Audience Comparison
The Audience Comparison dashboard allows you to compare key metrics between two audience groups side-by-side. Use this dashboard to analyze important KPIs, such as audience size, identity breakdown, and changes in audience size over time. These insights help you make informed decisions about audience segmentation and improve targeting strategies.
Audience Trends
Use the Audience Trends dashboard to analyze audience metrics over time. Visualize trends for audience size, number of identities, and number of single identity profiles to monitor audience evolution, measure growth, and refine engagement strategies effectively.
Audience Identity Overlaps
Use the Audience Identity Overlaps dashboard to analyze identity overlaps within selected audiences. View identity trends and breakdowns to understand how different identity types relate, enhancing identity stitching and improving customer segmentation accuracy.
Next steps
After reading this document, you have learned about the four Data Distiller Templates available in the Dashboards workspace and how they help you analyze audience data for better decision-making. These templates provide tools for understanding audience intersections, comparing metrics, tracking trends, and analyzing identity overlaps to refine segmentation, reduce redundancy, and enhance engagement.
For more details on each template, refer to the respective guides for Advanced Audience Overlaps, Audience Comparison, Audience Trends, and Audience Identity Overlaps.
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