Destinations

Destinations are pre-built integrations with destination platforms that allow for the seamless activation of data from Adobe Experience Platform. You can use destinations to activate your known and unknown data for cross-channel marketing campaigns, email campaigns, targeted advertising, and many other use cases.

New or updated destinations

DestinationNew or UpdatedDescription
MoEngageNewUse the Moengage destination to connect and map your Adobe data (user attributes, segments and events) to MoEngage in real-time. Customers can then act on this data, delivering personalized, targeted experiences.
Qualtrics AutomationsNewUse the aggregation of multiple sources of operational data in Adobe Experience Platform as an input in Qualtrics Experience ID to better understand your customers and enable targeted outreach to close the gap when it comes to understanding intent, emotion and experience drivers.

New or updated functionality

FunctionalityDescription
(Beta) Support for hashing functions in calculated fieldsIn addition to the functions specific for exporting arrays or elements from an array, you can now use additional hashing functions to hash attributes in the exported files. The supported hashing functions are: sha, sha256, sha512, hash, md5, crc32.
(Limited GA) Activate account audiences to certain destinationsReal-Time CDP B2B customers can now activate account audiences to certain destinations. For more information about this feature, please read the activate account audiences tutorial.

Fixes and enhancements

For more general information on destinations, refer to the destinations overview.

Sandboxes

Adobe Experience Platform is built to enrich digital experience applications on a global scale. Companies often run multiple digital experience applications in parallel and need to cater for the development, testing, and deployment of these applications while ensuring operational compliance. To address this need, Experience Platform provides sandboxes that partition a single Experience Platform instance into separate virtual environments to help develop and evolve digital experience applications.

New feature

FeatureDescription
Sandbox toolingThe sandbox tooling feature allows you to improve configuration accuracy across sandboxes and seamlessly export and import sandbox configurations between sandboxes. You can use the sandbox tooling feature to select different objects and export them into a package. For more information, see the sandbox tooling UI guide.

For more information on sandboxes, please see the sandboxes overview.

Segmentation Service

Segmentation Service allows you to segment data stored in Experience Platform that relates to individuals (such as customers, prospects, users, or organizations) into audiences. You can create audiences through segment definitions or other sources from your Real-Time Customer Profile data. These audiences are centrally configured and maintained on Experience Platform, and are readily accessible by any Adobe solution.

New feature

FeatureDescription
Account audiences (Limited GA)In Real-Time Customer Data Platform B2B Edition, you can now use account segmentation to bring the full ease and sophistication of the marketing segmentation experience from people-based audiences to account-based audiences. For more information about this feature, please read the account audiences overview.

To learn more about Segmentation Service, please read the Segmentation Service overview.