Campaign global report campaign-global-report
Global reports, accessible from the All time tab, display events that occurred at least two hours ago and cover events over a selected time period. In comparison, Live reports focus on events that took place within the past 24 hours, with a minimum time interval of two minutes from the event occurrence.
Campaign global report can be accessed directly from your Campaign with the View report button.
The Campaign Global report page will be displayed with the following tabs:
The Campaign Global report is divided into different widgets detailing your campaign’s success and errors. Each widget can be resized and deleted if needed. For more information on this, refer to this section.
For a detailed list of every metric available in Adobe Journey Optimizer, refer to this page
Campaign tab campaign-global
Delivery delivery-global
The Campaign’s Statistics KPIs serve as a comprehensive dashboard, offering a detailed breakdown of key metrics related to your campaign. This includes essential information such as the number of profiles and the actions delivered, providing a thorough understanding of your campaign’s performance and engagement.
-
Audience: Number of targeted profiles.
-
Actions delivered: Total number of unique times an action has been delivered.
-
Actions failed in %: Percentage of unique times an action failed compared to the total number of unique times an action has been delivered.
Experimentation report experimentation-global
The Experimentation tab provides key insights into the performance of each variant, and identifies the most successful one.
Note that defining the best performer might take some time, it will be represented by this icon
The Experiment result widget details the performance of each variant. You can change your baseline by selecting one of the treatment from the Baseline the drop-down. The best treatment will be represented with a star icon.
For a deep-dive in these results and how to interpret them, refer to this page.
The table presents the following metrics:
-
Lift over baseline: Measure of the percentage improvement in conversion rate of a given treatment over the baseline.
-
Confidence: Evidence that a given treatment is the same as the baseline treatment. Learn more
-
Unique outbound clicks: Total count of clicks across outbound channels.
-
Profiles: Number of profiles targeted for this treatment.
-
Unique outbound clicks/profiles: Total value of the Success metric, previously selected when creating your Experiments, divided by the number of profiles.
The Confidence interval graph measures uncertainty around improvement. It details the percentage difference in performance between the baseline and the best performing treatment. Learn more.
The last widget provides data related to the Success metric you previously selected for your Treatments. You have the option to select a different targeted metric from the Metric drop-down menu to track alternative data.
| note caution |
|---|
| CAUTION |
| When working with experimentation filtered metrics, please note that changing the Metric selection from the drop-down on the comparison page for experimentation will not retain the filter value. For example, switching from “Clicks” to “Unique clicks” will lead to the loss of the applied filter, rendering the comparison inaccurate or invalid. |
Email tab email-global
Email - Sending Statistics sending-statistics-email
The Email Sending Statistics table provides a comprehensive summary of essential data regarding your email campaigns. It details key metrics such as the size of the targeted audience and number of emails successfully delivered, offering valuable insights into the effectiveness and reach of your emails.
-
Targeted: Total number of emails processed during the sending process.
-
Sent: Total number of sends for your email.
-
Delivered: Number of emails successfully sent, in relation to the total number of sent messages.
-
Delivery Rate: Percentage of emails successfully sent.
-
Bounces: Total of errors cumulated during the sending process and automatic return processing in relation to the total number of sent messages.
-
Bounce Rate: Percentage of emails that bounced compared to emails sent.
-
Errors: Total number of errors that occurred during the sending process preventing it from being sent to profiles.
-
Error Rate: Percentage of errors that occurred during the sending process preventing it from being sent compared to emails sent.
-
Retries: Number of emails in the queue for retries.
-
Excluded: Number of profiles which have been excluded by Adobe Journey Optimizer.
Email - Tracking statistics tracking-statistics-email
The Email - Tracking statistics table offers a detailed account of profile activity related to your email campaigns. This includes metrics on opens, clicks, and other relevant engagement indicators, offering a comprehensive view of how profiles interact with your email content.
-
Opens: Number of times the email was opened.
