Last update: Thu Mar 19 2026 00:00:00 GMT+0000 (Coordinated Universal Time)
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This document is intended as a preview of the release notes for the current month. Release items are subject to change, and may be added or removed in the final release.
Refer to the following documentation for release notes of other Adobe Experience Platform applications:
Release date: March 2026
New features and updates to existing features in Adobe Experience Platform:
Advanced data lifecycle management advanced-data-lifecycle-management
Experience Platform provides a suite of data hygiene capabilities that allow you to manage your stored data through programmatic deletions of consumer records and datasets. Using either the Data Lifecycle workspace in the UI or through calls to the Data Hygiene API, you can effectively manage your data stores. Use these capabilities to ensure that information is used as expected, is updated when incorrect data needs fixing, and is deleted when organizational policies deem it necessary.
New or updated features
Multi-Dataset and Profile-Only Record Delete (API only)
You can submit a single dataset ID, a comma-separated list of dataset IDs, or the literal
ALL in
datasetId to delete identities across one, many, or all datasets. You can also limit deletion to profile services by setting
targetServices to
["identity","profile","ajo"], which leaves the datalake unchanged. See the
Record Delete Work Orders guide for more details.
For more information, read the advanced data lifecycle management overview.
Agent Orchestrator agent-orchestrator
Agent Orchestrator enables you to build and deploy AI-powered agents that can automate workflows and interact with customers across multiple channels.
New or updated features
Adobe Marketing Agent for Microsoft 365 Copilot
The Adobe Marketing Agent for Microsoft 365 Copilot is your embedded agent that brings Adobe’s marketing intelligence directly into everyday tools like Teams, Word, PowerPoint and other Microsoft 365 apps. You can use this agent to pull in trusted campaign insights from Adobe applications while you’re planning campaigns, reviewing audiences or collaborating with colleagues, answer customer questions, and make data-informed decisions without leaving your Microsoft 365 workflow.
For more information, see the Agent Orchestrator documentation.
Destinations destinations
Destinations are pre-built integrations with destination platforms that allow for the seamless activation of data from Experience Platform. You can use destinations to activate your known and unknown data for cross-channel marketing campaigns, email campaigns, targeted advertising, and many other use cases.
New or updated destinations
You can now find your region more easily with the new searchable dropdown, which combines search and dropdown into one control.
The files exported to this destination now include audience metadata. The new table structure applies to all new destination connections set up moving forward. The old table structure will be kept for another three months before being deprecated.
Adobe Advertising Cloud DSP connection
The new Adobe Advertising DSP connection offers the same functionality as the legacy connection plus support for additional identities.
You can now activate audiences beyond Segmentation Service segments to The Trade Desk CRM, Criteo, and Pinterest, including custom upload audiences (imported from CSV), look-alike audiences, federated audiences, and audiences created in other Experience Platform apps such as Adobe Journey Optimizer. See the
supported audiences section on each destination’s catalog page for details.
Increased custom upload audiences limit
You can now activate up to 20 custom upload audiences per destination instance. Previously, this limit was 10.
You can now use Export file now (UI) and the ad-hoc activation API with external audiences (such as custom upload, look-alike, federated, and audiences from other Experience Platform apps) when activating to batch file-based destinations.
HTTP API destinations with OAuth 2 and mTLS
You can now create and authenticate HTTP API destinations that use OAuth 2 when the authentication endpoint requires mutual TLS (mTLS); token retrieval during destination setup now supports mTLS.
ZoomInfo Account Destination
You can now send account audiences to ZoomInfo from Real-Time Customer Data Platform (B2B).
Fixes and improvements
A regular expression validator has been added to the Account ID step. When you enter your ID, it is now validated to ensure organization ID and account ID are in the correct format (separated by a dot).
TikTok connector phone number hashing
Fixed an issue where a misconfiguration in the destination card meant that identities keyed off of phone numbers were not being activated to TikTok.
For more information, read the Destinations overview.
Real-Time Customer Profile profile
Adobe Experience Platform enables you to drive coordinated, consistent, and relevant experiences for your customers no matter where or when they interact with your brand. With Real-Time Customer Profile, you can see a holistic view of each individual customer that combines data from multiple channels, including online, offline, CRM, and third party data.
New or updated features
Profile events time selector
You can now set a time window on the profile events tab to view and analyze events within that range. You can set the time window to up to 30 days. By default, it shows events in the last 48 hours.
For more information, read the Real-Time Customer Profile overview.
Query Service query-service
Query Service allows you to use standard SQL to query data in Adobe Experience Platform Data Lake. You can join any datasets from the Data Lake and capture the query results as a new dataset for use in reporting, Data Science Workspace, or for ingestion into Real-Time Customer Profile.
New or updated features
Data Distiller Accelerators
You can now pick an accelerator from the Accelerators tab, enter the required parameters, and run or schedule the generated SQL without writing it yourself; clone any accelerator into a custom template to edit.
For more information, read the Query Service overview.
Run and Operate run-and-operate
Inspect, troubleshoot, and optimize your Experience Platform implementations with the Run and Operate tools. Gain visibility into scheduled batch activations, identify configuration issues, and improve system reliability.
New or updated features
Job Schedules provides a unified view of all scheduled batch processing jobs across your data pipeline, from ingestion through destination activation. Inspect execution status, identify scheduling conflicts, and diagnose configuration issues before they impact your business operations.
Health Checks general availability
Poor schema and identity configurations lead to significant downstream issues, including incorrect profile creation, failed segment qualification, and inaccurate activation.
Health checks shift your approach from reactive troubleshooting to proactive, preventative maintenance. Health checks are always-on scans of your schemas and identities used in your sandbox and provide a summary of issues that you can use to explore and troubleshoot.
For more information, read the Run and Operate overview, Inspect job schedules, and the Platform UI guide.
Segmentation Service segmentation
Experience Platform allows you to create audience segments from your customer data, and allows for full lifecycle management of those audiences.
New or updated features
Ingestion source in Audience Builder
You can now see whether each attribute comes from a batch, streaming, or edge source within Audience Builder to avoid building invalid or inefficient streaming audiences.
Show only fields with data in Account Audience Builder
You can now filter to show only attributes that contain data when creating account audiences.
For more information, read the Audiences overview.
Sources sources
Experience Platform provides a RESTful API and an interactive UI that lets you set up source connections for various data providers with ease. These source connections allow you to authenticate and connect to external storage systems and CRM services, set times for ingestion runs, and manage data ingestion throughput.
New or updated sources
Enhanced support for Change Data Capture
You can now use Change Data Capture with the Marketo Engage, Microsoft Dynamics, and Salesforce CRM sources.
For more information, read the sources overview.
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