Last update: Wed Apr 22 2026 00:00:00 GMT+0000 (Coordinated Universal Time)
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This document is intended as a preview of the release notes for the current month. Release items are subject to change, and may be added or removed in the final release.
Refer to the following documentation for release notes of other Adobe Experience Platform applications:
Release date: April 2026
New features and updates to existing features in Adobe Experience Platform:
Destinations destinations
Destinations are pre-built integrations with destination platforms that allow for the seamless activation of data from Experience Platform. You can use destinations to activate your known and unknown data for cross-channel marketing campaigns, email campaigns, targeted advertising, and many other use cases.
New or updated destinations
Match customers by email address and reengage with them across the Microsoft Advertising Network, including Search and Audience ads. Link your Microsoft Advertising account to Real-Time CDP to automate customer match list creation and management directly from Experience Platform. To gain access, contact your Adobe account manager.
Send audiences from Experience Platform to Reddit Ads. Connect your Reddit account, map identities, and activate audiences to reach people actively exploring their interests on Reddit.
Amazon Ads v2 is the current destination for all new Amazon Ads connections. If you have an existing
(Legacy) Amazon Ads connection, it continues to function without any required changes. Amazon Ads v2 connects to Ads Data Manager, which provides support for expanded identity types, address-related fields, and data-sharing across Amazon Ads products, improving targeting and audience match rates compared to
(Legacy) Amazon Ads.
Rokt
Use Rokt to connect Experience Platform audiences to AI-driven real-time decisioning, improving campaign performance through more precise targeting, suppression, and personalization.
External audience support for
CriteoActivate audiences from origins beyond Segmentation Service to Criteo, including custom upload audiences (imported from CSV), look-alike audiences, federated audiences, and audiences created in other Experience Platform apps such as Adobe Journey Optimizer. See the
supported audiences section for details.
The Acxiom Audience Connection destination is now generally available. Use it to enhance audiences with Acxiom’s Real ID technology and activate them to additional platforms, including Altice, Ampersand, Comcast, Cox, LG Ads, Spectrum, and Viant.
The Acxiom Real ID Audience Connection destination is now generally available. Use it to activate audiences using Acxiom’s Real ID as the match key across the same set of supported platforms, including Altice, Ampersand, Comcast, Cox, LG Ads, Spectrum, and Viant.
Fixes and improvements
Custom Personalization monitoring support
The monitoring dashboard for destinations now supports Custom Personalization destinations. The limitation note that excluded Custom Personalization from monitoring has been removed.
Profile counts in activation review
The activation review step now shows profile counts for audiences that are already activated. Profile counts are also shown for streaming destinations, not just batch destinations.
Pinterest token expiry visibility
The Pinterest destination now surfaces the token expiration time returned directly from Pinterest, so you can see when re-authentication is needed.
Export file now disabled for invalid schedules
The Export file now action is now disabled when the audience schedule is invalid or stale. A tooltip explains why the action is unavailable.
Column visibility fix in activation workflow
Fixed an issue where changing visible columns in one table incorrectly affected other tables in the activation workflow.
For more information, read the Destinations overview.
Experience Data Model (XDM) xdm
XDM is an open-source specification that provides common structures and definitions (schemas) for data brought into Experience Platform. By adhering to XDM standards, all customer experience data can be incorporated into a common representation to deliver insights in a faster, more integrated way.
New or updated features
Field group schema usage visibility
View which schemas use a field group from the detail page and explore them in a sortable dialog with schema metadata. This helps you quickly assess dependencies and impact without navigating away.
For more information, read the XDM System overview.
Query Service query-service
Use Query Service to query data in Adobe Experience Platform Data Lake with standard SQL. Join any datasets from the Data Lake and capture query results as a new dataset for use in reporting, Data Science Workspace, or ingestion into Real-Time Customer Profile.
