Workflow for Using the DSP Integration with Adobe Real-Time CDP

  1. Allow DSP to translate customer data segments into LiveRamp RampIDs that are recognizable in a biddable environment.

  2. Create an audience source to import audiences to your DSP account or an advertiser account.

  3. In Experience Platform, configure an Advertising DSP destination connection using the Source Key that was generated in the DSP source settings.

    For instructions for activating the DSP destination connection, selecting segments, and accessing control permissions, see “Adobe Advertising Cloud DSP connection.”

For additional support, contact your Adobe Account Team or