Create and publish landing pages

Access landing pages

To access the landing page list, select Journey Management > Landing pages from the left menu.

The Landing Pages list displays all the created items. You can filter them based on their status or modification date.

From this list, you can access the landing page Live report or landing page Global report for published items.

You can also delete, duplicate, and unpublish a landing page.

CAUTION

If you unpublish a landing page which is referenced in a message, the link to the landing page will be broken and an error page will be displayed.

Click the three dots next to a landing page to select the desired action.

NOTE

You cannot delete a published landing page. To delete it, you must first unpublish it.

Create a landing page

The steps to create a landing page are as follows.

  1. From the landing page list, click Create landing page.

  2. Add a title. You can add a description if needed.

  3. To assign custom or core data usage labels to the landing page, select Manage access. Learn more on Object Level Access Control (OLAC)

  4. Select a preset. Learn how to create landing page presets in this section.

  5. Click Create.

  6. The primary page and its properties display. Learn how to configure the primary page settings here.

  7. Click the + icon to add a subpage. Learn how to configure the subpage settings here.

Once you configured and designed the primary page, and the subpages if any, you can test and publish your landing page.

Configure the primary page

The primary page is the page that is immediately displayed to the users after they click the link to your landing page, such as from an email or a website.

To define the primary page settings, follow the steps below.

  1. You can change the page name, which is Primary page by default.

  2. Edit the content of your page using the content designer. Learn how to define landing page content here.

  3. Define your landing page URL. The first part of the URL requires you previously set up a landing page subdomain as part of the preset you selected. Learn more

    CAUTION

    The landing page URL must be unique.

    NOTE

    You cannot access your landing page by simply copy-pasting this URL into a web browser, even if published. Instead you can test it using the preview function such as described in this section.

  4. If you want the landing page to preload the form data that is already available, select the Pre-fill form fields with profile information.

    When this option is enabled, if a profile has already opted in/out or was already added to a subscription list, their choices will be reflected upon displaying the landing page.

    For example, if a profile has opted in to receive communications about future events, the corresponding checkbox will be already selected the next time the landing page is displayed to that profile.

  5. You can define an expiry date for your page. In that case, you must select an action upon page expiry:

    • Redirect URL: Enter the URL of the page the users will be redirected to when the page expires.
    • Custom page: Configure a subpage and select it from the drop-down list that displays.
    • Browser error: Type the error text that will be displayed instead of the page.

  6. In the Additional data section, define one or more keys and their corresponding parameter values. You will be able to leverage these keys in the content of your primary page and subpages using the Expression editor. Learn more in this section.

  7. If you selected one or more subscription lists when designing the primary page, they display in the Subscription list section.

  8. From the landing page, you can directly create a journey that will send a confirmation message to users when they submit the form. Learn how to build such a journey at the end of this use case.

    Click Create journey to be redirected to the Journey Management > Journeys list.

Configure subpages

You can add up to 2 subpages. For example, you can create a ‘thank you’ page that will display once the users submit the form, and you can define an error page that will be called if a problem occurs with the landing page.

To define the subpage settings, follow the steps below.

  1. You can change the page name, which is Subpage 1 by default.

  2. Edit the content of your page using the content designer. Learn how to define landing page content here.

    NOTE

    You can insert a link to the primary page from any subpage of the same landing page. For example, to redirect users who made a mistake and want to subscribe again, you can add a link from the confirmation subpage to the subscription primary page. Learn how to insert links in this section.

  3. Define your landing page URL. The first part of the URL requires you previously set up a landing page subdomain. Learn more

    CAUTION

    The landing page URL must be unique.

Test the landing page

Once your landing page settings and content have been defined, you can use test profiles to preview it. If you inserted personalized content, you will be able to check how this content is displayed in the landing page, leveraging test profile data.

CAUTION

You must have test profiles available to be able to preview your messages and send proofs. Learn how to create test profiles.

  1. From the landing page interface, click the Preview & test button to access the test profile selection.

    NOTE

    The Preview button is also accessible from the content designer.

  2. From the Preview & test screen, select one or more test profiles.

    The steps to select test profiles are the same as when testing a message. They are detailed in this section.

  3. Select the Preview tab and click Open preview to test your landing page.

  4. The preview of your landing page opens in a new tab. Personalized elements are replaced by the selected test profile data.

  5. Select other test profiles to preview the rendering for each variant of your landing page.

Check alerts

While you are creating your landing page, alerts warn you when you must take important actions before publishing.

Alerts are displayed on top right of the screen, as shown below:

NOTE

If you do not see this button, no alert has been detected.

Two types of alerts can happen:

  • Warnings refer to recommendations and best practices.

  • Errors prevent you from publishing the landing page as long as they are not resolved. For example, you will get a warning if the primary page URL is missing.

CAUTION

You must resolve all error alerts before publication.

Publish the landing page

Once your landing page is ready, you can publish it to make it available for use in a message.

CAUTION

Before publishing, check and resolve alerts. Learn more

Once your landing page is published, it is added to the landing page list with the Published status.

It is now live and ready to be used in a Journey Optimizer message that will be sent through a journey.

NOTE

You can monitor your landing page impacts through specific reports. Learn more

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