Enhance the storefront

Use these features to enrich and test storefront content, show different content to customer groups, recommend products, and add terms and conditions to checkout.

For step-by-step work, browse author How-tos. The enrichment and experiment topics below explain the concepts and link to their authoring tasks.

Enrichment Understand how metadata selects supporting content for products and categories.

Experiments Run A/B tests to compare different content versions and optimize your storefront.

Show targeted content Show targeted content to customer groups, segments, or cart rules with the targeted block.

Add product recommendations Choose a recommendation unit and place it on a storefront page.

Add terms and conditions Require shoppers to accept terms and conditions, create agreement pages, and configure the labels they see.

For scheduling, localization, content migration, redirects, sitemaps, and product-page lifecycle guidance, see Manage and publish.