Adobe TargetでAdvertising Search、Social、Commerce広告のA/B テストを設定する

Adobe Targetにログイン ​。

A/B テストを作成:

1. 「Enter Activity URL」フィールドに、テストのランディングページ URLを入力します。

2. 「Goal」フィールドに、テストの成功指標を入力します。

   note
   NOTE
   AnalyticsがTarget内のデータソースとして有効になっており、正しいレポートスイートが選択されていることを確認してください。

3. Set the Priority to High or 999 to prevent conflicts when users in the test segment receive an incorrect on-site experience.

4. Within Reporting Settings, select the Company Name and Report Suite connected to your Search, Social, & Commerce account.

   For additional reporting tips, see “Reporting best practices and troubleshooting.”

5. In the Date Range field, enter the appropriate start and end dates for the test.

6. Select Site Pages > Landing Page > Query. In the Value field, enter the Network Account ID, Network Campaign ID, Network Adgroup ID, or Network Ad ID for the relevant ad network entity in Search, Social, & Commerce. This allows you to use the Target query string parameters for click-through audiences for the entity.

   You can find the ID by adding the relevant ID column to the entity view.

   

   Work with your Adobe Account Team if you need assistance.

7. For the Traffic Allocation Method, select Manual (Default) and split the audience 50/50.

8. Save the activity.

Use Target Visual Experience Composer to make design changes to the A/B test landing page template.

• Experience A: Don’t edit because it’s the default/control landing page experience without personalization.

• Experience B: Use the Target user interface to customize the landing page template based on the assets included in the test (such as headlines, copy, button placement, and creatives).