(Beta) Experience Cloud Audiences connection

This destination allows you to share segments from Experience Platform to various Experience Cloud solutions, like Audience Manager, Analytics, Advertising Cloud, Adobe Campaign, Target, or Marketo.

Use cases and benefits

To help you better understand how and when you should use the Experience Cloud Audiences destination, here are sample use cases that Adobe Experience Platform customers can solve by using this destination.

Enable Data Management Platform use cases

In Audience Manager, you can use Experience Platform segments for Data Management Platform use cases, such as:

• Add third party data to your segments;
• Algorithmic modeling;
• Activate your segments to cookie-based destinations that are not yet supported in the Experience Platform destinations catalog.

Granular control of exported segments

Use the new self-service segment sharing integration via the Experience Cloud Audiences destination to select which segments to export to Audience Manager and beyond. This allows you to determine which segments you want to share with other Experience Cloud solutions and which segments you want to keep in Experience Platform exclusively.

The legacy segment sharing integration did not allow for a granular control of which segments should be exported to Audience Manager and beyond.

Share Experience Platform segments with further Experience Cloud solutions

Apart from sharing segments with Audience Manager, the Experience Platform Audiences destination card enables you to share segments with any other Experience Cloud solution that you are provisioned for, including:

• Adobe Campaign
• Adobe Target
• Advertising Cloud
• Analytics
• Marketo

Prerequisites

For customers who are using the legacy segment sharing solution

If you are already sharing segments from Experience Platform to Audience Manager and other Experience Cloud solutions via the legacy segment sharing integration, you must contact either Customer Care or your Customer Success Manager to disable the legacy integration. Customer Care and Customer Support Management teams must file a Jira ticket (see template ticket AAM-52354) to disable the integration.

The turnaround time to resolve the deprovisioning ticket for beta customers is six business days or less. After the existing legacy integration has been disabled, you can proceed to creating a connection via the self-service destination card.

Known limitations and callouts

Note the following known limitations and important callouts in the beta release of the Experience Cloud Audiences card:

• Dataflows monitoring is not supported.
• When connecting to the destination, you can see an option to enable dataflow alerts. Though visible in the UI, the enable alerts option is not supported in the beta release.
• Backfills are not supported. The first export to Audience Manager or other Experience Cloud solutions does not include a historical population of the segments.
• In the beta release, you can create a single destination connection to the Experience Cloud Audiences destination, across all sandboxes belonging to your Experience Platform organization.
• There is a four-hour latency between the time that data is activated in Experience Platform and the time that data is ready to be used in Audience Manager and other Experience Cloud solutions.

Supported identities

The profiles that are exported to the Experience Cloud Audiences destination are mapped to the identities described in the table below. Learn more about identities.

Export type and frequency

Refer to the table below for information about the destination export type and frequency.

Connect to the destination

To connect to this destination, follow the steps described in the destination configuration tutorial. In the configure destination workflow, fill in the fields listed in the two sections below.

Authenticate to destination

To authenticate to the destination, select Set up in the destination card view in the catalog and select Connect to destination.

Fill in destination details

To configure details for the destination, fill in the required and optional fields below. An asterisk next to a field in the UI indicates that the field is required.

• Name: A name by which you will recognize this destination in the future.
• Description: A description that will help you identify this destination in the future.

When you are finished providing details for your destination connection, select Next.

Activate segments to this destination

Read Activate profiles and segments to streaming segment export destinations for instructions on activating audience segments to this destination. Note that no mapping step is required and no scheduling step is available for this destination.

Validate data export

To validate successful data export, you can check that your segments have successfully made it through to your desired Experience Cloud solution.

Validate data in Audience Manager

Your Experience Platform segments appear in Audience Manager as signals, traits, and segments. You can verify in Audience Manager if the data has appeared as described in the documentation links above.

Data usage and governance

All Adobe Experience Platform destinations are compliant with data usage policies when handling your data. For detailed information on how Adobe Experience Platform enforces data governance, read the Data Governance overview.

Data governance in Experience Platform is enforced by both data usage labels and marketing actions.
Data usage labels will transfer to applications but marketing actions will not. This means that once they land in Audience Manager, segments from Experience Platform can be exported to any available destinations. In Audience Manager, you can use data export controls to block segments from being exported to certain destinations.

Permissions management in Audience Manager

Segments and traits in Audience Manager are subject to Role-Based Access Controls (RBAC).

Segments exported from Experience Platform are assigned to a specific datasource in Audience Manager called Experience Platform Segments.

To allow only certain users access to the segments, you can apply access controls to the segments belonging to the datasource. You must set new access control permissions in Audience Manager for these segments and traits created from Experience Platform segments.

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