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Deploy Content Hub deploy-content-hub

Content Hub is a capability of Adobe Experience Manager (AEM) Assets as a Cloud Service that democratizes access to on-brand content for organizations and their business partners, giving approved teams and external stakeholders a single, governed portal for distributing brand-approved assets.

Only assets marked Approved on Experience Manager Assets as a Cloud Service become available for distribution on Content Hub, because this approval step is what promotes an asset into the governed distribution layer. This ensures that partners and users only ever access content that has been vetted for brand compliance.

This article provides an end-to-end workflow to provision Content Hub access to users, including the variations of privileges based on their needs. Matching each user’s access level to their responsibilities is central to Content Hub governance, ensuring that viewers, contributors, editors, and administrators receive exactly the capabilities their role requires.

See this video to learn how to enable Content Hub for Experience Manager Assets:

The variations of privileges on Content Hub include:

The following table summarizes the available Content Hub user types, the privileges they have, and the product profiles that are required to get those privileges:

Step 1: Enable Content Hub for Experience Manager Assets using Cloud Manager enable-content-hub

Enabling Content Hub is a required first step before administrators or users can access the Content Hub portal. Content Hub for Adobe Experience Manager (AEM) Assets must be enabled as a Cloud Service through Cloud Manager, and until this enablement is complete, the Content Hub portal remains inaccessible.

Cloud Manager governs this enablement because it is the central control plane for provisioning and configuring AEM as a Cloud Service capabilities. As a result, activating Content Hub through Cloud Manager provisions the underlying service and connects it to your AEM Assets environment, unlocking the Content Hub portal for downstream configuration and use.

Prerequisites

Administrators should confirm the following before beginning:

Once these prerequisites are met, enable Content Hub for AEM Assets as a Cloud Service using Cloud Manager. Completing this step provisions the service and makes the Content Hub portal available so administrators can proceed with subsequent configuration and grant access to users.

Permissions permissions-edit-program

You must have the Business Owner role to edit programs in Cloud Manager. This role-based permission is required because program-level changes affect production configuration. For more information, see Edit Programs.

Enable Content Hub for Experience Manager Assets

Content Hub is an add-on for Experience Manager Assets as a Cloud Service that centralizes and distributes approved brand and marketing content. To enable it:

Content Hub is now enabled for Experience Manager Assets as a Cloud Service. Note this important constraint: after enabling Content Hub on a Production environment, you cannot disable it in a self-service manner. Because this action is not reversible on your own, confirm the environment and configuration before clicking Update.

Enable Content Hub as a New Experience Manager Assets User

If you are new to Experience Manager Assets, click Add Program, then provide the program details (Program Name, set up for Production) and click Continue. You can then select Assets and Content Hub in the Solutions & Add-ons tab to complete enablement.

Enable Content Hub for lower environments enable-content-hub-lower-environments

Available Content Hub credits by AEM Assets license

The following Content Hub credits are available to you based on your Adobe Experience Manager (AEM) Assets license:

You utilize one Content Hub credit to enable Content Hub on each environment—Production, Development, or Stage. Because each environment consumes a separate credit, the number of environments you can activate is determined directly by your available credit count. Enabling Content Hub on lower environments such as Development and Stage allows teams to test, validate, and preview asset workflows before activating it on Production.

Steps to enable Content Hub for lower environments

To enable Content Hub for lower environments:

Content Hub instance and product profile on Admin Console content-hub-instance-product-profile

After enabling Content Hub for Assets as a Cloud Service using Cloud Manager, Adobe Experience Manager (AEM) Assets as a Cloud Service creates a new instance on the Admin Console with delivery as the suffix:

The Content Hub instance name includes neither author nor publish, because Content Hub operates as a delivery-focused instance rather than following the standard author/publish naming convention.

Click the instance name to view the Content Hub product profile.

Step 2: Onboard Content Hub administrator onboard-content-hub-administrator

A Content Hub administrator holds elevated access that grants both configuration control and the standard asset-management capabilities available to all users. In addition to accessing the Configuration User Interface on Content Hub, a Content Hub administrator can:

Granting these permissions requires adding the user to both the Content Hub product profile and the Administrators product profile for Adobe Experience Manager (AEM) as a Cloud Service, because administrator privileges are governed across both product areas.

