Personalize your header
You can also use personalization for all the header parameters defined in a configuration.
For example, if you have multiple brands, you can create a single configuration and use personalized values for your email headers. This allows you to make sure that all emails sent from your different brands are addressed to each of your customers with the correct From names and emails. Similarly, when your recipients hit the Reply button in their email client software, you want the Reply to names and emails correspond to the correct brand for the right user.
To use personalized variables for your configuration header parameters, follow the steps below.
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Define your header parameters as you would usually do. Learn how
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For each field, select the Edit icon.
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The personalization editor opens. Define your condition as wanted and save your changes.
NOTE
You can only select Profile attributes and Helper functions.For example, you want to handle dynamically emails sent on behalf of a relationship manager, whose details are stored in the customer profile, so that every customer is linked to a relationship manager. In a journey, the email header (sender name, sender email, reply to address) can be personalized with the relationship manager’s parameters, taken from the profile attributes.
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Repeat the steps above for each parameter you want to add personalization to.
Use personalized URL tracking
To use personalized URL tracking parameters, follow the steps below.
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Go to the URL tracking parameters section of your email channel configuration.
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Click the Edit icon next to each field. In addition to contextual attributes, you can select profile attributes.
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Select the profile attribute of your choice from the personalization editor.
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Repeat the steps above for each tracking parameter you want to personalize.
Now when the email is sent out, the personalized parameter will be automatically appended to the end of the URL. You can then capture this parameter in web analytics tools or in performance reports.
View configuration details
When using a configuration with personalized settings in a campaign or a journey, you can display the configuration details directly within the campaign or the journey. Follow the steps below.
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Select the Edit content button.
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Click the View configuration details button.
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The Delivery settings window displays. You can view all the configuration settings, including the dynamic subdomains and personalized header parameters.
NOTE
All information on this screen are read-only. -
Select Expand to display the dynamic subdomains’ details.