Documentation Real-Time CDP Collaboration

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Configure Adobe Experience Platform as a destination

Last update: Fri Sep 05 2025 00:00:00 GMT+0000 (Coordinated Universal Time)

AVAILABILITY

Adobe Real-Time Customer Data Platform (CDP) Collaboration is available to United States, Australia, and New Zealand customers at this time, with global availability coming soon. Contact your Adobe representative for more information. Learn how to get started.

Configure this destination to activate audiences from your project to Adobe Experience Platform. Activating audiences to Adobe Experience Platform allows you to leverage the platform’s capabilities for audience segmentation, analysis, and activation across various marketing channels. To learn more about Adobe Experience Platform, refer to the Experience Platform overview.

Configure destination configure-destination

To configure Adobe Experience Platform as a destination, navigate to Setup and then select the Destinations tab. Select Set up for Adobe Experience Platform.

The My destinations workspace with the Set up option highlighted for the Adobe Experience Platform destination.

The Create destination workflow appears.

The Create destination workflow for Adobe Experience Platform.

Configure sandbox configure-sandbox

First, you must select the sandbox where your audience data will be sent.

IMPORTANT

You can only select a sandbox that your user has access to. By default, all Collaboration users have access to the Prod sandbox. To gain access to additional sandboxes, an administrator must add additional sandboxes to a role assigned to your user. For more information about managing roles, refer to the manage roles guide.

In the Configure sandbox section, select the Sandbox dropdown, or type in the name of a sandbox.

The Sandbox dropdown highlighted in the Create destination workflow.

Alternatively, you can select Browse sandbox to view all available sandboxes, as well as their Type, Status, and Region. Select the sandbox that you want to use, and then select Save.

Next, configure the Audience Expiration. By default, the audience expiration is set to 30 days. You can choose to set the expiration anywhere from 1 to 30 days. After the expiration date, the audience will no longer be available in Adobe Experience Platform.

The Audience Expiration section highlighted in the Create destination workflow.

Create activation mapping create-activation-mapping

Next, you must create an activation mapping to define how the audience data will be sent to Adobe Experience Platform. You can map each match key you selected while creating your organization to an target namespace. The target namespaces specify which identity namespace the match key will be mapped to in Adobe Experience Platform.

IMPORTANT

Hashed match keys must be mapped to a target namespace that supports hashed values. For example, the Hashed email match key must be mapped to the Email(SHA256, lowercased) identity namespace in Adobe Experience Platform. You cannot map the Hashed email match key to the Email identity namespace, as this namespace does not support hashed values.

Select the Target namespaces field next to each match key. The Select source field dialog appears. Find the target namespace in the list, or search for a specific namespace. Select the target namespace that you want to use for the match key, and then select Select.

The Select source field dialog with the Select option highlighted..

When you’ve finished mapping all match keys, review your settings and then select Create to finish creating your destination.

Using Adobe Experience Platform as a destination

Once you’ve configured Adobe Experience Platform as a destination, you can begin activating audiences to the platform through your projects. Currently, the activation process is a single-step process initiated by the advertiser. When the advertiser activates an audience, it is sent to the publisher’s pre-configured destination (in this case, Adobe Experience Platform). The publisher does not need to take any additional steps to send the audience to the destination.

IMPORTANT

You must configure Adobe Experience Platform as a destination before your collaborator activates an audience. If the destination is not configured, the audience will be sent to you and visible in the Activate tab within a project, but will not be activated to Adobe Experience Platform.

After the audience is activated, it will be available in Audience Portal in Experience Platform with Real-Time CDP Collaboration as the origin. These audiences can then be used in campaigns and customer engagement.

Audience Portal audience-portal

Now that you have configured Adobe Experience Platform as a destination, you can view the activated audiences in the Audience Portal. Audience Portal is a central hub within Adobe Experience Platform that allows you to view and manage your audiences. Audience portal now provides Real-Time CDP Collaboration as an origin when filtering your audiences.

IMPORTANT

You are responsible for applying any necessary data usage labels to the audiences you activate to Adobe Experience Platform. For more information, refer to the data usage labels guide.

The Audience Portal with Real-Time CDP Collaboration as an origin in the filter options.

To learn more about Audience Portal, refer to the Audience Portal overview guide.

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