New or updated features
Data Distiller Accelerators
Run and schedule Adobe-managed, parameterized SQL templates in the Query Service UI to perform common analyses without writing SQL. This helps you standardize analytics workflows and reuse trusted query logic across your organization.
For more information, read the Query Service overview.
Real-Time CDP rtcdp
Real-Time CDP provides unified, actionable customer profiles by ingesting, processing, and activating data across multiple channels in real time. With Real-Time CDP, organizations can connect existing data sources, build and activate rich audiences, and ensure privacy-compliant activation across destinations, all from within Experience Platform. This enables marketers, analysts, and IT teams to deliver highly personalized, timely experiences for their customers through seamless, cross-channel marketing campaigns.
New or updated features
Real-Time CDP MCP (Beta)
Use the Real-Time CDP MCP to bring Real-Time CDP into AI agents and MCP-compatible clients, enabling you to interact with Real-Time CDP tools directly through your native LLM experience. By connecting an MCP-compatible client (such as Claude, ChatGPT, Claude Code, Codex, Cursor, or VS Code) to https://rtcdp-mcp.adobe.io/mcp, you can use natural language to inspect audiences, destination configuration, and activation run history, without writing Experience Platform REST API calls or navigating multiple UI workflows. After completing a browser-based Adobe sign-in, you will have read-only access to tools including:
- Search Existing Audiences
- Preview Audience Membership
- List Destination Types
- List Configured Accounts
- List Configured Destinations
- List Source Connections
- List Target Connections
- Inspect Activation Runs
. Each request requires imsOrgId and sandboxName parameters to ensure actions are scoped to your organization and sandbox. Note that write operations are not supported in this Beta release.
For more information, read the Real-Time CDP overview.
Sandboxes sandboxes
Adobe Experience Platform is built to enrich digital experience applications on a global scale. Companies often run multiple digital experience applications in parallel and need to cater to the development, testing, and deployment of these applications while ensuring operational compliance.
New or updated features
Express Copy
Use Express Copy to copy objects to a target sandbox in a single action from the
Sandbox Tooling UI. Dependent objects are detected automatically and are created in the target sandbox or reused when they already exist.
For more information, read the sandboxes overview.
Segmentation Service segmentation-service
Use Segmentation Service to create audiences from your customer data and manage their full lifecycle in Experience Platform.
New or updated features
Streaming segmentation monitoring
Monitor streaming segmentation with real-time visibility into evaluation rate, ingestion latency, and data quality metrics at the sandbox, dataset, and segment level. View metrics including evaluation rate, P95 ingestion latency, records received, records evaluated, records failed, and records skipped. Also view net new profiles qualified and disqualified per segment. Use these insights to identify capacity violations and ingestion issues before they impact your data.
For more information, read the Audiences overview.
Sources sources
Experience Platform provides a RESTful API and an interactive UI that lets you set up source connections for various data providers with ease. These source connections allow you to authenticate and connect to external storage systems and CRM services, set times for ingestion runs, and manage data ingestion throughput.
New or updated sources
Automatic dataflow disabling
Sources ingestion dataflows that fail continuously for 30 days are automatically disabled, helping to surface unhealthy dataflows and reduce repeated failed runs.
Delta Sharing
You can use the Delta Sharing source to bring Delta tables into Experience Platform through a secure, open data‑sharing protocol. After you configure a Delta Sharing connection and select the shares and tables you want to ingest, Platform automatically brings that data into your datasets so you can use it for analysis, segmentation, and activation.
Meta Ads (Beta)
You can use the Meta Ads source connector (Beta) in the Sources workspace to authenticate to Meta, select your ad accounts, and schedule ingestion of Meta Ads campaign and performance data into Experience Platform datasets.
Talon.One
You can now connect Experience Platform to Talon.One using the new Talon.One batch and streaming sources. Use the new sources to ingest loyalty profile data as well as transaction and loyalty activity events to Experience Platform.
For more information, read the sources overview.