Configurar testes A/B no Adobe Target para anúncios do Advertising Search, Social e Commerce

Sign in to Adobe Target.

Create an A/B test:

1. In the Enter Activity URL field, enter the landing page URL for the test.

2. In the Goal field, enter the success metric for the test.

   note
   NOTE
   Make sure that Analytics is enabled as a data source within Target, and that the correct report suite is selected.

3. Set the Priority to High or 999 to prevent conflicts when users in the test segment receive an incorrect on-site experience.

4. Within Reporting Settings, select the Company Name and Report Suite connected to your Search, Social, & Commerce account.

   For additional reporting tips, see “Reporting best practices and troubleshooting.”

5. In the Date Range field, enter the appropriate start and end dates for the test.

6. Select Site Pages > Landing Page > Query. In the Value field, enter the Network Account ID, Network Campaign ID, Network Adgroup ID, or Network Ad ID for the relevant ad network entity in Search, Social, & Commerce. This allows you to use the Target query string parameters for click-through audiences for the entity.

   You can find the ID by adding the relevant ID column to the entity view.

   

   Work with your Adobe Account Team if you need assistance.

7. For the Traffic Allocation Method, select Manual (Default) and split the audience 50/50.

8. Save the activity.

Use Target Visual Experience Composer to make design changes to the A/B test landing page template.

• Experience A: Don’t edit because it’s the default/control landing page experience without personalization.

• Experience B: Use the Target user interface to customize the landing page template based on the assets included in the test (such as headlines, copy, button placement, and creatives).