Adobe Commerce Optimizer Connector
The Adobe Commerce Optimizer Connector is the integration bridge that synchronizes catalog and pricing data between an Adobe Commerce on cloud infrastructure or on-premises deployment and Adobe Commerce Optimizer. Syncing data to Adobe Commerce Optimizer enables features such as dynamic AI search, recommendations, site optimization, and fast-loading headless storefronts, including Adobe Commerce storefronts on Edge Delivery Services, and real-time performance analytics.
Architecture and experience
The Adobe Commerce Optimizer Connector operates by mapping Commerce websites and store views to a Commerce Optimizer project as shown in the following figure:
When data is exported from Commerce to Commerce Optimizer:
- Commerce store views are mapped to catalog sources
- Websites are mapped to price books
The associated catalog and price data is exported and later used to create catalog views and optionally define policies to filter the catalog and price data for specific business use cases.
When the connector is enabled, you can also configure and manage merchandising rules for product discovery and rules for recommendations using Adobe Commerce Optimizer Merchandising tools The Adobe Commerce instance becomes the data source for catalog and price data. When the data is updated in Commerce, the updates are synced to the Adobe Commerce Optimizer instance.
Workflows
The Connector enables several key workflows:
-
Export Commerce catalog data to Adobe Commerce Optimizer—price and price book data is exported at the website and customer group level. Product and product attribute data is exported at the
store viewlevel. By default, catalog data sync is enabled for all Commerce scopes (websites and store views).To enable this workflow, install the
adobe-commerce/commerce-data-export-aco-adapterPHP extension, review the exporter configuration, and then enable the integration between Commerce and Commerce Optimizer from the Commerce Admin. For detailed instructions, see Get Started. -
Map the Commerce website and store view data to export to Adobe Commerce Optimizer
Optionally, customize the export settings to sync data only for specific websites or store views. For example, you can choose to export catalog data for only one store view to use for a specific use case, such as optimizing the search and discovery experience for a specific market or region.
-
Merchandising rule configuration and management
When the Connector is enabled, merchandising rules for product discovery and recommendations are defined and managed from the Adobe Commerce Optimizer UI, not from the Live Search and Product Recommendations pages in the Commerce Admin.
-
Deploy your Commerce Storefront on Edge Delivery Services
After setting up the integration with Adobe Commerce Optimizer, you can deploy a Commerce Storefront on Edge Delivery Services. This delivers ultra-fast performance, scalability, seamless content authoring, and integrated personalization using a composable, API-driven architecture.
For details on how to set up the integration and enable these workflows, see Get Started.