このページ：データリクエスト、監査ログ、同意、ガバナンスポリシーを管理する Adobe Journey Optimizer および Adobe Experience Platform ツールについて説明します。これにより、個人データを責任を持って処理し、GDPR などの規制に準拠できます。
Journey Optimizer は、個人情報や機密データを含む膨大な量のデータを収集および処理するための強力なツールです。 そのため、プライバシー管理は慎重に行う必要があります。
さらに、GDPR などの規制では、データサブジェクトからの情報を使用するには、特定の要件を満たす必要があると規定されています。 また、データサブジェクトは、いつでも同意を変更できる必要があります。
Adobe Experience Platform と Journey Optimizer には、プライバシー管理を確実に行うための様々なツールが用意されています。
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データリクエストの管理：Adobe Experience Platform Privacy Service を使用して、個人データへのアクセスおよび削除の顧客リクエストを管理します。 詳細情報
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ユーザーのアクションの監査：監査ログを活用して、システム内でユーザーが実行したアクションを特定し、問題をトラブルシューティングして、ビジネスが規制や企業のデータ管理ポリシーに準拠できるようにします。 詳細情報
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同意の追跡と管理：コミュニケーションに対する顧客の同意を追跡し、顧客の環境設定と購読を管理します。 詳細情報
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同意ポリシーの適用：顧客の環境設定に従って、Adobe Experience Platform の同意ポリシーを定義し、カスタムアクションに適用します。 詳細情報
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ガバナンスポリシーの適用：Adobe Experience Platform ガバナンスポリシーを活用して、機密フィールドがカスタムアクションによってサードパーティ製システムにエクスポートされるのを防ぎます。 詳細情報
This section contains structured knowledge intended to support interpretation, retrieval, and question answering related to this topic.
For complete understanding, this information should be combined with the documentation on this page. Neither source is intended to stand alone; the page describes the feature, while this section provides additional context that helps disambiguate terminology, intent, applicability, and constraints.
- TL;DR: This page introduces the Adobe Journey Optimizer and Adobe Experience Platform tools for managing data requests, audit logs, consent, and governance policies so you can handle personal data responsibly and comply with regulations such as GDPR.
Intents:
- Understand why privacy must be managed carefully in Journey Optimizer
- Identify the tools available for privacy management across Journey Optimizer and Adobe Experience Platform
- Learn how to manage customer data requests, audit user actions, and track consent
- Understand how consent policies and governance policies support privacy
Glossary:
- Data Subjects: individuals whose information is used; regulations such as GDPR require compliance with specific requirements before using their information, and Data Subjects should be able to modify their consent at any time
- Privacy Service: Adobe Experience Platform service used to manage customer requests to access and delete personal data (product-specific)
- Audit logs: used to identify actions performed by users in the system, troubleshoot issues, and help comply with regulations and corporate data stewardship policies (product-specific)
- Consent policies: Adobe Experience Platform consent policies applied to custom actions to respect the preferences of your customers (product-specific)
- Governance policies: Adobe Experience Platform governance policies used to prevent sensitive fields from being exported to third-party systems through custom actions (product-specific)
Guardrails:
- Regulations such as GDPR state that you must comply with specific requirements before being able to use information from Data Subjects
- Data Subjects should be able to modify their consent at any time
Terminology:
- Canonical name: Privacy management
- Do not confuse: “Consent policies” (respect customer communication preferences) ≠ “Governance policies” (prevent sensitive fields from being exported to third-party systems through custom actions)
FAQ:
- Q: Why does privacy need to be managed carefully in Journey Optimizer? — Because Journey Optimizer collects and processes extremely large amounts of data, including personal information and sensitive data.
- Q: What does GDPR require regarding Data Subjects? — Compliance with specific requirements before using their information, and allowing Data Subjects to modify their consent at any time.
- Q: What are governance policies used for? — To prevent sensitive fields from being exported to third-party systems through custom actions.
- Q: Which service manages data access and deletion requests? — The Adobe Experience Platform Privacy Service.