En esta página: descubra las herramientas de Adobe Journey Optimizer y Adobe Experience Platform para administrar solicitudes de datos, registros de auditoría, consentimientos y políticas de gobernanza, de modo que pueda gestionar los datos personales de manera responsable y cumplir con regulaciones como el RGPD.
Journey Optimizer es una potente herramienta para recopilar y procesar cantidades sumamente grandes de datos, como por ejemplo, información personal y confidencial. Por eso, la privacidad debe administrarse cuidadosamente.
Además, las regulaciones como el RGPD establecen que debe cumplir con requisitos específicos antes de poder utilizar la información de sujetos de datos. Además, estos deben poder modificar su consentimiento en cualquier momento.
Adobe Experience Platform y Journey Optimizer ofrecen varias herramientas para ayudarle a garantizar la administración de la privacidad.
-
Administrar solicitudes de datos: utilice Adobe Experience Platform Privacy Service para administrar las solicitudes de los clientes con el fin de acceder a datos personales y eliminarlos. Más información
-
Auditoría de acciones de usuarios: aproveche los registros de auditoría para identificar las acciones llevadas a cabo por los usuarios del sistema, solucionar problemas y ayudar a su empresa a cumplir con las normativas y las políticas corporativas de administración de datos. Más información
-
Seguimiento y administración del consentimiento: haga un seguimiento del consentimiento de los clientes para la comunicación y administre sus preferencias y suscripciones. Más información
-
Aplicar directivas de consentimiento: defina las políticas de consentimiento de Adobe Experience Platform y aplíquelas a sus acciones personalizadas para respetar las preferencias de los clientes. Más información
-
Aplicar políticas de gobernanza: utilice las políticas de gobernanza de Adobe Experience Platform para evitar que los campos confidenciales se exporten a sistemas externos mediante acciones personalizadas. Más información
This section contains structured knowledge intended to support interpretation, retrieval, and question answering related to this topic.
For complete understanding, this information should be combined with the documentation on this page. Neither source is intended to stand alone; the page describes the feature, while this section provides additional context that helps disambiguate terminology, intent, applicability, and constraints.
- TL;DR: This page introduces the Adobe Journey Optimizer and Adobe Experience Platform tools for managing data requests, audit logs, consent, and governance policies so you can handle personal data responsibly and comply with regulations such as GDPR.
Intents:
- Understand why privacy must be managed carefully in Journey Optimizer
- Identify the tools available for privacy management across Journey Optimizer and Adobe Experience Platform
- Learn how to manage customer data requests, audit user actions, and track consent
- Understand how consent policies and governance policies support privacy
Glossary:
- Data Subjects: individuals whose information is used; regulations such as GDPR require compliance with specific requirements before using their information, and Data Subjects should be able to modify their consent at any time
- Privacy Service: Adobe Experience Platform service used to manage customer requests to access and delete personal data (product-specific)
- Audit logs: used to identify actions performed by users in the system, troubleshoot issues, and help comply with regulations and corporate data stewardship policies (product-specific)
- Consent policies: Adobe Experience Platform consent policies applied to custom actions to respect the preferences of your customers (product-specific)
- Governance policies: Adobe Experience Platform governance policies used to prevent sensitive fields from being exported to third-party systems through custom actions (product-specific)
Guardrails:
- Regulations such as GDPR state that you must comply with specific requirements before being able to use information from Data Subjects
- Data Subjects should be able to modify their consent at any time
Terminology:
- Canonical name: Privacy management
- Do not confuse: “Consent policies” (respect customer communication preferences) ≠ “Governance policies” (prevent sensitive fields from being exported to third-party systems through custom actions)
FAQ:
- Q: Why does privacy need to be managed carefully in Journey Optimizer? — Because Journey Optimizer collects and processes extremely large amounts of data, including personal information and sensitive data.
- Q: What does GDPR require regarding Data Subjects? — Compliance with specific requirements before using their information, and allowing Data Subjects to modify their consent at any time.
- Q: What are governance policies used for? — To prevent sensitive fields from being exported to third-party systems through custom actions.
- Q: Which service manages data access and deletion requests? — The Adobe Experience Platform Privacy Service.