Release notes release-notes
Adobe Journey Optimizer follows a continuous delivery model, allowing Adobe to deliver new features, enhancements, and fixes on an ongoing basis. This approach enables a scalable, phased rollout of capabilities to ensure performance and stability across all environments.
Because of this model, release notes are updated between monthly releases. For full details about the release cycle and availability phases, see Journey Optimizer release cycle.
Adobe Journey Optimizer is built natively on Adobe Experience Platform and inherits from its latest innovations and improvements. Learn more about these changes in Adobe Experience Platform Release Notes.
February '26 release notes feb-26-01-rn
The New capabilities and Improvements sections cover capabilities already available. The Coming soon section lists features and improvements scheduled for release later in February.
New capabilities feb-26-01-features
You can now migrate subdomains using the CNAME delegation mode to custom delegation directly from the interface, so you can meet stricter security policies in line with your company's guidelines without re-creating channel configurations.
This capability is only available for a set of organizations (Limited Availability). To gain access, contact your Adobe representative.
For more information, refer to the detailed documentation.
Availability date: February 19, 2026
Adobe Journey Optimizer now supports Web push notifications, expanding the push channel beyond mobile. You can seamlessly deliver notifications to both mobile and desktop browsers, enabling you to reach customers directly on their devices without requiring an app. This enhancement allows you to engage users with timely, personalized messages in real time, leveraging the same authoring workflows and targeting capabilities already available for mobile push.
Previously released in Beta, this capability will be available to all environments (General Availability).
For more information, refer to the detailed documentation.
Availability date: February 13, 2026
A new Content decision activity is now available in the journey canvas for integrating personalized offers directly into your customer journeys. This activity enables you to deliver decision-based content and reference those offers throughout your journey—in conditions for creating eligibility-based branching, in custom actions for passing offer data to external systems, and in other activities for building fully personalized customer experiences.
Previously released in Limited Availability, this capability is now available to all environments (General Availability).
For more information, refer to the detailed documentation.
Availability date: February 10, 2026
Migration tooling APIs are now available to programmatically migrate Decision management entities to Decisioning, featuring:
- Flexible migration scopes (sandbox, offer, or decision level)
- Automated dependency analysis and validation
- Rollback support for completed migrations
- Detailed migration reports with object mappings
For more information, refer to the detailed documentation.
Availability date: February 3, 2026
Improvements feb-26-01-improv
Improvements coming with this release are listed below.
Configuration
- Experience event usage in journey expressions - Starting April 1, 2026, the use of experience event attributes in journey expressions will no longer be supported for organizations that have not used this capability in the last 90 days. This capability has already been unavailable for new customer organizations since July 8, 2025. For alternatives, see Experience event lookup in journeys.
Email Designer
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Text indentation - You can now apply customizable left indentation to the first line of paragraphs in text components directly from the properties panel. This improves readability for long-form content such as editorials and articles.
Availability date: February 18, 2026.
Content Templates
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Use themes to convert images to email templates - When converting an image to an email template in Journey Optimizer, you can now use a theme as input so the generated HTML follows your brand parameters. Styling such as background color, button color, fonts, line spacing, margins, and padding is applied automatically, reducing manual design work and delivering a template that is ready to use with minimal edits. Read more
Availability date: February 17, 2026.
Experience Decisioning
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Edge inbound support for using Adobe Experience Platform data in Decisioning - Using Adobe Experience Platform data in Decisioning now supports edge inbound use cases, in addition to email and custom actions in journeys. Read more
Note: This capability is only available for a set of organizations (Limited Availability). To gain access, contact your Adobe representative.
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Attach fragments to decision items - Journey Optimizer now provides the ability to attach fragments to decision items which can be leveraged in code-based experience campaigns through decision policies. Read more
Note: Previously released in Limited Availability, this capability is now available to all environments (General Availability).
Availability date: February 12, 2026.
Coming soon coming-soon
The features and improvements below are planned for release later in February. Release dates and scope may change without prior notice.
Powered by Adobe Experience Platform Agent Orchestrator, Journey Agent is available in Journey Optimizer and enables you to analyze journeys through a natural language interface. You can now also generate and manage channel-specific content directly in Journey Agent, creating content for channels such as email and push, applying and previewing templates, refining tone and style through prompts, and opening content in Content Designer for in-context editing.
Availability date: February 20, 2026
You can now schedule outbound messages from Journey Optimizer campaigns or journeys to be delivered in controlled batches over time.
Wave sending offers the following benefits:
- Better deliverability – Spread sends over time to help maintain a strong sender reputation and reduce the risk of being flagged as spam.
- Load control – Avoid overwhelming downstream systems (e.g. call centers, landing pages) by limiting how many messages go out at once.
- High-volume and time-sensitive use cases – Suited to large audiences or when you need to control timing (e.g. call center capacity, ramp-up, or time-bound offers).
In campaigns, this capability is available to all environments (General Availability).
In journeys, this capability is only available for a set of organizations (Limited Availability). To gain access, contact your Adobe representative.
Availability date: February 20, 2026
You can now use ranking formulas and AI models to automatically boost journey priority scores based on customer profile attributes and contextual factors, ensuring customers enter the most relevant journeys.
This capability is only available for a set of organizations (Limited Availability). To gain access, contact your Adobe representative.
Availability date: February 24, 2026
Journey Optimizer supports a new generic Action activity that enables you to configure both single actions and multi-action inbound action groups, allowing for streamlined action configuration within the journey canvas. In particular, this new feature allows for:
- A simplified native action configuration within the journey canvas.
- The capacity to create multi-action inbound action groups.
- The ability to add optimization to any built-in channel action.
- The ability to add both experimentation and multilingual options to any action.
Previously released in Limited Availability, this capability is now available to all environments (General Availability).
Availability date: February 20, 2026
Journey Optimizer now allows you to monitor the health, training status, and performance of your Decisioning AI models. This allows you to verify training success, troubleshoot failures, and understand impact on your outcomes in order to select the best offers for each customer using AI. Note that this capability is available for Decisioning only (not for legacy Decision Management models).
This capability is currently available for personalized optimization models only (not auto-optimization).
Availability date: February 20, 2026
Improvements coming-soon-improv
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Experience Decisioning preview in Code-based Experience channel - You can now preview decision items when configuring Experience Decisioning with the Code-based Experience channel. Preview is available directly in the authoring interface before going live.
Availability date: February 20, 2026.
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Integration of custom Firefly models and third-party image generation models - Enable seamless integration of standard and custom Firefly models, along with approved third-party image models (e.g., NanoBanana), to provide greater flexibility, control, and brand alignment when generating images. This allows you to select the best model for each use case: standard Firefly for general needs, custom Firefly for on-brand generation, or approved third-party models for specialized or experimental scenarios.
Availability date: February 20, 2026.