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Destinations overview

Destinations are integrations used to send targeted audiences to external platforms. These integrations enable you to activate audiences across various marketing channels and platforms for use in campaigns and customer engagement.

Collaborators can configure destinations to send audiences to external platforms, such as Adobe Experience Platform, for use in campaigns. Collaborators can then activate audiences within a project, which are sent to their connection’s configured destination. Activation can be done by either collaborator depending on the audience activation settings configured in the connection.

Configure destinations configure-destinations

To configure a destination, navigate to Setup and then select the My destinations tab. Here, you can view all available destinations.

To begin configuring a destination, select the Set up option within the destination of your choice. For information on configuring specific destinations, refer to the guides in the available destinations table.

Available destinations available-destinations

The following destinations are available for configuration in Collaboration. To view the configuration guide for that destination, select the destination name in the table below. If you are interested in configuring a destination that is not currently available, please contact your Adobe representative.

Next steps

Once you’ve configured your destination, you can begin activating targeted audiences within your projects.