The following features are included in the Fall '15 release. Please check your Marketo Edition for feature availability.
Subscribe to Smart List allows marketers to export a smart list and email it to the stakeholders that are not using Marketo, for example, Sales or Telemarketing teams.
Export can be scheduled daily, weekly or monthly, can have end delivery date and can be customized to share limited number of columns.
Multiple subscriptions can be created on a smart list. There is limitation of 100 subscriptions with 100K leads per subscription, across workspaces, per Marketo instance.
Easily create custom objects from the admin UI. We currently support the ability to create a 1:N custom object in Marketo and connect it to a lead or company.
Marketo Custom Objects are not available for Spark.
Marketo Insights for Google Chrome
We’re excited to announce the release of an update to our Google Mail Sales Insight extension! View it in the Chrome Store.
This update includes many new features and functionality:
Easily personalize push notifications with tokens.
You can also preview or send out a sample push notification before you deploy it to customers.
Stats on Emails sent through Smart Campaigns are now available in Moments. Other features in this upgrade include:
Content Analytics and Recommendations
RTP Content Analytics shows you the performance of your web content assets from regular web visits and also visits generated from RTP’s content recommendation engine.
RTP’s Assets page is now split into Content Analytics and Content Recommendations.
Content Analytics: Shows the views and direct leads of all discovered and defined web content, helping you analyze your best performing content
Content Recommendations: Shows impressions and clicks from RTP’s recommended content and associated lead attribution. You can also edit and enable content recommendations from this page for the bar and rich media recommendations.
All direct lead data in these two pages has been retrospectively updated since the start of the year (Jan 1, 2015).
Cloning an RTP campaign makes it quicker and more efficient to create more personalized web campaigns. Use the clone feature in RTP’s campaign page to copy the campaign settings and change the content for split testing optimization, or clone a campaign with the same content and target it towards a different segment. Create campaigns in seconds!
We are making several improvements to the rich text editor. After we released the updated editor in July, we received great feedback and were able to work these changes into this upgrade. There’s much more to come over the next several months. Here’s a list of what’s new in Q4:
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Do not pad empty table cells with
Maximize/minimize button added to the HTML source editor
Pre-existing table properties are now identified and displayed in the Table Properties dialog
Both rows of buttons are now shown by default.
The editor will now accept any element (even deprecated or non-standard elements):
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Microsoft Dynamics - Validate Sync
This new admin tool runs a series of checks to see if your sync configurations have been set up correctly.
Easily add new fields to custom objects synced from Salesforce and Dynamics. You now can add new fields to your custom object sync without disabling and enabling your entire custom object.
We now officially support the Microsoft Internet Explorer 11 browser and are removing support for the Microsoft Internet Explorer 9 browser.
The latest MSI package on app exchange works with both Lightning and Legacy versions of the Salesforce UI.
This new plug-in runs various actions in an asynchronous mode to help increase performance.
In the Design Studio Landing page grid, you can now search by page URL to find your landing pages. This is also exportable.