DocumentationExperience PlatformExperience Platform Release Notes

Adobe Experience Platform pre-release notes

Last update: June 18, 2026

CREATED FOR:

  • Developer
  • User
  • Admin
  • Leader
IMPORTANT
This document is intended as a preview of the release notes for the current month. Release items are subject to change, and may be added or removed in the final release.
TIP
Refer to the following documentation for release notes of other Adobe Experience Platform applications:

Release date: July 2026

New features and updates to existing features in Adobe Experience Platform:

Destinations destinations

Destinations are pre-built integrations with destination platforms that allow for the seamless activation of data from Experience Platform. You can use destinations to activate your known and unknown data for cross-channel marketing campaigns, email campaigns, targeted advertising, and many other use cases.

New or updated functionality

Feature
Description
Control which audiences to export to enterprise destinations
Use the new Include mapped audiences only toggle to choose what the segmentMembership object contains when you export audiences to the HTTP API, Amazon Kinesis, and Azure Event Hubs destinations. Turn it on to include only the audiences mapped in that dataflow, or leave it off to include every audience a profile qualifies for. All dataflows to enterprise destinations created prior to this release will have the toggle turned off by default, keeping their existing behavior.
Find and filter destinations faster
In the Select destination step of the activation workflow, you can now search by flow name to locate a destination or existing dataflow. You can also use filtering and tagging options to find the right destination to activate data to.
Searching for a destination or dataflow by flow name in the Select destination step. {modal="regular"}
Find and filter audiences faster
In the Select audiences step of the activation workflow, you can now filter audiences by evaluation type (edge, streaming, or batch), namespace origin, audience tags, and more.
Filtering audiences by evaluation type, namespace origin, and audience tags in the Select audiences step. {modal="regular"}
Export incremental datasets every hour
Set incremental dataset exports to run on an hourly basis, so your destinations get fresh data more frequently.
The Every dropdown showing the new 1 hour option for incremental dataset exports. {modal="regular"}
Search for namespaces in the Select source field page
Use the new search field in the Select source field dialog to filter the identity namespace list by name when mapping audiences during activation.
Searching for an identity namespace by name in the Select source field dialog. {modal="regular"}

New or updated destinations

Feature
Description
Microsoft Ads Customer Match destination is now generally available
Use the Microsoft Ads Customer Match destination to match customers by email address and reengage with them across the Microsoft Advertising Network, including Search and Audience ads.
Kevel incrementality group mapping
The Kevel destination now supports profile attribute mapping. You can map a profile attribute to the incrementality testing group field in the Kevel destination, so exported user records include the correct group value for incrementality testing use cases.
Screenshot of the mapping step showing an XDM attribute mapped to the kevelGroup target field for the Kevel destination. {modal="regular"}
LiveRamp - Onboarding updates

We have made several updates to the LiveRamp onboarding connector to:

  • Added a new ONCE export frequency.
  • Reduced or eliminated file splits for audiences with high population numbers, which helps prevent cases on the LiveRamp side where large audiences imported from Adobe could be overwritten because of numerous file splits.
  • Removed the expired status from exports, which should help customers maintain a lower Records Under Management (RUM) count in LiveRamp by avoiding export of expired profiles that would not be used in the LiveRamp platform.
Demandbase People new mapping fields
Map three new optional target fields, title, jobLevel, and jobFunction, to the Demandbase People destination in addition to the existing mandatory and recommended mappings. Adobe recommends mapping these fields when available for richer person data and better downstream audience targeting.
The Trade Desk - CRM file-split threshold increase
The file-split threshold for exported files increased from 10 million to 100 million rows, so audiences are less likely to be split across multiple files when exported.
Adhese
Use the Adhese destination to send audiences for targeted ad delivery on publisher-owned inventory. Audience exports are delivered as files to Adhese’s secure cloud storage.

For more information, read the Destinations overview.

Real-Time Customer Profile real-time-customer-profile

Use Real-Time Customer Profile to create a holistic view of each individual known and anonymous customer, aggregated from multiple online and offline sources in real time.

New or updated features

Feature
Description
Faster profile exports and activation
Profile attribute data is now consolidated when data is written, instead of repeatedly at read time. As a result, profile exports complete significantly faster, so downstream activations to destinations and Adobe Journey Optimizer are available sooner. This is a fully managed, back-end update. There is no change to how you configure or use Real-Time Customer Profile, nor is there any change to functionality or merge behavior. However, ingestion of profile attributes may take slightly longer, since more processing now happens at write time. This update is being rolled out through the end of July 2026. Review your scheduled ingestion and segmentation jobs to confirm the timing buffer between them remains appropriate, and consider moving up downstream activation schedules that were previously limited by processing time.

For more information, read the Real-Time Customer Profile overview.

Sandboxes sandboxes

Adobe Experience Platform is built to enrich digital experience applications on a global scale. Companies often run multiple digital experience applications in parallel and need to cater to the development, testing, and deployment of these applications while ensuring operational compliance.

New or updated features

Feature
Description
Sandbox Tooling agentic skill

The Sandbox Tooling agentic skill in CX Coworker gives you a conversational way to replicate sandbox object metadata across environments. Describe what you want in natural language, and the agent can help you:

  • Discover objects in a source sandbox
  • Package selected objects with their dependencies
  • Validate changes before import
  • Migrate configurations to a target sandbox
  • Monitor migration progress

The agent surfaces execution plans and dependency analysis so you can review proposed work before it runs. Use it to speed up sandbox development while keeping migrations safer and easier to reason about. For setup, usage, interpreting plans, and best practices, read the Sandbox Tooling agentic skill documentation.
Note: In this release, only Schema and Audience objects are supported.

For more information, read the sandboxes overview.

Segmentation Service segmentation-service

Use Segmentation Service to create audiences from your customer data and manage their full lifecycle in Experience Platform.

New or updated features

Feature
Description
External audience file support for JSON and Parquet
Upload external audiences as JSON or Parquet files, in addition to existing supported formats. The dataFilterStartTime field is now optional when you create an external audience from an uploaded file.
Discontinuation of Segment Match
Segment Match will be discontinued and unavailable for use after November 27, 2026. Real-Time CDP Prime and Ultimate customers should transition data collaboration use cases from Segment Match to Real-Time CDP Collaboration. For more information, read the Segment Match documentation.

For more information, read the Segmentation Service overview.

Sources sources

Experience Platform provides a RESTful API and an interactive UI that lets you set up source connections for various data providers with ease. These source connections allow you to authenticate and connect to external storage systems and CRM services, set times for ingestion runs, and manage data ingestion throughput.

New or updated sources

Source
Description
[Beta]{class="badge informative"} Meta Ads
Use the Meta Ads source to configure the complete Meta Ads ingestion workflow in the Sources UI. Connect your Meta Ads account and bring paid media data directly into Experience Platform for activation and analysis. This source is available to a limited number of customers. Contact your Adobe representative to request access.
Google Ads
Use the Google Ads source to configure the complete ingestion workflow using APIs or the UI. Connect your Google Ads account and bring paid media data directly into Experience Platform for activation and analysis.

For more information, read the sources overview.

recommendation-more-help
experience-platform-help-release-notes