Last update: Wed Feb 18 2026 00:00:00 GMT+0000 (Coordinated Universal Time)
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Refer to the following documentation for release notes of other Adobe Experience Platform applications:
Release date: February 17, 2026
New features and updates to existing features in Adobe Experience Platform:
Alerts alerts
Experience Platform allows you to subscribe to event-based alerts for various Experience Platform activities. You can subscribe to different alert rules through the Alerts tab in the Experience Platform user interface, and can choose to receive alert messages within the UI itself or through email notifications.
New or updated features
Slack integration for customer-facing alerts
You can now deliver customer-facing alerts to Slack. Follow the
step-by-step tutorial to set up the Slack integration and receive alert notifications directly in your Slack workspace.
For more information, read the Observability Insights overview.
Destinations destinations
Destinations are pre-built integrations with destination platforms that allow for the seamless activation of data from Experience Platform. You can use destinations to activate your known and unknown data for cross-channel marketing campaigns, email campaigns, targeted advertising, and many other use cases.
New or updated destinations
The Snowflake Batch destination is now generally available. Real-Time CDP customers worldwide can now use this connector to activate data into their Snowflake accounts without needing to physically copy the data. All limitations from the limited release have been lifted (availability for US-only customers, support for audiences belonging to the default merge policy only).
Fixes and improvements
Activation Failed Rate Exceeded alert
The Activation Failed Rate Exceeded destination alert now correctly uses the threshold you configure when evaluating and sending the alert. Previously, the alert triggered at a 1% failure rate regardless of the percentage you configured. See
standard alert rules for more details on this alert.
Google Customer Match excluded identities reporting
Fixed a bug in the skipped records counting logic that caused inflated excluded profiles counts to be displayed for Google Customer Match destinations. Activation and export behavior were not affected; only the reported numbers were incorrect.
For more information, read the Destinations overview.
Sources sources
Experience Platform provides a RESTful API and an interactive UI that lets you set up source connections for various data providers with ease. These source connections allow you to authenticate and connect to external storage systems and CRM services, set times for ingestion runs, and manage data ingestion throughput.
New or updated sources
Unity Catalog support in Databricks source connector
The Databricks source connector now supports Unity Catalog. Read the updated
Databricks documentation to learn how to use Unity Catalog when you configure your source connection.
For more information, read the sources overview.
Experience Data Model (XDM) xdm
XDM is an open-source specification that provides common structures and definitions (schemas) for data that is brought into Experience Platform. By adhering to XDM standards, all customer experience data can be incorporated into a common representation to deliver insights in a faster, more integrated way. You can gain valuable insights from customer actions, define customer audiences through segments, and use customer attributes for personalization purposes.
Restricted Editing for Schemas with Datasets
Editing operations that result in breaking changes are now restricted once a dataset exists for a schema. When a dataset is associated, you can no longer rename or delete fields, change field data types or formats, modify identity descriptors, manage related fields to remove existing fields, or change the assigned class; additive changes and field deprecation remain supported.
For more information, read the XDM overview.