AI Assistant
Learn what you can do with AI Assistant in Adobe Experience Platform-based applications like Real-Time Customer Data Platform, Journey Optimizer, and Customer Journey Analytics. For more information, please visit the AI Assistant documentation.
Introducing AI assistant, a natural language interface built into Experience Platform designed to enhance productivity, expand product mastery, and help users efficiently navigate enterprise data objects. But what exactly can I assistant help with? It can quickly share product knowledge, helping users learn concepts and troubleshoot, and it can provide operational insights to assist with lifecycle management, impact and value analysis. All product knowledge answers are verifiable and cited, linking to product documentation.
The suggested prompts make it easy for me to continue the conversation to get an overview of capabilities. I can head over to the discoverability panel where they are clearly outlined. Now that I know what I assistant can help with, I’ll use it to help me clean up my environment. Let’s figure out which of my audiences have never been used in journeys. Wow, that was so easy. Before, I would have had to look through all of my journey definitions to identify used audiences, and then find the remaining audiences that were not used. It would have taken me hours and this took seconds to get a list. I can see how my question was interpreted to ensure no misunderstandings. Navigate to the audience page. Review the step by step process that generated the answer, and even see the SQL that ran behind the scenes. This really helps me trust the results. Before I consider getting rid of some of the unused audiences I just uncovered. I want to see if they’re being used by other audiences. Oh well, it looks like three of them are. I’ll be sure not to delete those.
I am interested to find out what attributes are used in the in segment audience. Isn’t it nice to have all the information at your fingertips? Next, I’ll identify unused journeys. It makes it easy that I can navigate directly to journey. Optimize from the response. Last, on my hygiene journey, I’ll ask AI assistant. Best practices for deleting a schema AI assistant gives me all the information I need, including contextualizing the information for my specific sandbox.
I have learned so much from AI assistant, and I have a rich chat history that I can go back to and visit. AI assistant truly is a shortcut for getting value out of experience. Platform.
Get started
Get set up with AI Assistant and learn its basic features.
Learn how to set up access and permissions for AI Assistant within Adobe Experience Platform.
Use the discoverability panel in AI Assistant
Learn how to use discoverability panel in AI Assistant.
Validate responses from AI Assistant
Learn how to verify and validate the responses that AI Assistant in Adobe Experience Platform provides.
Agent Orchestrator and agents
Agent Orchestrator is the agentic layer in Adobe Experience Platform that powers customer experience orchestration with purpose-built agents, an advanced reasoning engine, and a powerful conversational interface.
Use the Adobe Experience Platform Agent Orchestrator interface
Learn how to interact with Experience Cloud solutions through contextual prompts, dynamic objects, and multiple specialized agents using Adobe Experience Platform Agent Orchestrator.
Audience Agent streamlines audience management with conversational creation, optimization, insights, and secure integration across B2B/B2C apps.
Journey Agent uses AI to create, analyze, and optimize B2B/B2C journeys through a conversational interface.
Data Insight Agent taps into event, profile, journey, and offline data, simplifying discovery and enabling personalized dashboards instantly.
Experimentation Agent overview
Experimentation Agent speeds up digital optimization with insights, guided setup, and automated analysis for marketers, analysts, and admins.
Next-Gen Customer Experiences & Efficiency with Adobe Experience Platform Agent Orchestrator
Experience Platform Agent Orchestrator powers the intelligence and reasoning behind purpose-built expert Adobe Experience Platform Agents, enabling them to execute complex decision-making and problem-solving tasks at speed and scale.
Agents at work - Creating and activating audiences and journeys
See Audience Agent uncover audience insights and create ready-to-use audiences in minutes. Then, watch Journey Agent turn natural‑language prompts into multi‑step journeys from audience qualification to cross‑channel activation.
The Next Era of Experimentation - How Agentic AI is Fueling Smarter Testing and Growth
Join us for an Experience League Live session as we unveil Adobe Journey Optimizer Experimentation Accelerator — a new AI-first application built to transform how experimentation, product and growth teams test, learn, and optimize campaigns and customer journeys.
AI Assistant for operational insights
There are many other use cases where AI Assistant can help you to manage your Platform account or improve your marketing tactics.
Get operational insights with AI Assistant
Learn how to use AI Assistant to uncover operational insights about business objects such as audiences, datasets, schemas, destinations, and journeys in Adobe Experience Platform
AI Assistant - Audience clean-up use case
Learn how to identify unused audiences with AI Assistant so you can delete them and make your marketing operations more efficient.
Impact analysis with AI Assistant
Learn how AI Assistant can help you detect potential impacts before changing shared objects. Changes to shared objects like attributes and audiences can disrupt workflows for other teams, complicating processes, and risk important marketing efforts.
AI Assistant for product knowledge
The AI Assistant is a useful tool to learn new products or to get quick answers on familiar products.
Learn Experience Platform applications with AI Assistant
Learn about Adobe Experience Platform applications from AI Assistant.
Use AI Assistant to reduce onboarding time
Learn how to use AI Assistant to quickly ramp up on new features and reduce onboarding time.
Product Support
Troubleshoot and open customer care tickets.
Product Support Agent can help resolve issues by leveraging a vast array of knowledge sources curated by Adobe's expert support teams and even your own data. If you need additional help, Product Support Agent can now create a support case with detailed contextual information.
Simplify troubleshooting and support case management with Product Support Agent
Powered by Adobe Experience Platform Agent Orchestrator, Product Support Agent is designed to these teams in their Adobe Experience Platform applications by providing an interactive way to troubleshoot, diagnose, and escalate issues, enabling faster resolutions and greater operational efficiency.
Security
Learn about the security features in AI Assistant.
Security overview of AI Assistant
This is an overview of the security features for the AI Assistant based on the security fact sheet.