2024 release notes 2024-rn

New SMS sending connector - The SMS sending connector has been modernized and improved to enable transceiver mode SMPP connections, enable persistent SMPP connections, and ensure better compatibility for environments transitioning from Adobe Campaign Standard. A new SMS External account is now available for all new SMS implementations. Existing implementation are still supported, however recommendation is to move to this new modern and extended connector. Read more.

Rich Push Notification (GA) - You can now send rich push notifications. Rich push notification is an enhanced form of mobile notification that goes beyond simple text messages by incorporating multimedia elements such as images, interactive buttons, or other rich media content. With this version, a set of templates for rich push notifications are now available for your iOS and Android apps. Read more.

Branding - Branding options are now available for all channels, including SMS and Direct mail. Read more

Rich Push Notification templates - You can now send rich push notifications via Android. Rich push notification is an enhanced form of mobile notification that goes beyond simple text messages by incorporating multimedia elements such as images, interactive buttons, or other rich media content. Read more.

Branding - As a Campaign Standard migrated user, your technical administrators can now define one or several brands to centralize the parameters that affect a brand’s identity. This includes the brand logo, the domain of the landing pages’ access URL, or message tracking settings. You can create these brands and link them to messages or landing pages. This configuration is managed in templates. Read more

Rest APIs - As a Campaign Standard migrated user, you can use Rest APIs to create integrations for Adobe Campaign and build your own ecosystem by interfacing Adobe Campaign with the panel of technologies that you use. Read more

Dynamic Reporting - As a Campaign Standard migrated user, you can access Dynamic Reporting which provides fully customizable and real-time reports to measure the impact of your marketing activities. It adds access to profile data, enabling demographic analysis by profile dimensions such as gender, city and age in addition to functional email campaign data like opens and clicks. Read more

Databricks is now supported as an external database with Adobe Campaign Federated Data Access (FDA).

A new Amazon Redshift FDA ODBC connector is now available. It offers improved connectivity, easier maintenance and enhanced compatibility. This new version brings the following improvements:

• The new connector is based on the ODBC interface which aligns with our most recent FDA connectors. This ensures long term support.
• It also introduces a new data loading mechanism using s3 buckets, significantly improving performance.

The legacy connector can still be used. If you want to try out the new one, please reach out to your Adobe representative.

Several schemas have been changed from 32 to 64 bits. This only applies to customers migrating from Campaign Standard. Read more

In Campaign tables, the following attributes are now populated by default by the server date and time: lastModified and created. The createdBy-id attribute value is now populated with the current login ID by default. Values provided by users in API calls are ignored.

To increase security over all communication between applications, mTLS is now supported for external API calls.

Rich Push Notification - You can now send rich push notifications. Rich push notification is an enhanced form of mobile notification that goes beyond simple text messages by incorporating multimedia elements such as images, interactive buttons, or other rich media content. With this version, a set of templates for rich push notifications are now available for your iOS and Android apps. Read more.

Starting this version, with the Service Account (JWT) credential being deprecated by Adobe, Campaign outbound integrations with Adobe solutions and apps now rely on OAuth Server-to-Server credential. Learn more

Starting this release, you have access to the new Campaign Web user interface, available through the central Adobe Experience Cloud environment. Experience Cloud is Adobe’s integrated family of digital marketing applications, products, and services. From its intuitive interface, you can quickly access your cloud applications, product features, and services. Learn how to connect to Adobe Experience Cloud, and access Adobe Campaign Web interface in this page.

Adobe Campaign v8 now integrates with Adobe Experience Manager as a Cloud Service, with authoring exclusively available via the Adobe Campaign Web User Interface. Learn more

You can now use your Adobe Experience Manager Assets library alongside your Experience Cloud Assets even if the Integration with the Adobe Experience Cloud package is installed on your Adobe Campaign instance. Learn more

By February 2024, any company sending more than 5,000 email messages through Google or Yahoo! will have to start using an authentication technology known as Domain-based Message Authentication Reporting and Conformance (DMARC). Make sure to have DMARC record set up for all the subdomains that you are using with Adobe Campaign. Learn more

Starting June 1st, 2024, Google and Yahoo! will be requiring senders to comply with One-Click List-Unsubscribe. Adobe Campaign now supports this option. Learn more