在此页面上:了解如何在电子邮件中插入并预览优惠决策,以便Adobe Journey Optimizer向每位收件人提供最佳的个性化优惠。
在Journey Optimizer封电子邮件中,您可以插入将利用决策管理引擎来选择向客户提供的最佳优惠的决策。
例如,您可以添加一个决策,该决策将在您的电子邮件中显示一个特殊的折扣优惠,该优惠将因收件人的忠诚度级别而异。
在电子邮件中插入决策 insert-offers
要在电子邮件中插入决策,请执行以下步骤:
决策现已添加到组件中。 保存更改后,在将消息作为历程的一部分发送时,您的优惠可随时显示给相关用户档案。
在电子邮件中预览优惠 preview-offers-in-email
您可以使用 选件 部分或内容组件箭头预览作为添加到电子邮件决策一部分的不同选件。
要在客户配置文件中显示作为决策一部分的不同优惠,请执行以下步骤。
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选择要用于预览选件的测试配置文件:
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单击模拟内容,然后从下拉列表中选择模拟内容(AEP配置文件),并从 标识命名空间 字段中选择用于标识测试配置文件的命名空间。 若要使用样本输入数据或AI自动生成来测试内容变体,请直接单击模拟内容。 了解如何模拟内容变体
note NOTE 在此示例中,我们使用 电子邮件 命名空间。 在本节🔗中了解有关Adobe Experience Platform身份命名空间的更多信息。 -
在 标识值 字段中,输入用于标识测试配置文件的值。 在此示例中,输入测试用户档案的电子邮件地址。
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添加其他用户档案,以便根据用户档案数据测试消息的不同变体。
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单击 预览 选项卡测试您的消息,然后选择测试用户档案。 将显示与所选用户档案(女性)对应的选件。
您可以选择其他测试用户档案来预览消息每个变体的电子邮件内容。 消息内容中现在会显示与选定测试用户档案(现在为男性)对应的选件。
在本节中了解有关查看邮件预览的详细步骤。
操作方法视频 video-offers
了解如何将决策管理组件添加到Journey Optimizer中的消息。
This section contains structured knowledge intended to support interpretation, retrieval, and question answering related to this topic.
For complete understanding, this information should be combined with the documentation on this page. Neither source is intended to stand alone; the page describes the feature, while this section provides additional context that helps disambiguate terminology, intent, applicability, and constraints.
- TL;DR: This page explains how to insert an offer decision into a Journey Optimizer email using the Offer decision content component so the Decision Management engine delivers the best personalized offer to each recipient, and how to preview those offers with test profiles.
Intents:
- Insert an offer decision into an email using the Offer decision content component
- Select a placement and a matching decision to display in the component
- Preview the different offers in a decision using the Offer section or content component arrows
- Preview offers per profile using test profiles and the Preview tab
Glossary:
- Offer decision: A content component and decision that leverages the Decision Management engine to pick the best offer to deliver to each customer (product-specific)
- Placement: A container used to showcase offers; only decisions compatible with the selected placement are shown (product-specific)
- Simulate content: The action to select test profiles for previewing offers; “Simulate content (AEP profiles)” identifies test profiles by an Identity namespace, while clicking “Simulate content” directly lets you test variations with sample input data or AI auto-generation (product-specific)
Guardrails:
- Before starting, you must define an offer decision.
- Only decisions that are compatible with the selected placement display in the list.
- If changes are made to an offer decision being used in a journey’s message, you must unpublish the journey and republish it so the changes are incorporated.
Terminology:
- Canonical name: Offer decision — Acronym: n/a — variants: decision, personalized offer
- Synonyms: “Decision Management engine” = “Decision Management”
- Do not confuse: “Simulate content (AEP profiles)” (identify test profiles by namespace) ≠ “Simulate content” clicked directly (test variations with sample input data or AI auto-generation)
FAQ:
- Q: What must I do before inserting a decision into an email? — You must first define an offer decision.
- Q: Which decisions appear when I select a placement? — Only decisions that are compatible with the selected placement.
- Q: If I change an offer decision used in a journey message, do updates apply automatically? — When you update an offer, fallback offer, offer collection, or offer decision referenced in a message, updates are automatically reflected; however, if the offer decision is used in a journey’s message, you must unpublish and republish the journey.
- Q: How do I preview offers per profile? — Use Simulate content to add test profiles, then use the Preview tab and select a test profile to see the corresponding offer.