Offers

Last update: January 8, 2025

Topics:
Experiences and Offers

Discover how to efficiently manage code and image offers using the Offers library in Adobe Target.

To display the Offers library, click the Offers tab at the top of the Target UI.

Offers page

The Offers library contains offers that have been set up via Target Standard/Premium, Target Classic, Adobe Experience Manager (AEM), Adobe Mobile Services (AMS), and APIs. Offers created in Target Classic or other solutions are editable in Target Standard/Premium.

The Offers library provides an overview of all code and image offers and lets you perform various actions:

Element	Description
Left-navigation rail	Switch between displaying Code Offers or Image Offers.
Show Folders / Hide Folders	Click the Show Folders or Hide Folders icon to toggle between displaying your offers folder structure or not displaying your folder structure. For more information, see Create offer folders.
Show filters icon	Click the Show filters icon to filter offers by Type, Source, and AEM Type. For more information, see Apply filters to the Offers list below.
Search fields	Use the Search in fields to quickly find an offer or to reduce the number of offers displayed in the Offers library. You can search by Offer Name, AEM Paths, or AEM Tags. Search options are session-persistent.
Create Folder	Click Create Folder to create folders in the Offer library to hold code offers, image offers, as well as other folders to create a sub-folder structure. For more information, see Create offer folders.
Create Offer	Click Create Offer to create an offer. For more information about creating the various offer types, see: HTML Offer JSON Offer Redirect Offer Remote Offer
Bulk operations checkboxes	Click the Bulk Operations checkboxes to perform bulk operations on all offers or on selected offers. For a list of actions that are available (depending on your permissions and the offer status), see Perform quick actions below.
Name	The name of each offer. Click the Quick Info icon ( ) next to each offer name to view more information about that offer in a pop-up card, including the offer ID, type, date the offer was last modified and by whom, and more. Click the More Actions icon ( ) next to each offer name to open a menu that lets you perform quick actions on an activity. The following actions are available (depending on your permissions and the offer status): Edit, Copy, Delete, and Move. For more information about each action, see Perform quick actions below. Click the table header to sort the list alphabetically in ascending or descending order by name.
Type	The offer type: HTML Offers, Redirect Offers, Remote Offers, and JSON Offers.
Source	Shows where the offer was created: Adobe Target, Adobe Target Classic, and Adobe Experience Manager.
Last updated	Displays the date and time that the offer was last modified and by whom. Click the table header to sort the list in ascending or descending order by date.

Apply filters to the Offers library

Click the Show filters icon ( ) to filter offers by Type, Source, and AEM Type.

The Show filters icon lets you filter offers by the following categories:

Type: HTML Offer, Redirect Offer, Remote Offer, and JSON Offer.
Source: Adobe Target, Adobe Target Classic, and Adobe Experience Manager.
AEM Type: Content Fragments and Experience Fragments. For more information about the different fragment types, see AEM Experience Fragments and Content Fragments overview.

Filters are session-persistent.

Perform quick actions

You can perform the following quick actions by clicking the appropriate icon:

Quick Info

Click the Quick Info icon ( ) next to each offer name to view more information about that offer in a pop-up card, including the offer ID, type, date the offer was last modified and by whom, and more. The available options depend on the offer type: HTML Offer, JSON Offer, Redirect Offer, Remote Offer.

More Actions

The actions available for Code Offers and for Image Offers differ slightly. The following sections contain more information:

Code Offer options

Click the More actions icon ( ) next to each offer name to open a menu that lets you perform quick actions on an activity.

The following actions are available (depending on your permissions and the offer status):

Edit
Copy
Delete
Move (For example, to move one or more items into a folder, click Move next to the desired item, click the desired folder, then click Move.)

Depending on your permissions, you might not see icons for all options. For example, a user with Observer permissions does not have the rights to use the Copy option.

For detailed information about the tasks you can perform on offers and folders, see Work with content in the Asset library.

Image Offer options

Perform additional tasks by hovering over the desired image offer or folder on the Image Offers tab, then by clicking the desired icon.

Options include:

Select
Download
View Properties
More Actions
Edit
Annotate
Copy

For detailed information about the tasks you can perform on offers and folders, see Work with content in the Asset library.

NOTE

Image offers are not part of the Enterprise User Permissions model.

Viewing offer definitions

To view offer definition details on a pop-up card in the Offers library without opening the offer, click the ( ).

The following information is available:

Name
Offer ID
Type
Last Modified

Click the View Full Details link to view the offer’s attributes and activities that reference a code offer in each offer’s definition pop-up card. This functionality does not apply to image offers. This way you can avoid impact to other activities while editing offers. Information includes details for Live Activities and Inactive Activities.

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