Calculated metrics overview

Last update: June 23, 2025

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Calculated and custom metrics that you can create from existing metrics.

Calculated metrics offer a highly flexible way of building, managing and curating metrics. Calculated metric allow you as marketers, product managers and analysts to ask questions of the data without having to change your Analytics implementation.

Calculated metrics are available in each Analytics package, however the Adobe Analytics Foundation Pack for Experience Cloud is limited to basic calculated metrics including format types (decimal, time, percent, currency), allocation changes (default, linear, participation, etc.), metric types (standard, total), and basic operators (add, subtract, multiply, and divide).

See the Adobe Analytics Product Description for more information.

Capabilities

You can

  • Create metrics across Analysis Workspace, Report Builder, Anomaly Detection, and Contribution Analysis.

  • Create segmented metrics that are derived at report run time, without having to change the implementation. For example, you can create a metric for New visitors, with a count of people for whom this is the first session.

  • Share metrics across report suites. This means that all newly created metrics apply to all reports suites in the same login company.

  • Incorporate statistical functions to help you better describe your data. For example, you can count the number of items in a report or add in the number of standard deviations for each item.