Audience filters (or audiences) are groups of visitors who share a specific characteristic or set of characteristics.
Use audience filters to specify the audiences used for reporting. You can select an audience and compare its performance to the overall traffic. You might want to understand whether your winners were different for the various traffic sources, when compared to general traffic. This helps you discover audiences that should be potentially targeted to different content. One winner does not fit all traffic in many cases.
For example, visitors who arrive at your page from a certain search engine might be one audience. Other audiences might be based on gender, age, location, registration status, purchase history, or just about any other detail you can collect about your visitors. Use audience filters to divide visitor traffic and compare experience performance for each traffic segment.
When planning to use audience filters for an activity, consider the following guidelines:
The following sections provide more information about setting up and reporting on audiences:
|Create the appropriate activity or test.||Activities and Tests|
|Create audiences, if necessary.||Create an Audience|
|Combine multiple audiences, if necessary.||Combine Multiple Audiences|
|Apply audiences on the activity’s Goals & Settings page.||A/B Test: Goals and Settings
Automated Personalization: Automated Personalization
Experience Targeting: Goals and Settings
Multivariate Test: Goals and Settings
Recommendations: Recommendations activity settings
Activity Settings: Activity Settings
|View reports with information about your audience filters.||Report settings|