-
Unique Opens: Percentage of opened emails.
-
Open Rate: Total number of opened emails compared to the number of delivered emails.
-
Clicks: Number of times a content was clicked on in your emails.
-
Unique Clicks: Number of profiles who clicked on a content in an email.
-
Unique Click Rate: Percentage of users who interacted with your emails.
-
Unsubscriptions: Number of clicks on the unsubscription link.
-
Spam complaints: Number of times a message was declared as spam or junk.
Email - Sending Performance sending-performance-email
The Email - Sending Performance graph provides a comprehensive view of data related to sent emails, offering insights into key metrics such as delivered and bounces. This enables a detailed analysis of the email sending process, providing valuable information on the efficiency and performance of your email campaigns.
-
Delivered: Number of emails successfully sent, in relation to the total number of sent emails.
-
Bounces: Total of errors cumulated during the sending process and automatic return processing in relation to the total number of sent emails.
-
Retries: Number of emails in the queue for retries.
-
Errors: Total number of errors that occurred during the sending process preventing it from being sent to profiles.
Email - Bounce reasons and categories bounces-email
The Email - Bounce Reasons and Email - Bounce categories widgets compile the available data related to bounced messages, providing detailed insights into the specific reasons and categories behind email bounces.
For more information on bounces, refer to the Suppression list page.
-
Hard bounce: The total number of permanent errors, such as a wrong email address. This involves an error message that explicitly states that the address is invalid, such as Unknown user.
-
Soft bounce: The total number of temporary errors, such as a a full inbox.
-
Ignored: The total number of temporary, such as Out of office, or a technical error, for example if the sender type is postmaster.
Email - Error reasons errors-email
The Error Reasons graphs and table offer visibility into the specific errors that occurred during the sending process, providing valuable information on the nature and occurrence of errors.
You can choose to switch from a table, bar chart, or donut.
Email - Excluded reasons excluded-email
The Excluded reasons graphs and table present a comprehensive view of the different factors that resulted in the exclusion of user profiles from the targeted audience, resulting in the message not being received.
Refer to this page for the comprehensive list of exclusion reasons.
Sent & delivered by domains sent-domains
The Sent & delivered by domains table and graph provide a detailed breakdown of emails at the domain level, offering comprehensive insights into the performance of your emails.
-
Sent: Total number of sends for your email.
-
Delivered: Number of emails successfully sent, in relation to the total number of sent emails.
Bounces & errors by domains bounces-domains
The Bounces & errors by domains graph and table offer a domain-level breakdown of specific errors encountered during the sending process, providing a detailed analysis of issues that occurred.
-
Bounces: Total of errors cumulated during the sending process and automatic return processing in relation to the total number of sent emails.
-
Errors: Total number of errors that occurred during the sending process preventing your email from being sent to profiles.
Open & clicks by domains opens-domains
The Open & clicks by domains graph and table showcase a domain-level breakdown of your profiles’ engagement with your email, providing valuable insights into how different domains interact with your content.
-
Opens: Number of times the email was opened.
-
Clicks: Number of times a content was clicked on in an email.
Bounce reasons by domain bounce-reasons-domains
The Bounce reasons by domain graph and table offer a domain-level breakdown of data concerning both temporary and permanent errors, providing detailed insights into the reasons behind bounced messages.
-
Opens: Number of times the email was opened.
-
Clicks: Number of times a content was clicked on in an email.
Email - Top URL top-url-email
The Email - Top Url graph and table provide a comprehensive overview of the URLs within your email that attract the highest visitor traffic. This enables you to identify and prioritize the most popular links, enhancing your understanding of profile engagement with specific content in your emails.
Email - Best recipient domain top-recipient-email
The Email - Best recipient domain graph and table offer a detailed breakdown of the domains that profiles most frequently use to open your emails. This provides valuable insights into profile behavior, helping you understand preferred platforms.
-
Delivered: Number of emails successfully sent, in relation to the total number of sent emails.
-
Delivery Rate: Percentage of emails successfully sent.
-
Bounces + Errors Rate: Percentage of emails that bounced compared to emails sent.
Email - Optimization optimized-email
The Optimized vs non optimized and Send time optimization widgets details the main information relative to your message whether they are optimized or not.
-
Sent: Total number of sends.
-
Opens: Number of times the message was opened.
-
Clicks: Number of times a content was clicked in an email.
-
Delivered: Number of messages successfully sent, in relation to the total number of sent messages.
-
Bounces: Total of errors cumulated during the sending process and automatic return processing in relation to the total number of sent messages.
Email - Offers email-offers
The Offers statistics, Offers statistics over time and Offers detailed statistic widgets measure your offer’s success and impact on your targeted audience.
-
Offer sent: Total number of sends for the offer.
-
Offer impression: Number of times the offer was opened in your emails.
-
Offer clicks: Number of times an offer was clicked on in your emails.
-
Placement name: Name of your placement used to display your offer. For more information on placement, refer to this page.
-
Offer name: Name of the offer added in the delivery. For more information on placement, refer to this page.
-
Offer sent: Total number of sends for the offer.
-
Offer impression rate: Percentage of opened offers compared to the number of sent offers.
In-app tab inapp-global
From your Campaign Global report, the In-app tab details the main information relative to the In-app messages sent in your campaign.
In-app performance in-app-performance
The In-app performance KPIs provide essential insights into your visitors’ engagement with In-app messages, providing essential metrics to assess the effectiveness and impact of your In-app campaigns.
-
Unique impressions: number of unique users to whom the In-app message was delivered.
-
Impressions: total number of In-app messages delivered to all users.
-
Interactions: total number of engagements with your In-app message. This includes any actions taken by the users, such as clicks, dismissals, or any other interactions.
Interactions by type interactions-type
The Interactions by type graphs and table provide a detailed account of how profiles interacted with your In-app message, tracking actions such as clicks, dismissals, or any other forms of engagement.
In-app summary in-app-summary
The In-app summary graph illustrates the progression of your In-app impressions and interactions over the specified period, providing a comprehensive overview of your In-app messages performance.
-
Unique impressions: number of unique users to whom the In-app message was delivered.
-
Impressions: total number of In-app messages delivered to all users.
-
Interactions: total number of engagements with your In-app message. This includes any actions taken by the users, such as clicks, dismissals, or any other interactions.
Push notification tab push-global
From your Campaign Global report, the Push notification tab details the main information relative to the push notifications sent in your campaign.
Push notification - Sending statistics push-sending-statistics
The Push notification - Sending statistics table provides a concise summary of essential data related to your push notifications, including key metrics such as the number of targeted messages and number of successfully delivered messages.
-
Execution time: Start time of every execution of your recurring push notification. To target only one or multiple recurring push notifications, select it from the Execution time drop-down.
-
Targeted: Total number of push notifications processed during the analysis.
-
Sent: Total number of sends for the push notification.
-
Delivered: Number of push notifications successfully sent, in relation to the total number of sent push notifications.
-
Delivery Rate: Percentage of push notifications successfully sent.
-
Bounces: Total of errors cumulated during the sending process and automatic return processing in relation to the total number of push notifications.
-
Bounce Rate: Percentage of push notifications that bounced compared to push notifications sent.
-
Errors: Total number of errors that occurred preventing it from being sent to profiles.
-
Error Rate: Percentage of errors that occurred during preventing it from being sent compared to push notifications sent.
-
Excluded: Number of profiles which have been excluded by Adobe Journey Optimizer.
Push notification - Tracking statistics push-tracking-statistics
The Push notification- Tracking statistics widget offers a detailed snapshot of profile activity tied to your push notifications, providing essential insights into engagement and push notifications effectiveness.
