Work with Campaign and Adobe Experience Manager

Last update: March 22, 2024

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Integration between Adobe Campaign and Adobe Experience Manager allows you to manage the content of your email deliveries as well as your forms directly in Adobe Experience Manager. You have the option to either import your Adobe Experience Manager content into Campaign or connect your Adobe Experience Manager as a Cloud service account, allowing you to edit your content directly within the Web interface.

Discover how to edit your Adobe Experience Manager as Cloud Service content within Campaign Web Interface.

Learn more about Adobe Experience Manager in this document.

NOTE
As a Managed Cloud Services user, contact Adobe to integrate Adobe Experience Manager with Campaign.

Import content from Adobe Experience Manager

This integration can be used for example to create a newsletter in Adobe Experience Manager which will then be used in Adobe Campaign as part of an email campaign.

From Adobe Experience Manager:

  1. Navigate to your Adobe Experience Manager author instance and click Adobe Experience at the upper left corner of the page. Choose Sites from the menu.

  2. Access Campaigns > Name of your brand (here we.Shopping) > Main Area > Email.

  3. Click Create and select Page from the dropdown menu.

  4. Select the Adobe Campaign Email template and name your newsletter.

  5. After creating your page, access the Page information menu and click Open Properties.

  6. Customize your email content by adding components, such as personalization fields from Adobe Campaign… Learn more in Adobe Experience Manager documentation.

  7. Once your email is ready, navigate to the Page information menu and click Start workflow.

  8. From the first drop-down, select Approve Adobe Campaign as workflow model and click Start workflow.

  9. A disclaimer will appear at the top of your page stating, This page is subject to the workflow Approve for Adobe Campaign. Click Complete next to the disclaimer to confirm the review and click Ok.

  10. Click Complete again and select Newsletter approval in the Next Step drop-down.

Your newsletter is now ready and synchronized in Adobe Campaign.

From Adobe Campaign:

  1. From the Campaigns tab, click Deliveries then Create.

  2. Choose the Email delivery with AEM content (mailAEMContent) template from the Delivery template drop-down menu.

  3. Add a Label to your delivery and click Continue.

  4. Click Synchronize to access your AEM deliveries.

    If the button is not visible in your interface, navigate to the Properties button and access the Advanced tab. Ensure that the Content editing mode field is configured to AEM, and input your AEM instance details in the AEM account field.

  5. Select the AEM delivery previously created in Adobe Experience Manager and confirm by clicking Ok.

  6. Ensure to click the Refresh content button whenever modifications are made to your AEM delivery.

  7. To remove linkage between Experience Manager and Campaign, click Desynchronize.

Your email is now ready to be send to your audience.

Import assets from Adobe Experience Manager Assets library

You can also directly insert assets from your Adobe Experience Manager Assets Library while editing an email or a landing page in Adobe Campaign. This functionality is detailed in Adobe Experience Manager Assets documentation.

From Adobe Experience Manager:

  1. Navigate to your Adobe Experience Manager author instance and click Adobe Experience at the upper left corner of the page. Choose Assets > Files from the menu.

  2. Click Create then Files to import your asset to your Adobe Experience Manager Assets Library. Learn more in Adobe Experience Manaager documentation.

  3. Rename your asset if needed and select Upload.

Your asset is now uploaded to your Adobe Experience Manager Assets Library.

From Adobe Campaign:

  1. In Adobe Campaign, create a new delivery by browsing to the Campaigns tab, click Deliveries and click the Create button above the list of existing deliveries.

  2. Select a Delivery template, then name your delivery.

  3. Define and personalize the message content. Learn more

  4. To use your Adobe Experience Manager Assets library, access the Properties of your AEM delivery and select the Advanced tab.

    Choose your AEM account and enable the Use above AEM instance as shared asset library option.

  5. From the Image icon, access the Select a shared asset menu.

  6. From the selection window, select an image from your Adobe Experience Manager Assets library, then Select.

Your asset is now uploaded to your email delivery. You can now specify the target audience, confirm the delivery, and proceed with sending it.

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