Measure Performance and Optimize
Access reports, analyze performance, and refine strategies for better outcomes:
- Track key metrics: deliveries, opens, clicks, and conversions.
- Analyze audience performance to understand engagement patterns.
- Refine message timing, content, and targeting based on data insights.
Enhanced reporting with Customer Journey Analytics
Journey Optimizer reporting is now fully integrated with Customer Journey Analytics capabilities, standardizing reporting across both platforms and improving data consistency and reliability. This seamless integration between Journey Optimizer and Customer Journey Analytics provides a clearer view of performance metrics, enabling users to make more informed decisions.
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