-
Execution time: Start time of every execution of your recurring push notification. To target only one or multiple recurring push notifications, select it from the Execution time drop-down.
-
Opens: Number of times your push notification was opened.
-
Actions: Total number of actions on the push notification delivered, e.g. button click or dismissal.
Push notification - Sending summary push-summary
The Push notification - Sending summary graph offers a dynamic representation, displaying an analysis of your push notifications activity. This graphical representation provides a comprehensive breakdown of sent push notifications.
-
Opens: Number of times your push notification was opened.
-
Actions: Total number of actions on the push notification delivered, e.g. button click or dismissal.
-
Bounces: Total of errors cumulated and automatic return processing in relation to the total number of sent push notifications.
-
Delivered: Number of push notifications successfully sent, in relation to the total number of sent push notifications.
-
Errors: Total number of errors that occurred preventing it from being sent to profiles.
Push notification - Optimization push-optimized
The Optimized vs non optimized and Send time optimization widgets details the main information relative to your message whether they are optimized or not.
-
Delivered: Number of push notifications successfully sent, in relation to the total number of sent push notifications.
-
Opens: Number of times your push notification was opened.
-
Actions: Total number of actions on the push notification delivered, e.g. button click or dismissal.
-
Bounces: Total of errors cumulated during the sending process and automatic return processing in relation to the total number of sent push notifications.
Push notification - Error reasons error-reasons-push
The Error Reasons table and graphs provide you with the capability to identify the specific errors that occurred during the sending process of your push notifications, offering detailed insights into any issues encountered along the way.
Push notification - Excluded reasons excluded-push
The Excluded reasons graphs and table display the different reasons that prevented user profiles, excluded from the targeted profiles, from receiving your push notifications.
Refer to this page for the comprehensive list of exclusion reasons.
Push notification - Breakdown by platform breakdown-platform-push
The Push notification - Breakdown by platform graph and table provide a detailed analysis of the success of your push notifications, offering insights based on your profile’s operating system. This breakdown enhances your understanding of how well your push notifications perform across different platforms.
-
Targeted: Total number of push notifications processed during the analysis.
-
Delivered: Number of push notifications successfully sent, in relation to the total number of sent push notifications.
-
Opens: Number of times your push notification was opened.
-
Actions: Total number of actions on the push notification delivered, e.g. button click or dismissal.
-
Bounces: Total of errors cumulated and automatic return processing in relation to the total number of sent push notifications.
-
Errors: Total number of errors that occurred preventing it from being sent to profiles.
-
Excluded: Number of profiles which have been excluded by Adobe Journey Optimizer.
SMS tab sms-global
From your Campaign Global report, the SMS tab details the main information relative to the SMS messages sent in your campaign.
SMS - Sending statistics sms-sending-statistics
The SMS - Sending statistics table provides a concise summary of essential data related to your SMS messages, encompassing key metrics such as the number of targeted messages and the count of successfully delivered messages.
-
Execution time: Start time of every execution of your recurring SMS message. To target only one or multiple recurring SMS messages, select it from the Execution time drop-down.
-
Targeted: Number of user profiles who qualify as target profiles.
-
Excluded: Number of user profiles, excluded from the targeted profiles, who did not receive the message.
-
Sent: Total number of sends for your SMS messages.
-
Bounces: Total of errors cumulated during the sending process and automatic return processing in relation to the total number of sent SMS messages.
-
Errors: Total number of errors that occurred preventing it from being sent to profiles.
SMS - Tracking statistics sms-tracking-statistics
The SMS - Tracking statistics widget provides a detailed overview of key information related to your visitors’ engagement with your URLs, offering insights into the effectiveness of your SMS messages.
-
Execution time: Start time of every execution of your recurring SMS. To target only one or multiple recurring SMS, select it from the Execution time drop-down.
-
Clicks: Number of times a content was clicked in an SMS message.
