Release notes

This page lists all the new features and improvements for Offer Decisioning.

You can also consult the latest documentation updates here.

July 2021 Release

Overview tab

The new Overview tab guides you through the main steps to get started with creating offer decisions. Once onboarded, the same tab allows quick access to your most recent offers, collections and decisions.

For more information, refer to the detailed documentation.

Updated offer and decision lists

New actions are now possible from the offer and decision lists. You can:

  • Edit, duplicate, delete or archive an offer or a decision.
  • Approve an offer or undo approve.
  • Activate or deactivate, as well as complete a decision.
  • Delete or change the status of multiple offers or decisions at the same time.

For more information, refer to the detailed documentations on creating offers and creating decisions.

June 2021 Release

AI ranking

AI ranking allows you to create different ranking strategies (based on your business goals) that will be used by a trained model system to rank the eligible offers to display for a given profile.

The use of AI ranking in Offer Decisioning is currently available in early access to select users only.

For more information, refer to the detailed documentation.

Asset publication

When configuring an offer's representations, if you add content from the Adobe Experience Cloud Assets library, the asset is now published in the offer creation flow. This prevents broken images when the offer is added to an email.

For more information, refer to the detailed documentation.

Decision scope renaming

When creating a new decision (previously known as offer activity), the first steps consisting in adding placements to build the offer decision have been renamed as "decision scopes".

For more information, refer to the detailed documentation.

May 2021 Release

Placement selection in a decision

The same placement can now be selected multiple times in a decision (previously known as offer activity).

For more information, refer to the detailed documentation.

April 2021 Release

New navigation in Offer Decisioning

The navigation in Offer Decisioning functionalities has been reorganized into two new menus: Offers and Components. Additionally, "Offer activities" have been renamed to "Decisions". You can now access them in the Offers menu > Decisions tab.

March 2021 Release

Use a decision rule or a segment as a constraint in a decision

When creating a decision, you can now use a decision rule or a segment as a constraint to restrict the selection of the offers contained in a placement.

For more information, refer to the detailed documentation.

Directly use a segment to determine an offer's eligibility

You can now limit the selection of an offer to the members of one or several Adobe Experience Platform segments.

For more information, refer to the detailed documentation.

Other improvements

Fixed an issue that could display the wrong eligibility rule applied to an offer when browsing an offer’s details from the list.

Fixed an issue which prevented from specifying a Public location or Destination link in an offer representation if the URL exceeded 255 characters.

February 2021 Release

Determining offers' selection using ranking formulas

You can now create ranking formulas and assign them to decisions. These are formulas that determine which offer should be selected first for a given placement in a decision, rather than taking into account the offers' priority scores.

For more information, refer to the detailed documentation.

Export your offer catalog to Adobe Experience Platform

Offer Decisioning now allows you to automatically export your offer catalog to Adobe Experience Platform as datasets. Each time an update is made to the offer catalog, a new export job is automatically executed to update the datasets.

For more information, refer to the detailed documentation.

January 2021 Release

Detailed information about an offer or a decision is now accessible by clicking its name in the list. Read more

You can now vizualise all the changes that have been made to an offer or a decision using the Change log tab. Read more

The offers and decisions lists now allow you to perform bulk actions on multiple elements. Read more

You can now browse and filter available placements when configuring personalized and fallback offers representations. Read more

You can now use the Language drop-down list to select the language for an offer or decision’s representation. Read more

You can now duplicate offers and decisions to create copies with the “Draft” status. Read more

Fixed an issue which prevented filters from working when selecting the channel and content type for a representation.

The message in the representation configuration screen has been made clearer to specify that content can only be drag and dropped from the left pane. Read more

Fixed an issue which prevented from approving offers saved as drafts.

A new parameter in the APIs now allows you to return the top N offers for a given decision scope. Read more

A new parameter in the APIs now allows you to return the etag in the decision response, allowing you to keep track of version changes. Read more

A new parameter in the APIs now allows you to return the ranking score for an offer. Read more

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