To onboard the Content Hub administrator, complete the following steps:

Step 3: Onboard Content Hub users onboard-content-hub-users

Content Hub users have read-only access to the portal. These users can view and download assets available on the Content Hub portal, but they cannot add any new assets or modify existing assets. This role functions as a content-consumer profile, making it ideal for stakeholders, reviewers, and downstream teams who need to retrieve approved assets without altering the source library.

To onboard Content Hub users, complete the following steps:

Once saved, these users immediately gain access to all assets available on the Content Hub portal, with permissions limited to viewing and downloading.

How to access Content Hub? access-content-hub

Content Hub is accessed through the following three methods within the Adobe Experience Cloud environment. Each method provides direct entry to your organization’s approved brand assets and marketing content.

Access Content Hub through any of the following three methods:

Disable email notifications to users disable-email-notifications

Administrators can disable the email notifications that users receive when users are added to a Content Hub product profile. Disabling this setting suppresses the automated welcome or access email, which is useful when onboarding large groups of users, when access changes are managed through a separate communication process, or when administrators prefer to notify users manually.

Steps to disable email notifications:

Once the Notify users by email toggle is disabled, users added to that Content Hub product profile no longer receive the automated email notification. Their access and permissions are still applied normally; only the email notification is suppressed, so the change affects communication rather than functional access.

To restore notifications at any time, administrators can return to the same product profile, click the search icon, and re-enable the Notify users by email toggle.

Step 4: Onboard Content Hub users with rights to add assets (Optional) onboard-content-hub-users-add-assets

Content Hub users with rights to add assets in Adobe Experience Manager (AEM) as a Cloud Service can upload new brand-approved assets to Content Hub.

Granting add-asset rights requires assigning the user to the Users product profile of the AEM as a Cloud Service production author instance, in addition to the base Content Hub product profile. To onboard Content Hub users with rights to add users:

Step 4: Onboard Content Hub users with rights to remix assets to new variations (Optional) onboard-content-hub-users-remix-assets

Content Hub users with rights to remix assets to new variations can modify existing assets using Adobe Express and save the asset to the repository. Editing assets using Adobe Express is only available if the Content Hub user has Adobe Express entitlements, because remix and variation workflows depend on active Adobe Express access.

To onboard Content Hub users with rights to remix assets to new variations:

Experience Manager Assets users experience-manager-assets-users

Experience Manager Assets users approve assets on Adobe Experience Manager (AEM) as a Cloud Service so that those assets become available on Content Hub. Granting a user the Users product profile is the prerequisite step that enables this approval capability, ensuring only authorized team members can publish assets to Content Hub.

To configure Experience Manager Assets users:

Enable Content Hub for existing Assets as a Cloud Service customers enable-content-hub-exisitng-cs-customers

Existing Assets as a Cloud Service customers receive 250 Content Hub Limited users included in the license by default. This baseline entitlement establishes the starting point for provisioning access, and the enablement process follows a tiered, role-based model in which each product profile grants a progressively broader set of capabilities. Execute the following steps to enable Content Hub:

If the users do not gain the appropriate privileges even after being added to the relevant product profiles, contact your Adobe representative for further assistance.

Frequently asked questions faqs-deploy-content-hub

How do users get access to AEM Assets Content Hub and what privileges can be assigned?

Administrators grant users access to Adobe Experience Manager (AEM) Assets Content Hub through the Adobe Admin Console by assigning them to the relevant Content Hub product profile. Assigning a user to a product profile determines both their access to the platform and the specific set of privileges available to them.

The following privileges are available to users, organized by role:

This tiered privilege model ensures each user receives only the level of access appropriate to their role, from viewing brand-approved assets to full configuration and asset management.

What are the different product profiles available for different types of users on AEM Assets Content Hub?

Adobe Experience Manager (AEM) Assets Content Hub assigns four distinct product profiles that determine what each type of user can do, ranging from basic viewing access to administrative and content-creation privileges. Each profile is defined by a specific combination of underlying AEM user groups, and access rights expand as additional groups are added to the base profile.

