Enhance the storefront

Use these features to enrich and test storefront content, show different content to customer groups, recommend products, and add terms and conditions to checkout.

Enrichment Enhance your product data with additional attributes, descriptions, and custom content.

Experiments Run A/B tests to compare different content versions and optimize your storefront.

Personalization setup Show targeted content to customer groups, segments, or cart rules with the targeted block.

Product Recommendations setup Enable and configure Product Recommendations and place recommendation units on your pages.

Terms and conditions Require shoppers to accept terms and conditions, create agreement pages, and configure the labels they see.

For scheduling, localization, content migration, redirects, sitemaps, and product-page lifecycle guidance, see Manage and publish.