Offers

Use the Offers library in Adobe Target to manage your code offer and image offer content.

  1. Click Offers to open the library.

    The library contains the offers that have been set up via Target Standard/Premium, Target Classic, Adobe Experience Manager (AEM), Adobe Mobile Services (AMS), and APIs. Offers created in Target Classic or other solutions are editable in Target Standard/Premium.

    The Offers page has two tabs along the right side: Code Offers and Image Offers that let you view offers by type.

    Offers page showing the Code Offers and Image Offers tabs

  2. (Optional) Click the Type drop-down list to filter offers by type (HTML Offer, Experience Fragments, Redirect Offer, Remote Offer, JSON Offers, and Folders).

  3. (Optional) Click the Source drop-down list to filter offers by source (Adobe Target, Adobe Target Classic, and Adobe Experience Manager).

  4. (Optional) Perform additional tasks by hovering over the desired offer or folder on the Code Offers tab, then by clicking the desired icon.

    Code Offers options

    Options include:

    • View (For more information, see Viewing offer definitions below.)
    • Edit
    • Copy
    • Move (For example, to move one or more items into a folder, click the Move icon for the desired item, click the desired folder, then click Drop.)
    • Delete

    Depending on your permissions, you might not see icons for all options. For example, a user with Observer permissions does not have the rights to use the Copy option.

    For detailed information about the tasks you can perform on offers and folders, see Work with content in the Asset library.

  5. (Optional) Perform additional tasks by hovering over the desired image offer or folder on the Image Offers tab, then by clicking the desired icon.

    Image Offers options

    Options include:

    • Select
    • Download
    • View Properties
    • Edit
    • Annotate
    • Copy

    For detailed information about the tasks you can perform on offers and folders, see Work with content in the Asset library.

Viewing offer definitions

You can view offer definition details on a pop-up card in the Offers library without opening the offer.

For example, the following offer definition card for an HTML offer is accessed by hovering over an offer on the Content list, then clicking the information icon:

The following information is available:

  • Name
  • Source
  • Type
  • Offer ID
  • Offer path
  • Last Modified

Click the Offer Usage tab to view the activities that reference a code offer in each offer’s definition pop-up card. This functionality does not apply to image offers. This way you can avoid impact to other activities while editing offers. Information includes Live Activities and Inactive Activities.

The following offer definition card for a Redirect offer:

The following information is available:

  • Name
  • Source
  • Type
  • Offer ID
  • Offer Path
  • Last Modified
  • Redirect URL
  • Include all URL parameters (On or Off)
  • Pass mbox session ID (On or Off)

The following offer definition card for a Remote offer:

The following information is available:

  • Name
  • Source
  • Type
  • Offer ID
  • Offer Path
  • Last Modified
  • Redirect URL Type
  • Absolute or Relative URL

Training video: The Content Repository Overview badge

This video includes information about managing offers.

  • Connection between the Experience Cloud Asset Library and the Target Content Library
  • Custom HTML Offers
  • Custom HTML Offer in the Visual Experience Composer

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