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Monitor loyalty challenge performance loyalty-reporting

Loyalty Challenges documentation:

Loyalty Challenges reporting provides challenge-level dashboards so you can track key metrics such as audience funnel performance, task completion rates, reward issuance, and revenue impact. All data is sourced from Adobe Customer Journey Analytics and presented in a custom, purpose-built interface.

Access loyalty reports access-reports

To open the loyalty reporting dashboards, navigate to Loyalty Challenges (Beta) in Journey Optimizer and select Loyalty reports from the left navigation.

The reporting interface provides three views, each offering a different level of detail. The Overview displays a summary across all your active challenges. Below it, two tabs let you switch between more granular views:

You can adjust the date range for all views using the date picker at the top of the page. Standard date presets are also available.

Overview overview

The Overview page shows metrics aggregated across all active challenges for the selected period.

The top of the page displays the following metrics:

Loyalty Members - Number of loyalty program members who were active during the selected period.
Challenge Signups - Total number of new challenge enrollments across all challenges.
Revenue - Total revenue tied to challenge activity during the period.
Avg Completion rate - Percentage of enrolled customers who completed at least one challenge.

Below these metrics, a Daily Challenge Engagement timeline shows how challenge participation evolved over the period, plotting three series:

Challenges view challenges-view

The Challenges tab breaks down performance by individual challenge. Each challenge is listed with key columns such as Type, Status, Enrollment, Completion, and more. The list is sorted by last modification date and displays ten challenges at a time. Use the Next button at the bottom to browse further.

Select any challenge from the list to open its detail view. The report includes several metric blocks such as Total Revenue, Enrollment, Completion Rate, and trend charts, as well as a Daily Breakdown.

Tasks view tasks-view

The Tasks tab provides a cross-challenge view of task performance. You can toggle between top tasks by revenue and top tasks by completions to focus on the metric most relevant to you.

The tab also highlights the top 6 tasks by revenue, giving a quick view of which tasks drive the most value.

Below the radar graph, a task list displays every task with key columns such as Completions, Revenue, and the challenges each task belongs to. The list is sorted by revenue and shows ten tasks at a time. Use the Next button to browse further.