Journey Optimizer - Mobile Learning Hub
Jumpstart or elevate your mobile engagement strategy with Adobe Journey Optimizer. This mobile learning hub equips developers, administrators, marketers, and analysts with everything needed to configure inbound and outbound mobile channels and integrate them seamlessly into powerful cross-channel campaigns and journeys.
Explore best practices, learn how to drive adoption, and setup centralized reporting workflows — all in one place — to deliver impactful, data-driven mobile experiences that reach customers anytime, anywhere.
Discover how Adobe Journey Optimizer’s mobile app capabilities transform your customer engagement using real-time, personalized experiences. Journey Optimizer integrates seamlessly with your preferred app development environment, guaranteeing a streamlined workflow and faster time to value. Once the setup is ready, Journey Optimizer’s visual editor allows users of all skill levels to create impactful mobile app campaigns and journeys. Granular editing controls let you improve the customer experience and deliver personalized content based on customer behavior and preferences. This enhances in-app engagement and retention.
Easily create basic experiences using JSON and HTML templates or custom code, or target customers with custom offers inside your native mobile app. Because it is natively built on Adobe Experience Platform, Journey Optimizer puts a wealth of customer data at your fingertips. You can access unified profile data to create highly personalized customer interactions and optimize targeting. Quickly view your newly crafted mobile experiences using Preview on Device to simulate your mobile applications.
Journey Optimizer makes it simple to roll out new features to a subset of customers. That way, you can test performance and gather feedback before a full-scale launch. Harness the full potential of Adobe Journey Optimizer to fine-tune your mobile apps, create tailored customer journeys, and easily provide personalization for greater app engagement and growth.
Mobile channel overview
Journey Optimizer supports both inbound and outbound mobile channels:
Outbound channels
Outbound channels let you proactively deliver messages to customers without requiring a prior interaction. These interactions are ideal for campaigns, promotions, or transactional events.
All outbound channels in Adobe Journey Optimizer enforce Custom Consent Policies at message send time. If consent is not granted for a specific marketing action, the message is automatically suppressed to ensure compliant delivery.
Inbound channels
Inbound channels support customer-initiated interactions, allowing you to deliver personalized experiences the moment users engage with your brand. They enable real-time personalization and data capture—such as landing page forms or on-site behaviors—that feed directly into Adobe Experience Platform (AEP) for segmentation, targeting, and activation across journeys.
How can mobile channels work together?
By combining these channels, you can create a seamless and effective customer experience:
-
Use push notifications to quickly grab attention and bring users back to your app (e.g., “Sale starts now!”).
-
Once inside, deliver in-app messages with personalized promotions (e.g., “Here’s your 15% discount for today’s sale”).
-
Offer content cards so users can revisit the promotion anytime before it expires (e.g., “Your 15% discount ends Friday”).
-
Use SMS/MMS/RCS to send timely reminders or rich media offers directly to users who may not be in the app.
-
Engage customers in meaningful conversations through WhatsApp, ideal for customer support or interactive campaigns.
-
Leverage code-based experiences to tailor every message based on user behavior and preferences, creating a truly personalized journey across channels.
Build your foundation
Learn the concepts and how to
Configure & Launch
Configure the mobile channeles and integrate with mobile apps.
Design & Deliver
Use mobile channels to build personalized journeys and campaigns that engage customers in real time.
Measure & Optimize
Access reports, analyze performance, and refine strategies for better outcomes.
Common Mobile Business Use Cases
- In-app messages highlight features and encourage first actions.
- Deep links in emails or ads direct users to specific app screens for seamless onboarding.
- SMS/MMS deliver localized offers and updates.
- In-app banners and cards adapt content based on real-time location.
- SMS follow-ups include incentives or direct links to resume.
- In-app prompts appear when users return, offering personalized recommendations.
- In-app messages and content cards showcase complementary items.
- SMS campaigns target segmented audiences with exclusive offers.
- Push notifications and SMS offer loyalty rewards or personalized content.
- In-app surveys gather feedback to improve retention strategies.
- SDKs enable real-time personalization across channels.
- Content cards persist across sessions to reinforce key messages.