Adobe Experience Platform release notes
Release date: February 22, 2023
Updates to existing features in Adobe Experience Platform:
Data collection data-collection
Adobe Experience Platform provides a suite of technologies that allow you to collect client-side customer experience data and send it to the Adobe Experience Platform Edge Network where it can be enriched, transformed, and distributed to Adobe or non-Adobe destinations.
Assurance assurance
Adobe Assurance lets you inspect, proof, simulate, and validate how you collect data or serve experiences in your mobile app.
New or updated features
For more information about Assurance, please read the Assurance documentation.
Destinations destinations
Destinations are pre-built integrations with destination platforms that allow for the seamless activation of data from Adobe Experience Platform. You can use destinations to activate your known and unknown data for cross-channel marketing campaigns, email campaigns, targeted advertising, and many other use cases.
New or updated features
When profiles are no longer qualified for a consent policy, Experience Platform now proactively communicates their policy exit to file-based destinations. This follows the release in February 2023 of the same functionality for streaming destinations.
Note: This functionality is available only to customers of Privacy and Security Shield, and those of Healthcare Shield.
New or updated documentation
We published three new explainer articles about how destinations work, based on common questions from users:
For more general information on destinations, refer to the destinations overview.
Experience Data Model (XDM) xdm
XDM is an open-source specification that provides common structures and definitions (schemas) for data that is brought into Adobe Experience Platform. By adhering to XDM standards, all customer experience data can be incorporated into a common representation to deliver insights in a faster, more integrated way. You can gain valuable insights from customer actions, define customer audiences through segments, and use customer attributes for personalization purposes.
Updated features
New XDM components
Updated XDM components
xdm:linkName
and xdm:linkRegion
. Respectively, these are the name and region of the HTML element that was selected on the previous page.meta:enum
property was removed from the URL Tracking Type field.For more information on XDM in Platform, read the XDM System overview.
Query Service query-service
Query Service allows you to use standard SQL to query data in Adobe Experience Platform Data Lake. You can join any datasets from data lake and capture the query results as a new dataset for use in reporting, Data Science Workspace, or for ingestion into Real-Time Customer Profile.
Updated features
For more information on Query Services, refer to the Query Service overview.
Real-Time Customer Data Platform B2B Edition b2b
Built on Real-Time Customer Data Platform (Real-Time CDP), Real-Time CDP B2B Edition is purpose-built for marketers operating in a business-to-business service model. It brings together data from multiple sources and combines it into a single view of people and account profiles. This unified data allows marketers to precisely target specific audiences and engage those audiences across all available channels.
Updated features
To learn more about Real-Time CDP B2B Edition, read the Real-Time CDP B2B Edition overview.
Sources sources
Adobe Experience Platform can ingest data from external sources and allows you to structure, label, and enhance that data using Platform services. You can ingest data from a variety of sources such as Adobe applications, cloud-based storage, third-party software, and your CRM system.
Experience Platform provides a RESTful API and an interactive UI that lets you set up source connections for various data providers with ease. These source connections allow you to authenticate and connect to external storage systems and CRM services, set times for ingestion runs, and manage data ingestion throughput.
Updated features
To learn more about sources, read the sources overview.