Purpose: Pre-launch validation tools for campaigns and journeys
Primary users: Campaign managers, email marketers, content creators
Key outcome: Catch errors before customer delivery
Ensure flawless message delivery by catching errors before they reach customers. Preview content validates personalization accuracy across different customer profiles, while testing tools reveal rendering issues, spam risks, and content variations that could impact engagement. Access comprehensive capabilities to send proofs to stakeholders, simulate personalization with sample data, check email rendering across clients, and evaluate deliverability metrics—all before activation. Master these validation techniques to protect brand reputation, maximize inbox placement, and deliver consistently excellent customer experiences.
Preview & Test Content
How to Preview and Test Your Content
Learn how to use test profiles and sample input data to preview and test content, send proofs, and ensure personalization accuracy.
How to Select Test Profiles
Discover how to select and manage test profiles to preview and test personalized content effectively.
Preview Your Content Using Test Profiles
Step-by-step guide to previewing personalized content using test profiles and simulating content variations.
Send Proofs Using Test Profile Data
Test and validate your email messages by sending proofs using test profile data to ensure content accuracy.
How to Test Email Rendering with Litmus
Integrate Litmus to preview email rendering across popular email clients and ensure proper display.
How to Simulate and Test Content Variations
Simulate content variations using sample input data to test personalized content and ensure accuracy.
Quick decision guide
Context: This table maps testing goals to specific tools in Adobe Journey Optimizer.
Choose your testing approach based on your goal:
Testing workflow checklist
Context: Recommended 5-step testing sequence applicable to all channels (email, SMS, push, web, in-app).
Follow this sequence for comprehensive validation:
- Preview - Use test profiles to check personalization renders correctly
- Test variations - Upload sample data CSV/JSON to validate multiple scenarios
- Check deliverability (email) - Run spam report and rendering tests
- Send proofs - Share with stakeholders for review and approval
- Final check - Verify all links, images, and CTAs work properly
Pro tip: Test with at least 3 profiles representing different customer segments (high-value, new, inactive) to catch edge cases.
Common scenarios
Context: Real-world examples showing how to apply testing tools in typical use cases.
Scenario 1: Testing personalized emails for a multi-segment campaign
→ Use sample input data to test 20-30 variations without creating individual test profiles. Upload a CSV with different customer attributes and preview all at once.
Scenario 2: Validating email rendering before a major send
→ Run Litmus tests to check display across top email clients, then check the spam report to ensure inbox placement.
Scenario 3: Getting stakeholder sign-off
→ Send proofs to internal reviewers with test profile data so they see exactly what customers will receive.
Key takeaways
- Test profiles are essential for previewing personalized content; use sample input data for testing 10+ variations efficiently
- Email-specific tools include rendering tests (Litmus), spam reports, and proofs
- Recommended sequence: Preview → Test variations → Check deliverability → Send proofs → Final check
- Time-saver: Upload CSV/JSON with customer attributes instead of creating individual test profiles
Additional Resources
- How to Use the Email Spam Report - Evaluate the spam score of email content using the Spam Report feature to improve deliverability.
Related topics: Test and approve landing page | Approval workflows | Creating test profiles