Personalize your header

You can also use personalization for all the header parameters defined in a configuration.

For example, if you have multiple brands, you can create a single configuration and use personalized values for your email headers. This allows you to make sure that all emails sent from your different brands are addressed to each of your customers with the correct From names and emails. Similarly, when your recipients hit the Reply button in their email client software, you want the Reply to names and emails correspond to the correct brand for the right user.

To use personalized variables for your configuration header parameters, follow the steps below.

NOTE
You can personalize all Header parameters fields, except the Error email prefix field.
  1. Define your header parameters as you would usually do. Learn how

  2. For each field, select the Edit icon.

  3. The personalization editor opens. Define your condition as wanted and save your changes.

    NOTE
    You can only select Profile attributes and Helper functions.

    For example, you want to handle dynamically emails sent on behalf of a relationship manager, whose details are stored in the customer profile, so that every customer is linked to a relationship manager. In a journey, the email header (sender name, sender email, reply to address) can be personalized with the relationship manager’s parameters, taken from the profile attributes.

  4. Repeat the steps above for each parameter you want to add personalization to.

NOTE
If you added one or more dynamic subdomains to your configuration, the From email and Error email suffixes will be populated based on the resolved dynamic subdomain.

Use personalized URL tracking

To use personalized URL tracking parameters, follow the steps below.

  1. Go to the URL tracking parameters section of your email channel configuration.

  2. Click the Edit icon next to each field. In addition to contextual attributes, you can select profile attributes.

  3. Select the profile attribute of your choice from the personalization editor.

  4. Repeat the steps above for each tracking parameter you want to personalize.

Now when the email is sent out, the personalized parameter will be automatically appended to the end of the URL. You can then capture this parameter in web analytics tools or in performance reports.

View configuration details

When using a configuration with personalized settings in a campaign or a journey, you can display the configuration details directly within the campaign or the journey. Follow the steps below.

  1. Create an email campaign or journey.

  2. Select the Edit content button.

  3. Click the View configuration details button.

  4. The Delivery settings window displays. You can view all the configuration settings, including the dynamic subdomains and personalized header parameters.

    NOTE
    All information on this screen are read-only.
  5. Select Expand to display the dynamic subdomains’ details.