The four product profiles for different types of users on AEM Assets Content Hub are:

Because each successive profile adds an AEM user group on top of the AEM Assets Limited Users base, the profiles form a tiered access model: baseline consumption for standard users, contribution and remixing rights for AEM Users, and full administrative control for AEM Administrators.

How can administrators enable AEM Assets Content Hub for their organization?

Administrators enable Adobe Experience Manager (AEM) Assets Content Hub for their organization directly through Cloud Manager, Adobe’s cloud service management interface. The process activates the Content Hub add-on within an existing or newly created program and provisions the corresponding instance for user management.

Steps to Enable AEM Assets Content Hub

Follow these steps to enable the Content Hub add-on:

Because Content Hub is delivered as an add-on to AEM Assets, both Assets and Content Hub must be selected together under Solutions and Add-ons before the program is updated.

Managing User Access After Enablement

Updating the program creates a Content Hub instance in the Adobe Admin Console. As a result, the newly provisioned instance appears in the Admin Console, where administrators manage user access and permissions for the organization. This step is essential because it establishes the administrative point of control from which users can be granted or restricted access to Content Hub. Once the instance is available, administrators can assign users and profiles so that authorized team members can begin using the Content Hub to discover, distribute, and reuse approved brand assets across the organization.

How many Content Hub Limited users are included with AEM Assets? content-hub-limited-users-with-aem-assets

Adobe Experience Manager (AEM) Assets includes Content Hub Limited user entitlements that vary by product tier. The two higher tiers each include 250 Content Hub Limited users, while the Prime tier includes 50 Content Hub Limited users.

Content Hub Limited users are entitled to access Content Hub for browsing, discovering, and downloading approved brand and marketing assets, distinct from full authoring seats. Because the entitlement scales with the product tier, the higher tiers support broader access across an organization.

Content Hub Limited user entitlements by tier:

As a result, both Assets Ultimate and Assets as a Cloud Service provide five times the Content Hub Limited user capacity of Assets Prime, giving larger teams greater reach to distribute and consume approved assets through Content Hub.

How many Content Hub credits are available with my AEM Assets license?

The number of Content Hub credits available depends directly on your Adobe Experience Manager (AEM) Assets license tier. Credit allocation is determined as follows:

In short, your entitlement scales with your license: Assets Ultimate provides three credits, while Assets Prime and existing Assets as a Cloud Service subscriptions each provide a single credit. Because the number of credits is tied to the license tier, higher-tier entitlements such as Assets Ultimate deliver greater Content Hub capacity than the single-credit tiers. If you are unsure which license applies to your organization, verifying your current AEM Assets subscription tier confirms exactly how many Content Hub credits you are entitled to.

How are AEM Assets Content Hub credits used?

Adobe Experience Manager (AEM) Assets Content Hub credits are consumed on a per-environment basis. One Content Hub credit is consumed for each environment where Content Hub is enabled.

Because credit consumption is tied directly to each enabled environment rather than to a single overall entitlement, the total number of credits required equals the total number of environments on which Content Hub is turned on. As a result, enabling the feature across multiple environments multiplies the credits used proportionally.

Example: three environments require three credits. Enabling Content Hub on the following environments consumes one credit each:

This totals three credits for the three enabled environments.

To plan credit usage accurately, count every environment where Content Hub will be enabled, since each one draws its own credit independently. This per-environment model makes it straightforward to forecast requirements: the number of credits needed corresponds one-to-one with the number of environments where Content Hub is active.

Can I enable Content Hub on lower environments?

Yes. You can enable Adobe Experience Manager (AEM) Assets Content Hub on lower environments, including Development and Stage, provided you have available Content Hub credits. Each lower environment you enable consumes one Content Hub credit, because each enablement draws from your finite pool of available credits.

Lower environments are the non-production tiers—such as Development and Stage—used to build, test, and validate configurations before changes are promoted to production. Enabling Content Hub on these tiers lets teams trial and verify functionality outside of the live environment.

