Destinations
Destinations are pre-built integrations with destination platforms that allow for the seamless activation of data from Adobe Experience Platform. You can use destinations to activate your known and unknown data for cross-channel marketing campaigns, email campaigns, targeted advertising, and many other use cases.
New or updated destinations
Destination | Description |
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Demandbase People connection | Use the Demandbase People connection to activate profiles for your Demandbase campaigns for audience targeting, personalization, and suppression. |
Bombora account connection | Use the Bombora connection to activate profiles for your Bombora campaigns for audience targeting, personalization, and suppression, based on account audiences. |
Airship Attributes upgrade |
Starting March 25, 2025, you can see two Airship Attributes cards side-by-side in the destinations catalog. This is due to an internal upgrade to the destinations service. The existing Airship Attributes destination connector has been renamed to (Deprecated) Airship Attributes and a new card with the name Airship Attributes is now available to you.
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New or updated functionality
Feature | Description |
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Reporting accuracy enhancements for streaming destinations | Starting with March 2025, Adobe is rolling out an update to increase reporting accuracy for streaming destinations. This enhancement ensures a better alignment between the reporting in Experience Platform and the destination platforms. Before this update, Identities failed included all activation retries. After this update, only the last activation retry is included in the total count. This enhancement applies to all streaming destinations. Following this enhancement, users of streaming destinations may see an expected drop in their Identities failed count. |
Map-type field export support for enterprise and edge destinations |
When exporting data to the Amazon Kinesis, HTTP API, Azure Event Hubs, and Adobe Target destinations, you can now select map-type fields for export in the mapping step of the activation workflow.
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For more information, read the destinations overview.