Quiz

To pass this module quiz, you must answer at least 2 out of 3 questions correctly. It is not timed, and you can retake it as many times as needed..

How does Real-Time CDP support full-funnel marketing strategies?

true

1. By enriching first-party data with partner attributes
2. By supporting offsite prospecting for new customers
3. By personalizing onsite experiences for unknown visitors
4. By using third-party cookies for retargeting

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What is a key benefit of using partner data in Real-Time CDP?

false

1. It allows for the use of third-party cookies
2. It helps centralize marketing efforts across the funnel
3. It eliminates the need for first-party data
4. It restricts data usage policies

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What impact does the deprecation of third-party cookies have on digital marketing?

false

1. It enhances the use of first-party cookies
2. It requires brands to find new ways to reach and retarget prospects
3. It increases the reliance on third-party data
4. It simplifies the process of audience enrichment

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