SMS - Performance by date sms-perfomance-date
The SMS Performance by date widget offers a detailed overview of key information related to your messages, presented through a graph, providing insights into the performance trends over specific time periods.
-
Sent: Total number of sends for your SMS messages.
-
Bounces: Total of errors cumulated during the sending process and automatic return processing in relation to the total number of sent SMS messages.
-
Errors: Total number of errors that occurred preventing it from being sent to profiles.
SMS - Error reasons sms-error
The Error Reasons graphs and table allow you to identify the specific errors that occurred during the sending process of your SMS messages, facilitating a thorough analysis of any issues encountered.
SMS - Excluded reasons sms-excluded-reasons
The Excludes Reasons graphs and table visually depict the diverse factors that led to the exclusion of user profiles from the targeted audience, preventing them from receiving your SMS messages.
Refer to this page for the comprehensive list of exclusion reasons.
SMS - Bounces reasons sms-bounces-reasons
The Bounces Reasons graphs and table provide a comprehensive overview of data related to bounced SMS messages, delivering valuable insights into the specific reasons behind instances of SMS message bounces.
SMS - Clicks by links sms-clicks-links
The SMS - Clicks by links widget offers essential insights into your visitors’ engagement with the URLs included in your messages, providing valuable information about which links attract the most interaction.
Web tab web-tab
From your Campaign Global report, the Web tab details the main information relative to your Web pages.
Web performance web-performance
The Web performance KPIs offer comprehensive insights into your visitors’ engagement with your web pages, encompassing key metrics such as Impressions and Interactions.
-
Unique impressions: number of unique users to whom the web experience was delivered.
-
Impressions: total number of web experiences delivered to all users.
-
Interaction rate: percentage of engagements with your Web page. This includes any actions taken by the users, such as clicks or any other interactions.
Web summary web-summary
The Web summary graph shows the evolution of your web experiences (impressions, unique impressions and interactions) for the concerned period.
-
Unique impressions: number of unique users to whom the web experience was delivered.
-
Impressions: total number of web experiences delivered to all users.
-
Interaction: total number of engagements with your Web page. This includes any actions taken by the users, such as clicks or any other interactions.
Interactions by element web-interactions
The Interactions by element table presents comprehensive information regarding your visitors’ engagement with the various elements on your web pages, offering valuable insights into user interactions and preferences.
-
Interaction: total number of engagements with your Web page. This includes any actions taken by the users, such as clicks or any other interactions.
-
Interaction rate: percentage of engagements with your Web page. This includes any actions taken by the users, such as clicks or any other interactions.
Direct mail tab direct-mail-global
From your Campaign Global report, the Direct mail tab details the main information relative to your Direct mail messages.
Direct Mail - Sending statistics direct-mail-sending-statistics
The Direct Mail - Sending statistics table provides a concise summary of essential data related to your Direct Mail messages, encompassing key metrics such as the number of targeted messages and the count of successfully delivered messages.
-
Execution time: Start time of every execution of your recurring Direct mail. To target only one or multiple recurring Direct mail, select it from the Execution time drop-down.
-
Targeted: Number of user profiles who qualify as target profiles for your direct mail messages.
-
Sent: Total number of sends for your direct mail messages.
-
Errors: Total number of errors that occurred during the sending process preventing it from being sent to profiles.
-
Excluded: Number of user profiles, excluded from the targeted profiles, who did not receive your direct mail messages.
Direct Mail - Error reasons direct-mail-error
The Direct Mail - Error reasons graphs and table provide the means to identify specific errors that occurred during the sending process of your direct mail messages, allowing for a detailed analysis of any issues encountered.
Direct Mail - Excluded reasons direct-mail-excluded
The Direct Mail - Excluded reasons graphs and table visually illustrate the various factors that resulted in the exclusion of user profiles from the targeted audience, preventing them from receiving your direct mail messages.
Refer to this page for the comprehensive list of exclusion reasons.