Journey Optimizer Tutorials
Journey Optimizer helps companies deliver connected, contextual, and personalized experiences to their customers. The customer journey is the entire process of a customer’s interactions with the brand, from the first moments of contact until the customer exits the site.
This user guide contains videos and tutorials on features and capabilities of Adobe Journey Optimizer. Practice what you have learned by taking the Journey Optimizer Challenges.
Experience League Live events
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New Code-Based Experience Channel in Journey Optimizer
Learn how to activate inbound surfaces and granular personalization control with developer-centric actions. -
API Triggered Messaging in Adobe Journey Optimizer
Learn how to use REST APIs for contextual, personalized and real time transactional and marketing communications. -
Maximize your mobile app’s potential with Adobe Journey Optimizer
Learn the benefits of in-app messaging as a real-time engagement channel and how to configure and author personalized mobile app experiences in Adobe Journey Optimizer. -
Explore the future of Adobe Journey Optimizer with the web channel and content experimentation
The new web channel enables marketers to build web campaigns with a WYSIWYG visual designer. In addition, Journey Optimizer now allows you to experiment on content in any channel - email, web, push, in-app, SMS, and more. -
Execute your campaigns in Adobe Journey Optimizer
In this Experience League Live episode, originally held on September 22, 2022, see host Sandra Hausmann and product experts Bridgette Darling and Frederic Mary as they discuss the use cases this new feature covers and demonstrate how to easily set up and execute a Campaign in Journey Optimizer. -
Push notifications with Adobe Journey Optimizer
In this Experience League Live episode, we talk about the common use cases for push notification with Adobe Journey Optimizer and dive into the technical details on how to configure an app for Push powered by Adobe Experience Platform.
Staff picks
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Journey Optimizer Overview Part 1 This video shows how brands can use Adobe Journey Optimization to deliver personalized omni-channel journeys to their consumers. |
Journey Optimizer Overview Part 2 This video shows how brands can use Adobe Journey Optimizer's decision management capabilities, real-time segment qualification, and business event management to take their consumer journeys to new heights. |
Introduction to the decision management capabilities The video covers the business challenges decision management capabilities solves, its key capabilities, the basic architecture, and its main use cases. |
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Use Case - Transactional Journey Understand the applicable use cases for transactional journeys. Learn how to build transactional journeys and which best practices to apply. |
Use contextual event information for personalization Learn how to use contextual event information from a journey to personalize a message. |
Learn the difference between live and global reports, how to access and analyze the journey- and the message-specific reports, and how to modify the report dashboards. |
