Activate audiences

Use the Activate tab within a project to send audiences to your collaborator, review audiences received from your collaborator, and activate received audiences for delivery to a configured destination. Activation can be created automatically when the audience is received or manually by the receiving collaborator. To configure and manage destinations from the top-level Activation workspace, see the destinations overview.

Use the Discover tab to identify the audiences that best match your campaign, then send them to your collaborator.

If the receiver configures an auto-activation destination in the connection settings, the sender selects an activation schedule when sending the audience. The destination is read-only for the sender. When the audience is received, the audience is automatically activated to the receiver’s configured destination on the sender’s activation schedule. For connection setup instructions, see Configure an auto-activation destination.

If the receiver did not configure an auto-activation destination, sending and activating remain separate actions. Sending gives the receiver access to an audience, and the receiver selects a destination and schedule when manually activating it. Only preconfigured destinations can be selected for activation within a project. For destination configuration instructions, see Manage destinations.

The sections and actions available to you depend on whether your organization is sending or receiving audiences in the project. The Activate tab contains the following sections:

{modal="regular"}

Prerequisites prerequisites

Before you send or activate audiences, ensure that:

Send audiences send-audiences

Send an audience to give your collaborator access to it. After you send the audience, it appears in your Sent audiences to [collaborator] section and in your collaborator’s Received audiences section.

Navigate to Collaborate, open a project, and then select the Activate tab.

In the Sent audiences to [collaborator] section, select the add icon ( ). If no audiences have been sent, select Send audience from the empty display instead.

{modal="regular"}

The Send audiences workflow opens. Use the audience selector to find an audience, or select Browse audiences to compare the available audiences.

{modal="regular"}

In the Browse audiences dialog, review the Identity count, Overlapping identities, and Overlap % for each audience.

{modal="regular"}

Select the audience that you want to send, and then select Save.

The selected audience appears in the workflow with its identity and overlap information.

{modal="regular"}

Edit match keys edit-match-keys

Use the match keys configured for the collaborator connection, or remove any match keys that do not apply to the audience.

Select Edit match keys in the selected audience.

{modal="regular"}

The Edit match keys dialog appears. Turn off any match keys that you do not want to use, and then select Save.

{modal="regular"}

Configure audience access configure-audience-access

Configure how the audience is sent and how long your collaborator can access it.

Use the Access duration control to select one of the following options:

Choose an auto-activation schedule auto-activation-schedule

If your collaborator configured an auto-activation destination for the connection, the Activation section indicates that Auto-Activate is enabled. The destination selected by the receiver is shown read-only. As the sender, use Frequency to choose when the activation runs:

{modal="regular"}

For a recurring activation, configure the activation schedule, start time, and date range. Auto-activation supports immediate, future one-time, or recurring schedules; recurring is not required.

{modal="regular"}

When the audience and access settings are complete, select Send.

The audience appears in your Sent audiences to [collaborator] section. Your collaborator can review it in their Received audiences section. If auto-activation is enabled, Collaboration also creates the activation for the receiver, and the activation runs according to the schedule you selected.

View sent audiences view-sent-audiences

Use the Sent audiences to [collaborator] section to review audiences that you have sent and monitor their current access status.

Each sent audience displays the following information:

Delete a sent audience delete-sent-audience

Delete a sent audience to remove it from the sent-audiences list and revoke your collaborator’s access.

Select the delete icon ( ) next to the audience in the Sent audiences to [collaborator] section.

{modal="regular"}

A confirmation dialog appears. Select Delete to confirm.

The audience is removed from the section, and your collaborator loses access to it.

View received audiences received-audiences

Use the Received audiences section to review audiences that your collaborator has sent to you. If an auto-activation destination was configured before the audience was sent, Collaboration automatically creates an activation when the audience is received. For recurring auto-activations, you can also create an additional manual activation to a different destination. See Manually activate a received audience for details. If no auto-activation destination was configured, activate the audience manually.

Each received audience displays the following information:

{modal="regular"}

Manually activate a received audience activate-received-audience

Manually activate a received audience to send its data to one of your configured destinations.

In the Received audiences section, select the add icon ( ) next to the audience that you want to activate.

The Activate audience dialog appears.

Use Destination to select the destination that receives the audience data. If the destination list is empty, configure a destination before continuing. For instructions, see the destinations overview.

Configure the Frequency and the available schedule controls to choose when and how often the activation runs. Then select Activate.

The following example shows the manual activation workflow with Northstar Audience Exports selected as the destination.

{modal="regular"}

The dialog closes and the activation appears in the Activated audiences section. The received audience remains available in the Received audiences section while its access remains active.

View activated audiences activated-audiences

Use the Activated audiences section to confirm which received audiences have automatically or manually created activations and review their destination and delivery status. Automatically created activations appear here without requiring the receiver to complete the manual activation workflow.

{modal="regular"}

Each activated audience displays the following information:

{modal="regular"}

Delete an activated audience delete-activated-audience

Delete an activated audience to remove the activation from the Activated audiences section.

Select the delete icon ( ) next to the activated audience.

A confirmation dialog appears. Select Delete to confirm.

The activation is removed from the list. You can activate the received audience again while its access remains active.

Next steps next-steps

After sending or activating audiences, monitor their status in the Sent audiences to [collaborator] and Activated audiences sections. When campaigns are complete, work with the Adobe enablement and engineering team to upload measurement data and view the corresponding measurement reports.