Campaign monitoring overview monitor-campaign

Adobe Campaign gives you visibility at every level — from whether an individual message was delivered, to why a workflow failed, to how much database capacity your instance has left. This page maps all monitoring capabilities so you know where to look when something needs attention.

NOTE
As a Campaign administrator, you can also use Campaign Control Panel to monitor your instances, manage performance, and configure settings with self-service capabilities.
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Not sure where to start?

Monitor your deliveries monitor-deliveries

Monitoring your deliveries after they have been sent is a key step to ensure your marketing campaigns are efficient and reach out to your customers. After sending a delivery, you can monitor its status and track key metrics in the delivery dashboard. The dashboard provides access to delivery logs, exclusion logs, tracking logs, and other monitoring capabilities to help you analyze your delivery performance across all channels.

NOTE
New to Campaign? The delivery dashboard is your main day-to-day screen. Open any sent delivery, click the Logs tab, and you will see which recipients received the message, which were excluded and why, and who clicked or opened.

Email deliveries - Monitor email delivery status, track key metrics, and access detailed logs. Learn more about monitoring deliveries in Campaign UI, delivery statuses and email delivery monitoring.

SMS deliveries - Track SMS delivery status and monitor key metrics in the SMS delivery dashboard. Learn more about SMS monitoring.

Push notifications - Monitor push notification deliveries to ensure they reach your mobile app users effectively. Learn more about push notification monitoring.

Transactional messages - For messages triggered by events, monitor event processing status, message execution and delivery status. Learn more about transactional message monitoring.

Delivery failures - Understanding why a delivery failed is critical to maintain a clean database and ensure good deliverability rates. Delivery failures are classified into three types — understanding the difference helps you decide what action to take:

Failure type
What it means
What Campaign does
Hard bounce
The address is permanently invalid (does not exist, domain unknown)
Contact is automatically quarantined — it will not be targeted in future deliveries
Soft bounce
A temporary issue (full mailbox, server temporarily unavailable)
Campaign retries automatically for a configured period
Ignored
The address was already quarantined or on a blocklist before sending
No attempt is made; counted separately from bounces

Learn more about delivery failures and quarantines.

Monitor deliverability monitor-deliverability

NOTE
A message counted as “delivered” means it was accepted by the receiving server — it does not guarantee inbox placement. Deliverability monitoring tells you whether your sending domain authentication, IP reputation, and email content are meeting inbox provider standards.

Deliverability monitoring helps you ensure that your messages reach your recipients’ inboxes and avoid spam filters. Adobe Campaign provides several built-in tools to monitor and improve deliverability, including delivery reports, inbox rendering, SpamAssassin testing, and broadcast statistics. Following deliverability best practices such as maintaining a clean email list, monitoring sender reputation, and authenticating sending domains is critical to maintain good deliverability rates.

Learn more about deliverability monitoring tools and deliverability best practices.

Monitor workflows monitor-workflows

Workflows are essential to automate your marketing campaigns and data processing. Monitoring workflow execution helps you:

  • Ensure workflows complete successfully
  • Identify and troubleshoot errors
  • Optimize workflow performance
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If a workflow shows a Failed status, open it, right-click the red activity, and select Display logs. The error message identifies exactly what went wrong and on which record.

Workflow monitoring capabilities workflow-monitoring

Monitor the following workflow elements:

Workflow execution status - Track whether workflows are running, paused, failed, or completed. Learn more about workflow execution

Activity execution logs - Access detailed logs for each workflow activity to troubleshoot issues and optimize performance.

Workflow HeatMap - A visual overview of all workflows running simultaneously across your instance. Use it to identify peak load periods, spot workflows consuming disproportionate resources, and plan scheduling to avoid execution conflicts. Available to Campaign administrators only. Learn more about workflow heatmap

Workflow history - Track all workflow executions and modifications over time to understand workflow behavior and performance.

Monitor your instance monitor-instance

Instance monitoring helps you ensure the health and performance of your Adobe Campaign environment. For Campaign v8 Managed Cloud Services, Adobe also monitors and manages the infrastructure on your behalf. Learn more about Adobe-managed monitoring.

Audit trail audit-trail

The Audit trail self-service interface allows you to monitor changes made within your Adobe Campaign instance. Audit trail captures, in real-time, a comprehensive list of actions and events occurring within your instance.

Use Audit trail to:

  • Track component changes: Monitor what happened to your workflows, schemas, options, and other components
  • Identify who made changes: See who last updated a specific element and when
  • Understand user actions: Review what users did in the instance for troubleshooting or auditing
  • Maintain compliance: Track all configuration changes for compliance and security purposes

The Audit trail is accessible through the Campaign client console and provides detailed information about actions performed by users.

Learn more about Audit trail

Performance monitoring performance-monitoring

Campaign v8 provides several monitoring capabilities to track your instance performance and ensure optimal operation:

Database monitoring - Monitor database usage and capacity through Control Panel to ensure optimal performance and storage management. Learn more about database monitoring

Active profiles monitoring - Track active profile usage against your contractual limits to maintain compliance and optimize resource allocation. Learn more about active profiles

Workflow monitoring - Monitor workflow execution status to identify long-running workflows and ensure all technical workflows are running correctly. Learn more about technical workflows

Delivery throughput and latency - Track delivery throughput (messages sent per hour) and latency for transactional communications through Control Panel. Learn more about throughput monitoring

NOTE
For Campaign v8 Managed Cloud Services, server infrastructure (CPU, memory, disk) is monitored and managed by Adobe. Learn more about Adobe-managed monitoring.

