在此页面上：了解如何在Adobe Journey Optimizer中浏览客户标识符和浏览标识图，包括标识命名空间和值如何组合以标识每个客户。
身份是实体特有的数据，通常是现实世界中的对象，例如个人、硬件设备或Web浏览器。 完全限定的标识包含两个元素：
- 身份命名空间用作与身份相关的上下文的指示符。
- 标识值是表示实体的字符串。
例如，考虑电话号码555-555-1234。 在这种情况下，字符串“555-555-1234”是身份值，它可以归类到“电话”身份命名空间中。
Adobe Journey Optimizer中的 标识 菜单允许用户高效地浏览其数据库中组成客户的各种标识符。
它提供了一个标识图形，它是特定客户的不同标识之间关系的映射。 此图表提供了客户如何跨不同渠道与品牌互动的可视表示形式。 所有客户身份图由Adobe Experience Platform Identity Service集体管理和更新，以响应客户活动。
有关使用标识的详细信息，请参阅标识服务文档。
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- TL;DR: The Identities menu in Adobe Journey Optimizer lets users browse the identifiers that make up their customers and explore an Identity Graph showing the relationships between a customer’s different identities.
Intents:
- Browse the various identifiers that make up the customers in the database
- Understand how an identity namespace and identity value combine to form a fully qualified identity
- Explore the Identity Graph for a particular customer
Glossary:
- Identity: Data that is unique to an entity, typically a real-world object such as an individual person, a hardware device, or a web browser (product-specific)
- Identity namespace: An indicator of the context to which an identity relates (product-specific)
- Identity value: A string that represents an entity (product-specific)
- Identity Graph: A map of relationships between different identities for a particular customer, offering a visual representation of how a customer interacts with a brand across different channels (product-specific)
Guardrails:
- All customer identity graphs are collectively managed and updated by Adobe Experience Platform Identity Service in response to customer activity.
Terminology:
- Canonical name: Identity Graph — Acronym: n/a — variants: identity graph
- Synonyms: “fully qualified identity” = “identity namespace + identity value”
- Do not confuse: “identity namespace” (indicator of context) ≠ “identity value” (string representing an entity)
FAQ:
- Q: What makes up a fully qualified identity? — Two elements: the identity namespace (the context) and the identity value (a string representing an entity).
- Q: What is the Identity Graph? — A map of relationships between a particular customer’s different identities, showing how they interact with a brand across channels.
- Q: Who manages and updates customer identity graphs? — Adobe Experience Platform Identity Service, in response to customer activity.