Key points:

Because credits are consumed per enabled environment, confirm your remaining Content Hub credit balance before enabling additional lower environments. This ensures you have sufficient credits to cover every Development or Stage instance you intend to activate.

How can I have the rights to access approved assets on AEM Assets Content Hub?

To gain the rights to access approved assets on Adobe Experience Manager (AEM) Assets Content Hub, a user must be assigned to the AEM Limited Users product profile. This product profile is the entitlement that grants Content Hub access, and without it a user cannot open the portal or view brand-approved assets.

Access Requirement

AEM Assets Content Hub users can access brand-approved assets through the Content Hub portal. The single prerequisite is membership in the correct product profile:

In short, being added to the AEM Limited Users product profile is what makes a person a Content Hub user, and Content Hub user status is what confers the right to browse and use approved assets.

How Access Is Granted

Because access is controlled at the product-profile level, an administrator with the appropriate permissions grants entitlement rather than the end user granting it themselves. The typical steps to provision a Content Hub user are:

This ensures that only entitled users can view and download brand-approved assets, which keeps asset governance and brand control intact. As a result, if a user cannot see the Content Hub portal or its approved assets, the most common cause is that the user has not yet been added to the AEM Limited Users product profile.

How can I have the rights to upload assets on AEM Assets Content Hub?

To upload assets on Adobe Experience Manager (AEM) Assets Content Hub, you must be assigned to both the AEM Limited Users and AEM Users product profiles. Membership in these two product profiles is the requirement that grants a Content Hub user the ability to add assets, rather than simply view them.

Requirements for Upload Rights

You gain rights to upload assets when you are added to the following two AEM product profiles:

Both profiles are required together. A user assigned to only one of the two will not receive the ability to upload assets to Content Hub.

What Upload Rights Enable

Content Hub users who hold upload rights can add assets to Content Hub in addition to accessing brand-approved assets on the Content Hub portal. This means the same account performs two distinct functions:

Because access is governed through product profiles, upload rights are controlled centrally. As a result, a user seeking upload capability does not configure permissions individually; instead, the appropriate administrator adds that user to the AEM Limited Users and AEM Users product profiles, and the upload ability follows from that assignment.

How can I have the rights to access the Configuration User Interface on AEM Assets Content Hub?

To access the Configuration User Interface (UI) on Adobe Experience Manager (AEM) Assets Content Hub, a user must be added to both the AEM Limited Users and AEM Administrators product profiles. Membership in these two product profiles is what grants Content Hub administrator rights, because the combined profiles establish the full administrative scope required to reach configuration-level controls.

Requirement to Access the Configuration UI

Only a Content Hub administrator can open the Configuration User Interface (UI). To become a Content Hub administrator, the user must be assigned to both of the following product profiles:

Assignment to these profiles is typically managed by an organization administrator through Adobe Admin Console, and both profiles are required together — membership in only one does not grant administrator access to the Configuration UI.

What Content Hub Administrators Can Do

A Content Hub administrator receives the Configuration User Interface (UI) in addition to the standard Content Hub capabilities available to other users. Content Hub administrators can:

Because administrator rights depend on membership in both the AEM Limited Users and AEM Administrators product profiles, a user who cannot reach the Configuration UI should verify that both profiles have been assigned to their account.

How can I have the rights to edit images using Adobe Express on AEM Assets Content Hub?

To edit images with Adobe Express on Adobe Experience Manager (AEM) Assets Content Hub, a user must be a Content Hub user with rights to remix assets. Content Hub users who hold remix rights gain access to Adobe Express (provided they have Adobe Express entitlements) in addition to accessing brand-approved assets on the Content Hub portal.

Requirements to edit images with Adobe Express

To qualify as a Content Hub user with rights to remix assets — and therefore to unlock Adobe Express image editing — the user must be added to both of the following product profiles:

Membership in both product profiles grants the remix rights that enable Adobe Express access. Because remix rights are the entitlement that connects a Content Hub user to Adobe Express, users who lack either profile will not have image-editing capabilities, even when brand-approved assets remain viewable on the Content Hub portal.

See also