Adobe-managed monitoring adobe-cloud-monitoring

Adobe Campaign Cloud Services provides mission-critical support for demanding customer experience delivery needs through flexible cloud infrastructure. This lets organizations launch, monitor, and optimize customer experiences without the need to manage or operate Campaign infrastructure themselves.

Adobe monitors your Campaign Cloud Services environments to help manage various issues and minimize disruptions by detecting technical issues and providing continuous feedback about performance and ongoing projects.

How Adobe responds

Adobe monitors all critical network equipment on the Campaign network 24/7 and receives notifications from monitoring systems when fixes or escalations are needed. Upon detecting an issue, the system uses auto-restart and auto-launch mechanisms to attempt remediation. If the system does not self-remedy, Adobe On-Call engineering intervenes to perform troubleshooting based on pre-defined alert runbooks.

NOTE
Some monitoring actions performed by Adobe appear in Campaign logs under the campaign-loginmonitor user.

In addition to Adobe’s internal monitoring, you can access monitoring capabilities directly through the Campaign client console or the Campaign Control Panel. With Control Panel, you can subscribe to real-time alerts about your instances and receive recommended remediation steps for identified incidents (for example, SSL certificates nearing expiry).

Monitoring taxonomy

Adobe monitors your environment across three tiers:

Tier
Group
Potential business impact
Tier 1: Infrastructure
Database space exhaustion
Performance issues including inability to log in, run batch deliveries, or execute queries
Tier 1: Infrastructure
Database availability
Users and services may not be able to use the system
Tier 1: Infrastructure
Database overload (burst balance)
Performance issues including inability to log in, run batch deliveries, or execute queries
Tier 1: Infrastructure
Database sequence & transaction ID exhaustion
Unable to create new workflows, deliveries, or send batch emails
Tier 1: Infrastructure
SFTP storage
Unable to update or retrieve data on SFTP servers
Tier 2: Platform and Web
Login
Users may not be able to log in; scheduled activities and workflows may not execute
Tier 2: Platform and Web
API lock
Users or services may not be able to authenticate or execute operations
Tier 2: Platform and Web
Web
Unable to create new connections to Campaign
Tier 2: Platform and Web
Datacenter network
Performance issues or complete unavailability for users in the datacenter
Tier 3: Software
Delivery tracking
Processing of tracking logs is unavailable
Tier 3: Software
inMail
No feedback about errors and bounces of email deliveries
Tier 3: Software
Message Center status
Unable to send any transactional deliveries
Tier 3: Software
MTA
Unable to send scheduled and ad-hoc email deliveries
Tier 3: Software
Workflow server status
Unable to execute workflows
Tier 3: Software
Web API availability
Unable to process HTTP requests or execute API calls
Tier 3: Software
Inbound interactions
Unable to process inbound interactions
NOTE
Adobe Campaign Cloud Services is built on a multi-cloud strategy and offers deployments on AWS and Azure. Due to vendor differences, monitoring capabilities differ between AWS, Azure, and other data center deployments. The table above applies to Campaign Cloud Services customers hosted on AWS unless stated otherwise. Note also that Adobe Campaign does not currently expose all monitoring data used by On-Call engineering to customers.

Technical workflows technical-workflows

Technical workflows are essential processes that run in the background to maintain your Campaign instance.

Monitor that technical workflows are:

  • Executing on schedule
  • Completing successfully without errors
  • Processing data correctly

Key technical workflows to monitor:

Workflow
Purpose
If it fails
Tracking
Processes tracking data from email deliveries
Click and open metrics stop updating in reports
Cleanup
Removes old data and logs to maintain database performance
Database grows unchecked, degrading query and delivery performance
Deliverability update
Updates deliverability rules and spam filter patterns
Rules become stale; filtering accuracy may degrade
Database cleanup
Purges old delivery and tracking logs
Log accumulation slows queries and reporting over time

Learn more about technical workflows

Campaign Control Panel control-panel

Campaign Control Panel provides administrators with self-service capabilities to monitor and manage Campaign instances.

Monitoring Type
Capabilities
Performance
Track active profile usage, monitor database usage and capacity, view workflow execution status, monitor delivery throughput and latency
Infrastructure
Monitor SFTP storage capacity, track subdomain configuration, monitor SSL certificate expiration, manage IP allow listing
Instance
View build version and installed packages, monitor system configuration, manage authorized external domains

Learn more about Control Panel and Control Panel performance monitoring

NOTE
For Campaign v8 Managed Cloud Services, Adobe monitors and manages the server infrastructure, operating system, and application layer. Learn more about Adobe-managed monitoring. You can use the monitoring capabilities described in this page and Control Panel to monitor your instance performance, workflows, and deliveries.

Tracking and reporting tracking-reporting

Message tracking message-tracking

Track recipient behavior and measure the effectiveness of your campaigns:

  • Opens: Track when recipients open your emails
  • Clicks: Monitor which links recipients click
  • Unsubscribes: Track opt-out requests
  • Mirror page views: See how many recipients view your email in a browser

Learn more about message tracking

Delivery reports delivery-reports

Adobe Campaign provides a comprehensive set of reports to analyze your delivery performance:

  • Delivery summary: Overview of sends, deliveries, and failures
  • Tracking indicators: Opens, clicks, and click-through rates
  • URLs and click streams: Most popular links in your deliveries
  • Hot clicks: Visual representation of where recipients clicked in your email

Learn more about delivery reports

Global reports global-reports

Access global reports to analyze performance across all campaigns and deliveries:

  • Delivery throughput: Messages sent over time
  • Non-deliverables and bounces: Analysis of failed deliveries
  • User activities: Opens, clicks, and unsubscribes across all campaigns

Learn more about global reports

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