在此頁面上：瞭解如何在電子郵件通道設定層級定義URL追蹤引數，以便將其附加至您的內容連結，並在網頁分析和效能報表中擷取。
設定新的電子郵件通道設定時，您可以定義URL追蹤引數，以評估您跨通道行銷工作的有效性。 啟用此功能為選填。
對應區段中定義的引數將會附加至電子郵件內容中所包含的URL結尾。 接著，您就可以在 Adobe Analytics 或 Google Analytics 等網站分析工具中擷取這些參數，並建立各種效能報告。
您可使用 新增參數 按鈕，新增最多 10 個追蹤參數。
若要設定 URL 追蹤參數，您可以在 名稱 和 值 欄位中直接輸入所需的值。
您也可以使用個人化編輯器來編輯每個 值 欄位。 按一下版本圖示以開啟編輯器。 從那裡，您可以選取可用的內容屬性和/或直接編輯文字。
下列預先定義的值可透過個人化編輯器取得：
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訊息設定檔識別碼：訊息導向屬性會識別傳送中傳送給每個目標設定檔的每一個訊息的唯一性。
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優惠方案 ID：電子郵件中使用的優惠方案 ID。
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來源動作 ID：新增至歷程或行銷活動電子郵件動作的 ID。
note NOTE 產品變更後關閉或未重新發佈的歷程可能無法填入追蹤URL中的 context.system.source.actionId，導致預留位置空白（例如cid=em-acou-adob{}）。 為確保追蹤引數正確填入，重新發佈受影響的歷程或移除已關閉歷程對此內容欄位的參考。 深入瞭解疑難排解您的即時歷程執行。 -
來源動作名稱：新增至歷程或行銷活動電子郵件動作的名稱。
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來源 ID：傳送電子郵件歷程或行銷活動的 ID。
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來源名稱：傳送電子郵件歷程或行銷活動的名稱。
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來源版本 ID：傳送電子郵件歷程或行銷活動版本的 ID。
以下是 Adobe Analytics 和 Google Analytics 相容 URL 的範例。
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與 Adobe Analytics 相容的 URL：
www.YourLandingURL.com?cid=email_AJO_{{context.system.source.id}}_image_{{context.system.source.name}} -
與 Google Analytics 相容的 URL：
www.YourLandingURL.com?utm_medium=email&utm_source=AJO&utm_campaign={{context.system.source.id}}&utm_content=image
您可以動態預覽產生的追蹤 URL。 每次新增、編輯或移除參數時，預覽都會自動更新。
This section contains structured knowledge intended to support interpretation, retrieval, and question answering related to this topic.
For complete understanding, this information should be combined with the documentation on this page. Neither source is intended to stand alone; the page describes the feature, while this section provides additional context that helps disambiguate terminology, intent, applicability, and constraints.
- TL;DR: This page explains how to define URL tracking parameters at the email channel configuration level so they are appended to your content links and captured in web analytics and performance reports.
Intents:
- Define URL tracking parameters when configuring an email channel configuration
- Enter parameter Name and Value fields, or personalize Value with contextual attributes
- Use predefined contextual attributes in tracking parameters
- Build Adobe Analytics or Google Analytics compatible tracking URLs
- Preview how tracking parameters will be appended to content URLs
Glossary:
- URL tracking parameters: Parameters defined at the email channel configuration level that are appended to the end of the URLs in your email content, to be captured in web analytics tools and performance reports (product-specific)
- Message profile id: Message-oriented attribute uniquely identifying each message sent to each targeted profile in a delivery (product-specific)
- Source action id / Source action name: The ID / name of the Email action added to the journey or campaign (product-specific)
- Source id / Source name / Source version id: The ID / name / version ID of the journey or campaign the email was sent with (product-specific)
- Offer id: The ID of the offer used in the email (product-specific)
Guardrails:
- Activating URL tracking parameters is optional.
- You can add up to 10 tracking parameters using the Add new parameter button.
- Each Value field can contain a number of characters up to the limit of 5 KB.
- The order of URL tracking parameters appended to the URL is random and cannot be controlled; if a specific order is required, parse and reorder them on your side.
- Journeys that were closed or not republished after a product change may fail to populate
context.system.source.actionId, resulting in empty placeholders; republish the affected journey or remove the reference for closed journeys.
Terminology:
- Canonical name: URL tracking — Acronym: n/a — variants: URL tracking parameters
- Synonyms: “Source action id” = “ID of the Email action”; “Source id” = “ID of the journey or campaign”
- Do not confuse: “Source action id / name” (the Email action) ≠ “Source id / name” (the journey or campaign)
- Do not confuse: configuration-level “URL tracking parameters” (applied to all content URLs) ≠ dynamic personalized tracking parameters added to individual links in content
FAQ:
- Q: How many tracking parameters can I add? — Up to 10, using the Add new parameter button.
- Q: Is URL tracking mandatory? — No; activating this feature is optional.
- Q: Can I control the order of appended parameters? — No; the order is random and cannot be controlled — parse and reorder on your side if needed.
- Q: What is the character limit for a Value field? — Up to 5 KB.
- Q: Which predefined attributes are available? — Message profile id, Offer id, Source action id, Source action name, Source id, Source name, and Source version id.
- Q: Where can I capture these parameters? — In web analytics tools such as Adobe Analytics or Google Analytics, and in performance reports.