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Configure Adobe Experience Platform as a destination

Configure this destination to activate audiences from your project to Adobe Experience Platform. Activating audiences to Adobe Experience Platform allows you to leverage the platform’s capabilities for audience segmentation, analysis, and activation across various marketing channels. To learn more about Adobe Experience Platform, refer to the Experience Platform overview.

Configure destination configure-destination

To configure Adobe Experience Platform as a destination, navigate to Setup and then select the My destinations tab. Select Set up for Adobe Experience Platform.

The Create destination workflow appears.

Configure sandbox configure-sandbox

First, you must select the sandbox where your audience data will be sent.

In the Configure sandbox section, select the Sandbox dropdown, or type in the name of a sandbox.

Alternatively, you can select Browse sandbox to view all available sandboxes, as well as their Type, Status, and Region. Select the sandbox that you want to use, and then select Save.

Next, configure the Audience Expiration. By default, the audience expiration is set to 30 days. You can choose to set the expiration anywhere from 1 to 30 days. After the expiration date, the audience will no longer be available in Adobe Experience Platform.

Create activation mapping create-activation-mapping

All match keys enabled for your account are included in the activation mapping by default. If you do not wish to directly map a match key to a target nampespace, you can use the linked key option to replace it with a different match key. For more information about linked keys, see the section below.

Map target namespaces map-target-namespaces

To map each match key to a target namespace, select the Target namespaces field next to the match key. The Select source field dialog appears. Find the target namespace in the list, or search for a specific namespace. Select the target namespace that you want to use for the match key, and then select Select.

Repeat this process for each match key that you want to include in the activation mapping. If you do not wish to include a match key, you can remove it, or use the linked key option to replace it with a different match key.

Linked keys linked-keys

Linked keys allow you to specify that a different match key should be used in place of the original match key during activation. To better understand how linked keys work, consider the following example:

A retailer wishes to send the data being activated to Experience Platform to their CRM system. The retailer has enabled Hashed IP as a match key for their account to increase the match rate when activating audiences. However, the retailer’s CRM system does not support Hashed IP as an identity namespace, so they want to use the CRM ID match key instead when activating audiences to Experience Platform. The retailer can use the linked key option to activate audiences to Experience Platform using CRM ID instead of Hashed IP.

To use a linked key, toggle on the Linked key option next to the match key that you want to use in its place. The Linked key section appears asking you to create the mapping.

Select the Linked key that you want to use from the dropdown menu. Following the above example, the retailer would select CRM ID as the linked key.

Next, you want to specify the target namespace for the linked key if you have not already done so. If you’ve already selected the target namespace for the match key in the Create activation mapping section, this will be autopopulated. If you have not yet selected a target namespace for the linked key, you can do so now.

Select the Target namespaces field next to the linked key. The Select source field dialog appears. Find the target namespace in the list, or search for a specific namespace. Select the target namespace that you want to use for the linked key, and then select Select.

The linked key is now configured.

When you’ve finished mapping all match keys, review your settings. The Preview section provides a summary of your configuration.

When you’re satisfied with your configuration, select Create destination. A confirmation message appears indicating that the destination was created successfully.

Using Adobe Experience Platform as a destination

Once you’ve configured Experience Platform as a destination, you can begin activating audiences to the platform through your projects. Currently, the activation process is a single-step process initiated by the collaborator. For example, when an advertiser activates an audience, it is sent to the publisher’s pre-configured destination (Experience Platform). The publisher does not need to take any additional steps to send the audience to the destination. The same holds true for the brand-to-brand collaboration pattern.

After the audience is activated, it will be available in Audience Portal in Experience Platform with Real-Time CDP Collaboration as the origin. These audiences can then be used in campaigns and customer engagement.

Audience Portal audience-portal

Now that you have configured Adobe Experience Platform as a destination, you can view the activated audiences in the Audience Portal. Audience Portal is a central hub within Adobe Experience Platform that allows you to view and manage your audiences. Audience portal now provides Real-Time CDP Collaboration as an origin when filtering your audiences.

To learn more about Audience Portal, refer to the Audience Portal overview guide.