Adobe Experience Platform release notes
Release date: August 24, 2022
Updates to existing features in Adobe Experience Platform:
Artificial Intelligence/Machine Learning services ai-and-ml-services
AI/ML services empower marketing analysts and practitioners to leverage the power of artificial intelligence and machine learning in customer experience use cases. This allows for marketing analysts to set up models specific to a company’s needs using business-level configurations without the need for data science expertise.
Attribution AI
Attribution AI is used to attribute credits to touchpoints leading to conversion events. This can be used by marketers to help quantify the marketing impact of each individual marketing touchpoint across customer journeys.
Updated features
- Attribution AI now supports defining user roles and access policies to manage permissions for features and objects within a product application.
- Audit log resources are recorded automatically as the activity occurs.
- Through attribute-based access control, administrators can control access to specific objects and/or capabilities based on certain attributes, which can be metadata added to an object, such as labels.Administrators can also define user roles that have access to only specific fields and data that correspond to those fields.
- Attribution AI leverages Platform datasets. To support consumer rights requests a brand may receive, brands should use Platform Privacy Service to submit consumer requests of access and delete to remove their data across the data lake, Identity Service, and Real-Time Customer Profile.
- All datasets used for input/output of models will follow Platform guidelines. Platform Data Encryption applies for data at-rest and in-transit. See the documentation to learn more about data encryption.
Note: Attribution AI will not be available with existing Healthcare Shield customers until further notice.
For more information on Attribution AI, please see the Attribution AI overview.
Customer AI
Customer AI available in Real-Time Customer Data Platform, is used to generate custom propensity scores such as churn and conversion for individual profiles at scale.
Updated features
- Customer AI now supports defining user roles and access policies to manage permissions for features and objects within a product application.
- Audit log resources are recorded automatically as the activity occurs.
- Through attribute-based access control, administrators can control access to specific objects and/or capabilities based on certain attributes. These attributes can be metadata added to an object, such as labels. Administrators can also define user roles that have access to only specific fields and data that correspond to those fields.
- Customer AI leverages Platform datasets. To support consumer rights requests a brand may receive, brands should use Platform Privacy Service to submit consumer requests of access and delete to remove their data across the data lake, Identity Service, and Real-Time Customer Profile.
- All datasets used for input/output of models will follow Platform guidelines. Platform Data Encryption applies for data at-rest and in-transit. See the documentation to learn more about data encryption.
Note: Customer AI will not be available with existing Healthcare Shield customers until further notice.
For more information on Customer AI, please see the Customer AI overview.
Dashboards dashboards
Adobe Experience Platform provides multiple dashboards through which you can view important insights about your organization’s data, as captured during daily snapshots.
Updated features
For more information on Dashboards, please see the Dashboards overview.
Data Prep data-prep
Data Prep allows data engineers to map, transform, and validate data to and from Experience Data Model (XDM).
Updated features
To learn more about Data Prep, see the Data Prep overview.
Destinations destinations
Destinations are pre-built integrations with destination platforms that allow for the seamless activation of data from Adobe Experience Platform. You can use destinations to activate your known and unknown data for cross-channel marketing campaigns, email campaigns, targeted advertising, and many other use cases.
New or updated features
With the beta release of attribute-based personalization, you will see two new cards in the destination catalog:
- Adobe Target V2: This connector is currently in beta and only available to a select number of customers. In addition to the functionality provided by the Adobe Target V1 card, the Target V2 connector adds a mapping step to the activation workflow, which allows you to map profile attributes to Adobe Target, enabling attribute-based same-page and next-page personalization.
- Custom Personalization With Attributes: This connector is currently in beta and only available to a select number of customers. In addition to the functionality provided by the Custom Personalization, the Custom Personalization With Attributes connector adds an optional mapping step to the activation workflow, which allows you to map profile attributes to your custom personalization destination, enabling attribute-based same-page and next-page personalization.
Profile attributes may contain sensitive data. To protect this data, the Custom Personalization With Attributes destination requires you to use the Edge Network Server API for data collection. Furthermore, all the Server API calls must be made in an authenticated context.
New destinations
For more general information on destinations, refer to the destinations overview.
Experience Data Model (XDM) xdm
XDM is an open-source specification that provides common structures and definitions (schemas) for data that is brought into Adobe Experience Platform. By adhering to XDM standards, all customer experience data can be incorporated into a common representation to deliver insights in a faster, more integrated way. You can gain valuable insights from customer actions, define customer audiences through segments, and use customer attributes for personalization purposes.
New XDM components
Updated XDM components
origTimeStamp
and experienceID
.uvIndex
and sunsetTime
. See the following pull request for details.sdkVersion
has been renamed to appVersion
. meta:enum
and description
fields have also been updated.enum
field now also contain a corresponding meta:enum
field to denote display values for each constraint. See the following pull request for details.For more information on XDM in Platform, see the XDM System overview.
Real-Time Customer Profile profile
Adobe Experience Platform enables you to drive coordinated, consistent, and relevant experiences for your customers no matter where or when they interact with your brand. With Real-Time Customer Profile, you can see a holistic view of each individual customer that combines data from multiple channels, including online, offline, CRM, and third party data. Profile allows you to consolidate customer data into a unified view offering an actionable, timestamped account of every customer interaction.
com_adobe_aep_profile_region_dataset
is marked as true
. This may show a drop in the “Addressable audience” metric in the license usage dashboard and may show a drop in the “Profile count” metric in the Profile dashboard, since these metrics included leftover edge attribute fragments prior to this release.To learn more about Real-Time Customer Profile, including tutorials and best practices for working with profile data, please begin by reading the Real-Time Customer Profile overview.
Segmentation Service segmentation
Segmentation Service defines a particular subset of profiles by describing the criteria that distinguishes a marketable group of people within your customer base. Segments can be based on record data (such as demographic information) or time series events representing customer interactions with your brand.
New features
For more information on Segmentation Service, please see the Segmentation overview.
Sources sources
Adobe Experience Platform can ingest data from external sources while allowing you to structure, label, and enhance that data using Platform services. You can ingest data from a variety of sources such as Adobe applications, cloud-based storage, third-party software, and your CRM system.
Experience Platform provides a RESTful API and an interactive UI that lets you set up source connections for various data providers with ease. These source connections allow you to authenticate and connect to external storage systems and CRM services, set times for ingestion runs, and manage data ingestion throughput.
New features
Develop, test, and integrate your REST API-based data source to ingest batch data into Experience Platform using easy to configure source specifications. With Sources SDK, you can:
- Configure a new source to the Experience Platform catalog.
- Define specifications for your source, including information pertaining to supported authentication types, scheduling, and how resource data is fetched.
- Create user-facing documentation for your new source.
For more information, read the documentation on Self-Serve Sources (Batch SDK).
To learn more about sources, see the sources overview.