in a journey’s entry, exit, or send counts compared to historical baselines, confirms whether a flagged change is a genuine anomaly, and runs read-only diagnostics to identify a likely root cause.
- Business Performance Analysis: evaluates journey performance, highlights trends and bottlenecks, and recommends concrete optimizations to improve engagement and conversion.
- Compare journey versions: Coworker tool that compares two journey versions and returns a structured diff of added, removed, modified, and moved nodes, changed connections, journey-level property changes, and roll-up counts.
Guardrails
- Journey Create requires the following permissions to be fully used: Manage Journeys, View Journey Events, Data Sources and Actions, View Segments, and Manage Segments.
- Channel Content Create is available for all customers in Limited Availability; contact your Adobe representative to gain access.
- Journey Analyze is available for all customers who have access to Coworker; full use requires the View Journeys, Manage Journeys, View Segments, and Manage Segments permissions.
- Journey Simulation currently supports only the Quick Simulation flow and does not fully replace the manual simulation experience. Users cannot use chat to choose an existing saved simulated user or edit one before rerunning, create, browse, update, or delete persistent simulated users, or target a specific path or custom test case.
Terminology
- Synonyms: “Journey Analyze” = “Journey Skills” — the page introduces the Journey Analyze section using the term “Journey Skills” to refer to the same capability.
- Do not confuse: “Journey Create” (builds new journeys) is not the same skill as “Journey Analyze” (analyzes and optimizes existing journeys) or “Channel Content Create” (generates channel content for journeys) — each is a distinct Coworker skill on this page.
- Do not confuse: Quick Simulation is a fast, automated sanity check; it does not replace the manual simulation experience for granular control over simulated users and scenarios.
FAQ
- What permissions do I need to fully use Journey Create? Manage Journeys, View Journey Events, Data Sources and Actions, View Segments, and Manage Segments.
- Is Channel Content Create generally available? It is available for all customers in Limited Availability; contact your Adobe representative to gain access.
- What does Journey Analyze detect? Journey fallout, audience overlap, schedule conflicts, custom action errors, anomalies in a journey’s entry, exit, or send counts, and business performance trends and optimization opportunities.
- What does Compare journey versions show? A structured diff between two journey versions, including node changes with field-level details, changed connections, journey-level property changes, and roll-up counts.
- Does Quick Simulation replace manual simulation? No. It provides a fast, automated sanity check; use the manual simulation experience for granular control over simulated users and scenarios.
- Does Journey Create support cross-journey orchestration? No. Journey Create does not support cross-journey orchestration.