Get started for marketers

This guide gives an overview of the key functionality of Campaign v8. It is for marketers migrating from Campaign Standard to Campaign v8.

You can access Adobe Campaign v8 via the client console or the Web User Interface. The web interface lets you create, manage and execute key marketing actions.

Access and Explore the Campaign Web User Interface

Find help and guidance

Adobe Campaign Web User Interface Documentation

Create and manage profiles and audiences

Manage audiences

The general concept of creating and managing audiences in Campaign v8 is the same as in Adobe Campaign Standard.

Profiles

Learn how to access, manage, and explore profiles using the Campaign Web User Interface.

See Get started with Profiles for more information.

Audiences

Learn how to build and manage audiences, how to select audiences for a delivery, and define control groups.

See Get started with Audiences for more information.

Test profiles

Create and manage test profiles

Manage subscriptions

Use Adobe Campaign Web to manage and create your services such as newsletters, and to check the subscriptions or unsubscriptions to these services. Learn more:

Create and manage Cross-channel Campaigns and workflows

Get strated with Campaigns

See the product documentation to with campaigns

Create a workflow

Create and manage deliveries

Email delivery

Learn how to create an email delivery from scratch, define the audience, design the content, simulate preview, and send a proof.

1. Design and define content

Understand how to navigate the Email Designer. Learn how to structure and design an email from scratch, how to personalize, and test your email.

Learn how to create an email by uploading HTML, how to make it compatible with the Email Designer and how to convert it to a template.

2. Preview and test

Learn how to preview email message content and personalization, send test deliveries (proofs) and check the email rendering in popular desktop, mobile and web-based clients.

3. Send email and check logs

SMS delivery

Create and manage push notifications

Adobe Campaign v8 supports both Android™ and iOS Push Channel. To transition existing workflows and deliveries that are using the Push Channel, please connect with your Adobe Campaign Transition Manager.

Direct mail

Delivery best practices

Create and manage landing pages

Content management

Send deliveries

Reporting

Adobe Campaign offers three different types of standard reports:

Integrations

Adobe Experience Manager

Other

The following integrations are available from the Adobe Campaign client console, and not yet available in the Campaign Web User Interface. Use the provided links to browse the Campaign v8 (client console) documentation and learn more about these integrations: