Approve journeys & campaigns section-overview

Approving journeys and campaigns in Adobe Journey Optimizer ensures that every initiative is reviewed and validated before going live, giving teams greater control over quality and compliance. This feature lets users set up structured approval workflows, define conditions for approvals, and monitor requests effortlessly. Whether you’re creating policies, sending approval requests, or reviewing submissions, each step is designed to streamline collaboration and safeguard your marketing efforts. Dive into how approval policies are established, requests are managed, and changes are handled so you can confidently execute campaigns that meet organizational standards.

Approve Journeys & Campaigns

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Set Up and Manage Journeys & Campaigns Approval

Learn how to set up and manage the approval process for journeys and campaigns, including prerequisites and monitoring requests.

Learn about approvals

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How to Create and Manage Approval Policies

Step-by-step guide to creating, configuring, and managing approval policies, including conditions and activation.

Create approval policies

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How to Request Approval for Journeys and Campaigns

Understand how to request approval for journeys and campaigns, including workflows with or without active approval policies.

Request approval

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Review and Approve Requests for Journeys and Campaigns

Learn how to review, approve, or request changes for journeys and campaigns that require approval.

Approve requests

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