Limited Availability

Latest Real-Time CDP Collaboration Release Notes

Last update: April 30, 2025
AVAILABILITY
Adobe Real-Time Customer Data Platform (CDP) Collaboration is available to United States customers at this time, with global availability coming soon. Real-Time CDP Collaboration is currently unavailable to customers with health data use cases. Contact your Adobe representative for more information. Learn how to get started.

Last update: April, 2025.

These release notes cover the functionality released in Real-Time Customer Data Platform Collaboration. Real-Time CDP Collaboration releases operate on a continuous delivery model, which allows for an approximate monthly release cadence. These release notes get updated often, so be sure to check them regularly.

April 2025

  • A new Inputs Processed column has been added to the credit consumption activity table. This column displays the total number of inputs (for example, IDs or rows) processed for each activity. Read more.

    Inputs processed column highighted in My activity view.

  • A new contact email option has been added to account creation. This helps partner collaborators reach out to you as needed during the connection process. Read more.

March 2025

  • When importing audiences into Real-Time CDP Collaboration, you can now set an audience refresh frequency from every 1 to 6 days to better manage the Audience Management credit activity. Read more.

    Schedule screen showing different frequency intervals for updating audience membership.

  • When establishing a connection with a collaborator, you can now select from predefined use cases. The selected use case determines which project sections and product functionality become available. Read more.

    • Campaign measurement enables the Measure project section.

    • Audience discovery enables the Discover project section.

    • Audience sharing and activation enables the Share and Activate (publisher-only) project sections.

      Use cases highlighted in the connection view.

  • You can now delete connections with collaborators you no longer wish to work with. Read more.

February 2025 - General availability for US customers

Real-Time CDP Collaboration, purpose-built to enable advertisers and publishers to discover, activate, and measure high-value audiences without third-party cookies, is now generally available in the United States.

Get started

  1. Access Setup: System administrators configure access permissions for users. Read more.
  2. Connect Data Sources: Import audiences to use in Real-Time CDP Collaboration. Read more.
  3. Establish Partner Connections: Begin collaborating with trusted brands or publishers. Read more.
  4. Discover & Activate: Create projects to identify valuable audience segments and activate in campaigns. Read more.