Explore partner data support in Real-Time CDP

In this step, you will explore how Real-Time Customer Data Platform supports full-funnel marketing by leveraging partner data for first-party data enrichment and prospecting. As third-party cookies are phased out, understanding the impact on digital use cases and how Adobe and data partners can fill these gaps is crucial. You will learn about the role of cookies in the digital ecosystem and how partner data can enhance marketing strategies in this evolving landscape.

Next, you will delve into supporting offsite prospecting use cases using partner data in Real-Time CDP, focusing on pre-visit targeting workflows.