Adobe Experience Platform pre-release notes
IMPORTANT
This document is intended as a preview of the release notes for the current month. Release items are subject to change, and may be added or removed in the final release.
TIP
Refer to the following documentation for release notes of other Adobe Experience Platform applications:
Release date: June 2026
New features and updates to existing features in Adobe Experience Platform:
Agent Orchestrator agent-orchestrator
Use Agent Orchestrator to build and deploy AI-powered agents that automate workflows and interact with customers across multiple channels.
New or updated features
Feature
Description
Notifications Agent
Use the Notifications Agent to surface alerts, system events, and audience or journey updates through conversational prompts. The agent delivers contextual notification summaries so you can act on critical events without navigating multiple dashboards.
[Beta]{class="badge informative"} Adobe Marketing Agent for AI Platforms
Use the Adobe Marketing Agent to bring Experience Platform operational insights, audience data, journey information, and asset discovery into third-party AI platforms including ChatGPT, Claude, Gemini, Amazon Q, Databricks Genie, and IBM Watsonx. Contact your Adobe representative to request access.
For more information, see the Agent Orchestrator documentation.
Destinations destinations
Destinations are pre-built integrations with destination platforms that allow for the seamless activation of data from Experience Platform. You can use destinations to activate your known and unknown data for cross-channel marketing campaigns, email campaigns, targeted advertising, and many other use cases.
New or updated destinations
Feature
Description
[Beta]{class="badge informative"} When to activate
Control which profile change types trigger exports to a destination. Enable or disable three trigger types per dataflow: attribute changes, audience qualification and disqualification, and identity changes. All three triggers are enabled by default. This feature is available to a limited number of customers. To request access, contact your Adobe representative.
Azure Private Link for Azure destinations
Route data exports to Azure Blob Storage, Azure Data Lake Storage Gen2, and Azure Event Hubs over private IP addresses on the Microsoft Azure backbone instead of the public internet. This feature is available to customers with Healthcare Shield or Privacy and Security Shield entitlements. Contact your Adobe representative to request setup.
Snowflake Streaming and Snowflake Batch Private Link support
A new Private Link toggle is now available when configuring Snowflake streaming and batch destination connections. Enable this toggle only if your Snowflake account is configured for private link-only inbound access. Leaving the toggle off for private link-only accounts causes data sharing to fail.
[Beta]{class="badge informative"} Export arrays as enrichment attributes
Export array fields as enrichment attributes when activating audiences to cloud storage destinations.Select individual fields from an array of objects, or export the full array. The data is then exported as separate columns in JSON and Parquet output.
Google Ad Manager 360 now generally available
The Google Ad Manager 360 destination (formerly in beta) is now generally available.
Google Customer Match + Display & Video 360 now generally available
The Google Customer Match + Display & Video 360 destination (formerly in limited availability) is now generally available. Monitoring has been updated to show one dataflow run per day, instead of multiple separate runs for realized and exited events per identity namespace.
Audience-level dataflow reporting is now available for the following destinations: Gainsight PX, TikTok, Linkedin Matched Audiences, Demandbase People, (Legacy) Amazon Ads, Pinterest Customer List, Twitter Custom Audiences, Braze, (Companies) LinkedIn, Facebook, Mailchimp Tags, and Salesforce CRM.
Fixes and improvements
Fix
Description
Reddit Custom Audience activation fix
Fixed an issue that prevented customers from activating data when attempted more than 24 hours after authentication.
Facebook restricted audience enforcement
Starting June 8, 2026, Facebook blocks audiences containing restricted or sensitive data (such as health or financial information) under its Terms of Service. See the restricted audience data section for troubleshooting steps.
The maximum number of external audiences (such as custom upload, Federated Audience Composition, and Audience Composition) that can be activated per destination instance has been increased to 100.
The Select destination step of the activation workflow now includes additional filters to help you locate the right destination dataflow more quickly.
For more information, read the Destinations overview.
Experience Data Model (XDM) xdm
Experience Data Model (XDM) is an open-source specification that provides common structures and definitions (schemas) for data that is brought into Experience Platform.
New or updated features
Feature
Description
The schema browse page now includes additional schema metadata, enhanced filtering options, user-defined tags and folders, and inline actions for common schema management tasks. These updates help you find, organize, and manage schemas more efficiently from a single location.
For more information, read the XDM overview.
Query Service query-service
Use Query Service to query data in Adobe Experience Platform using standard SQL.
New or updated features
Feature
Description
Long-Term Personalization with Data Distiller Accelerators
New guidance explains how to use Data Distiller Accelerators and historical data stored in the Data Lake to generate activation-ready insights for personalization and audience activation. This approach helps you support extended lookback windows while optimizing Profile Store usage and Total Data Volume consumption.
For more information, read the Query Service overview.
Run and Operate run-and-operate
New or updated features
Feature
Description
Three anti-patterns are now automatically detected in the Job Schedules view: exceeding 90 profile ingestion runs per day, profile ingestion scheduled too close to segmentation, and segmentation scheduled too close to destination activation. The last-7-days lookback now includes a calendar view for date selection. This feature is being rolled out through the end of June 2026.
Two new health checks are now available: Pseudonymous Profile TTL (P-TTL) scans whether the expiration policy is active for your sandbox and lists relevant unauthenticated namespaces. Experience Event Datasets TTL (e-TTL) scans data lake and profile event datasets to identify where automatic data expiration is not configured.
Segmentation Service segmentation-service
Use Segmentation Service to create audiences from your customer data and manage their full lifecycle in Experience Platform.
New or updated features
Feature
Description
Use the new split mode selector in Audience Composition to choose between Persistent and Random percentage splits. Persistent split keeps the same profile in the same bucket across evaluations. Random split may place a profile in a different bucket across evaluations. When using Persistent split, select an identity namespace with low variance to ensure reliable audience membership.
For more information, read the Audiences overview.
Sources sources
Experience Platform provides a RESTful API and an interactive UI that lets you set up source connections for various data providers with ease. These source connections allow you to authenticate and connect to external storage systems and CRM services, set times for ingestion runs, and manage data ingestion throughput.
New or updated sources
Source
Description
[Beta]{class="badge informative"} Meta Ads
Use the Meta Ads source to configure the complete Meta Ads ingestion workflow in the Sources UI. Connect your Meta Ads account and bring paid media data directly into Experience Platform for activation and analysis. This source is available to a limited number of customers. Contact your Adobe representative to request access.
[Beta]{class="badge informative"} Delta Sharing
Use the Delta Sharing source to bring live, shared datasets from partners or internal lakehouse environments into Experience Platform without copying or manually uploading files. Connect to a Delta Sharing endpoint, choose the tables you need, and use that governed data alongside your existing profiles and insights.
Updates and fixes
Source
Description
Shopify Streaming HMAC authentication
HMAC-based authentication is now supported in the Shopify Streaming connector, available in both the UI and API. See the Shopify Streaming overview for key rotation behavior and setup instructions.
Sources dataflows that fail continuously for 30 days are automatically disabled. When a dataflow is disabled, review the failure reason in Monitoring, apply the necessary updates, and re-enable the dataflow. Common failure reasons include credentials, permissions, or schema and mapping configuration changes.
For more information, read the sources overview.
recommendation-more-help
experience-platform-help-release-notes