Understanding partner data support in Real-Time CDP

In this module, learn how Real-Time Customer Data Platform supports marketing efforts using partner data. Explore how to enrich first-party data, support offsite prospecting, and personalize onsite experiences for unknown visitors. Understand the impact of third-party cookie deprecation and how to leverage partner data for full-funnel marketing strategies.
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30 minutes
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Explore partner data support in Real-Time CDP
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Support offsite prospecting use cases using partner data
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Add partner attributes to first-party profiles in Real-Time CDP
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Personalize onsite experiences for unknown visitors