If you are an Adobe Journey Optimizer customer, please read the get started with audience composition guide in the Adobe Journey Optimizer documentation for more information on working with audience composition in that context.
- Manage Segments
- Manage Profiles
- Manage Merge Policies
Audience Composition provides a workspace to build and edit audiences, using blocks that are used to represent different actions.
To change the details of the composition, including the title and description, select the
The Composition properties popover appears. You can insert details of your composition, including the title and description here.
After updating your composition’s details, select Save to confirm these updates. The audience composition canvas re-appears.
The audience composition canvas is comprised of four different types of blocks: Audience, Exclude, Rank, and Split.
Audience audience-block
The Audience block type allows you to add the sub-audiences that you want to use to compose your new larger audience. By default, an Audience block is included at the top of the composition canvas.
When you select the Audience block, the right rail displays controls for labeling the audience, adding audiences to the block, as well as building custom rules for the audience block.
Add audience add-audience
To add audiences to the Audience block. select Add Audience.
A list of audiences appears. Select the audiences you want to include, followed by Add to append them to your audience block.
Your selected audiences now appear within the right rail when the Audience block is selected. From here, you can change the merge type of the combined audiences.
Build rule build-rule
To add a custom rule to the Audience block, select Build rule.
The rule builder canvas in Audience Builder appears. You can use Audience Builder to create a custom rule for the audience to follow. More information about using the Audience Builder can be found in the Audience Builder guide.
After adding a custom rule, select Save to add the rule to your audience.
Audience payload audience-payload
Alternatively, you can add audience payloads to your composition. After selecting Build rule, the rule builder canvas appears.
You can now create a filter criteria for your audience payload. This filter criteria must include an attribute that is within an array. The attribute being an array is dependent on your organization’s schema structure. After you created your filter criteria, select Select payloads within the right-hand panel.
From the left panel, choose the object array, as well as the fields you want to be used in the payload. If there is only one array in the profile, the array is automatically selected for you. Select Save to return to audience composition.
Please keep the following details and guardrails in mind while using audience payloads:
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You can only use audience payloads with audiences created within Audience Composition.
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The first block used within the composition must be a rule-based audience.
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You cannot use any other operations within the composition.
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Once published, you cannot edit the composition of the rule-based audience.
- You can copy the composition into a draft and edit the draft if you wish to make changes to the base composition or rule-based audience.
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Only one object array can be used to generate the payload within a single audience
- The payload array can be nested within an object (up to seven layers within the profile schema), but cannot be contained in another array.
- The payload array must have 50 or fewer rows.
- All the columns included the payload must be a primitive type.
- Only the first twenty columns of the array are included in the output.
Exclude exclude-block
The Exclude block type allows you to exclude a specified sub-audience or attributes from your new larger audience.
To add an Exclude block, select the + icon, followed by Exclude.
The Exclude block is added. When this block is selected, details about the exclusion appear in the right rail. This includes the block’s label and exclusion type. You can exclude by audience or by attribute.
Exclude by audience exclude-audience
If you exclude by audience, you can select which audience you want to exclude by selecting Add Audience.
A list of audiences appears. Select Add to add the audience you want to exclude to your exclude block.
Exclude by attribute exclude-attribute
If you exclude by attribute, you can select which attributes you want to exclude by selecting the
A list of profile attributes appears. Select the attribute type you want to exclude, followed by Select to add them to your exclude block.
red, blue will result in excluding the term red, blue from the attribute, but will not result in excluding either the term red or blue.Enrich enrich-block
The Enrich block type allows you to enrich your audience with additional attributes from a dataset. You can use these attributes in personalization use cases.
To add an Enrich block, select the + icon, followed by Enrich.
The Enrich block is added. When this block is selected, details about the enrichment appear in the right rail. This includes the block’s label and the enrichment dataset.
To select the dataset to enrich the audience with, select the
The Select dataset popover appears. Select the dataset that you want to add for enrichment, followed by Select to add the dataset for enrichment.
- The dataset must be of record type.
- The dataset cannot be of event type, be system-generated, or be marked for Profile.
- The dataset must be 1 GB or smaller.
The Enrichment criteria section now appears on the right rail. In this section, you can select the Source join key and the Enrichment dataset join key, which lets you link the enrichment dataset with the audience you’re trying to create.
To select the Source join key, select the
The Select a profile attribute popover appears. Select the profile attribute you want to use as the source join key, followed by Select to choose that attribute as your source join key.
To select the Enrichment dataset join key, select the
The Enrichment attributes popover appears. Select the attribute you want to use as the enrichment dataset join key, followed by Select to choose that attribute as your enrichment dataset join key.
Now that you’ve added both of your join keys, the Enrichment attributes section appears. You can now add the attribute you want to enhance your audience with. To add these attributes, select Add attribute.
The Enrichment attributes popover appears. You can select the attributes from the dataset to enrich your audience with, followed by Select to add the attributes to your audience.
Rank rank-block
The Rank block type allows you to rank and sort profiles based on a specified attribute and include these ranked profiles to your composition.
To add a Rank block, select the + icon, followed by Rank.
When you select the block, details about the ranking are shown in the right rail, including the block’s label, the attribute to rank by, the ranking order, and a toggle for limiting the number of profiles to rank.
To select which attribute to rank the audiences by, select the
A list of profile attributes appears. On this popover, you can select the attribute type you want to rank your audience by. Select Select to add it to your rank block. Please note that the selected attribute can only be numbers.
After selecting the attribute, you can select the order to rank it by. This is either in ascending (from lowest to highest) or descending (from highest to lowest) order.
Additionally, you can limit the number of profiles returned by enabling the Add profile limit toggle. When this toggle is enabled, you can set the maximum number of profiles returned within the Included profiles field.
Split split-block
The Split block type allows you to split your new audience into various sub-audiences. You can either split this audience based on percentage or by an attribute.
To add a Split block, select the + icon, followed by Split.
When splitting your audience, you can either split by percentage or split by attribute.
Split by percentage split-percentage
When splitting by percentage, the audiences will be randomly split, based on the number of paths and percentages provided.
Alternatively, you can also provide an identity, which would make the percentage-based split persistent. Available identity types include all the identity namespace available on your organization.
Split by attribute split-attribute
When splitting by attribute, the audiences will be split based on the provided attributes. To select the attribute to split by, select the Split block, followed by the
A list of profile attributes appears. Select the attribute type, followed by Select to add it to your split block.
After selecting the attribute, you can choose which profiles will belong to which sub-audience by adding the values within the Values field.
Additionally, you can enable the Other profiles toggle to create a sub-audience that comprises of all the non-selected profiles.
Publishing your audience publish
After creating your composition, you can save and publish it by selecting Publish.
If there are any errors in creating the audience, an alert appears, letting you know how to resolve the issue.
Faster activation faster-activation
Faster activation lets you activate your audience to a downstream destination immediately after the composition has evaluated. If you set your destination to activate after segment evaluation, you no longer need to wait for 24 hours after the evaluation job has run.
To learn how to manage your destination, read the activate audiences to batch profile destinations guide.
Next steps
Audience Composition provides a rich workflow allowing you to create compositions from the different block types. To learn more about other parts of the Segmentation Service UI, please read the Segmentation Service user guide.